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Five Effective Lead Generation Strategies

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What is Lead Generation?

Lead generation is the process of invoking interest of a customer in the key offerings of a business.


What are the various techniques of lead generation?

Lead generation services are vital to the success of any business. It ensures that your business is having a necessary backup of leads which will guarantee the smooth continuation of your sales. Businesses use various tools and channels to generate leads, and some of those are:• Email Campaigns• Blogging• Social Media• SEO• Cold calling via call centres


An introduction to lead generation strategies

There are various tactics relating to lead generation which businesses are utilizing these days, however there do exist some fool-proof ways of getting the most suitable out of the lot. Some strategies which can prove out to be extremely healthy with respect to lead generation for your business are discussed in the following slides.


Strategy 1: Internet Marketing

• Targeting niche market with pay-per-click (PPC) advertising

• Getting a listing on search engines like Google

• Creating an affiliate program and letting other businesses promote it for you, thereby acting as effective lead generation services tool

• Creating a program for referrals

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Strategy 2: Generic Lead Generation

• Getting listed on directories pertaining to your industry, specifically those where your target market can find you.

• Publishing a press release announcing a new product, a new addition to top management and other vital information.


Strategy 3: Attraction Marketing

• Answering questions and queries on public forums and platforms while encasing a link to your website in the signature so that people know who is to be contacted.

• Participating in contests pertaining to your industry


Strategy 4: Direct Marketing

• Hosting an event which informs your customer about your product line and company. This is an essential component of lead generation services as it has helped businesses in gaining the attention of customers.

• Calling your customers to ask if they are interested in your product and keeping them continuously informed about your products is a definitive way of generating quality leads


Strategy 5: Promotional Marketing

• Cross promotion is a concept which is gaining tremendous popularity these days. Companies are generating leads by partnering up with other businesses to promote their products.

• Giving away free goodies like pens, mugs, keychain etc. with your basic information (like name, products, and contact information) is another way through which the eyeballs of prospective customers can be grabbed.


Lead generation in-house vs outsourced

• Lead generation services are crucial for a business’ smooth functioning but it can get difficult for an organisation to manage all of this work internally. Firstly, it will include huge capital investments in infrastructure, technology, etc. In addition to that, management might lose its focus from the core business activities if it starts focusing on other non-core functions like lead generation.

• Outsourcing lead generation services is a great idea as it will assist your business in getting the best of customers in a very cost-efficient manner.


Conclusion

Lead generation plays an important role in the success of a business. However, while strategizing it is important to take into consideration the needs of target market, its demographics and characteristics. A thorough understanding of the target market in sync with the business will help you choose the strategy which can work wonders for your business.


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