FINNOVA
EUROPEAN PROJECT PARTNER
Introduction
FINNOVAREGIO Foundation (hereinafter FINNOVA) is a non-profit European foundation established in 2009, based in
Brussels and with several branch offices in Spain (Valencia, Sevilla, Vitoria, Barcelona y Madrid).
FINNOVA (www.finnova.eu) provides expertise in European funding programmes (EU project consulting and proposals
development), with particular experience in Horizon 2020, LIFE and INTERREG. FINNOVA develops communication
and dissemination campaigns, promoting projects and targeting key groups to generate participation among the
European audience, focusing on achieving great impact on public society. From a regulatory dimension, FINNOVA
specializes in lobby and advocacy, defending and representing the interests of our clients in the European institutions.
FINNOVA boosts entrepreneurship in Europe within the fields of new technologies, sustainable development,
environment, energy efficiency and renewable energy, smart cities, water, waste, tourism and social inclusion through
different European and national projects and initiatives that support entrepreneurial projects based on innovation.
FINNOVA promotes innovation at both regional and local level across Europe, and internationally through partner
countries. Our services are open to all innovative organisations, from smart start-ups, SMEs, associations, and/or
networks, in both private and public sector. We operate across the innovation cycle, from ideas and concept
generation to commercialisation.
Introduction
In addition, FINNOVA develops spin-off services in association with public institutions which promote
environmental sustainability, social inclusion and entrepreneurship. Citizens and businesses can access these
facilities in order to obtain financial and non-financial resources.
Introduction
A package of tailored services aimed at offering a ‘second-level
acceleration programme’ for Start-ups and SME’s from a
European dimension. The aim is to help Start-ups, young
entrepreneurs and SME innovation projects to overcome
barriers to innovation through a European platform of financing,
mentoring, networking, and various of other support services
relevant to each project.
An information system consisting of an alert system that will
keep subscribers updated on programmes, aids and calls
targeted at the interest of entrepreneurs and graduates. It
includes an e-learning platform with different seminars and
courses on European programmes or calls such as EPSO or SME
Instrument.
An initiative promoted by the European Commission and
Implemented by FINNOVA in collaboration with the
commission’s Startup Europe initiative. It aims at recognising, on
the one hand, the work carried out by the startups based in
Europe and, on the other hand, creating a StartUp Europe
Awards Alliance for organisations that support Startups across
Europe.
MICROSOFT BIZSPARK EUROPE www.microsoft.com/bizspark/
Introduction
Partnership and memberships:
SEGITTUR, Spanish association dedicated to innovation management
and tourist technologies http://segittur.es/
European regions research and innovation network (ERRIN) www.errin.eu
EIP SMART CITIES https://eu-smartcities.eu/
STARTUP EUROPE WEEK – SEW http://startupeuropeweek.eu
Spanish Chamber of Commerce in Benelux and the Brussels Enterprises
Commerce and Industry (BECI) www.beci.be
Introduction
Partnership and memberships:
PARTENALIA www.partenalia.eu
EMPRENDE – TVE of Spanish National Television www.rtve.es
AEFICE Spanish Association of civil servants in the European
institutions www.aefice.org
Registered in the Transparency Register of interest representatives
of the European Commission and European Parliament. Nº: 53975771132009.
http://ec.europa.eu/transparencyregister/public/homePage.do
European Projects Association (EPA) www.my-europa.eu
Areas of
knowledge
FINNOVA´s contribution as a European project partner includes, among others, the following areas of
knowledge:
Areas of knowledge
MARKET
ANALYSIS AND
BUSINESS
MODELS
LEGAL AND
REGULATORY
ASSESSMENT
DISSEMINATION
AND
COMMUNICATION
PLAN ACTIVITIES
Areas of knowledge
MARKET ANALYSIS AND BUSINESS MODELS
Support in the creation
of new business
models in order to
provide a sustainable
and effective business
framework for the
realisation of the
project’s environment.
Market Research and Analysis
for internationalisation:
• Analysis of the market and
definition of market size,
serviceable market and target
market.
• Analysis and definition of
customer segments and
specific requirements.
• Assessment of market
tendencies, growth rates and
near-term potential.
Evaluation of Social
and Environmental
impact
Areas of knowledge
LEGAL AND REGULATORY ASSESSMENT
Analysis of European
and National Legal
and Regulatory
framework.
Analysis of European
and National Legal
Barriers and
Opportunities.
Evaluation of the judicial and
regulatory frameworks
• Evaluate the judicial
framework and panorama
in target market
jurisdictions and EU
regulations.
• Assess the potential for
development of standards
for best practice and
requirements for
certificates and standards.
Areas of knowledge
DISSEMINATION AND COMMUNICATION PLAN
ACTIVITIES
Dissemination and Communication Master Plan
• Providing the strategic communications and disseminations of the project.
• Infusing communications efforts with an agenda and a master plan.
• Creating a visual identity and promoting the brand
• Targeting the audience, urging people to do specific actions, and advocating
actions.
Website platform:
• Information about project and updates on progress, news and press releases,
provision of multimedia content (visual and audio) with possibility to propagate
through social media platforms.
• Intranet for collaboration and content sharing amongst partners. Updates on
meetings, results and decisions.
• Promotion of the websites and content through all modern means and channels
of promotion including social media and crowdsourcing.
Areas of knowledge
DISSEMINATION AND COMMUNICATION PLAN
ACTIVITIES
Social Media
• The regular and final results of the project will also be promoted and
disseminated through the use of social networks, such as Facebook, LinkedIn,
Twitter or Facebook, among others. It will improve the initial promotion and the
final results dissemination.
• There will be links between the web site and the social media profiles in order to
create a project information network system.
Newsletter and press-release services:
• The newsletters will contain more detailed information about the project
developments and will be addressed at the project target groups.
• The current information about the project work and its outcomes shall be
summarised in press-releases which will be sent to all suitable papers or journals.
Areas of knowledge
DISSEMINATION AND COMMUNICATION PLAN
ACTIVITIES
Dissemination through printed and audio-visual content:
• In order to popularise the project, the potential results, there shall be developed
leaflets, which will inform all potential interested parties about the opportunity to
make use of the project results.
• The video (as an online tool) will be used and disseminated by web-streaming.
Mass media
FINNOVA can provide visibility in mass media all around the world, since it has a
large network of media partners.
Areas of knowledge
DISSEMINATION AND COMMUNICATION PLAN
ACTIVITIES
Dissemination through events:
• National information days
o All partners will organise national information days to spread widely the
benefits of the project’s results among their stakeholders at national level.
Participants will be invited to contribute their experience, insights,
expectations, feedback and ideas towards the development of the project
results.
o The WP dissemination leader will cooperate in the organisation of each
national event.
• Congress and other events:
o The partners will be able to participate in regular events in which to
discuss, promote and disseminate the results and the impact achieved by
the project. The most useful and appropriate events will be discussed with
the partners in order to devise a consensus and plan.
• Final conference:
o Organising an international final conference in Brussels in order to spread
the project results on a broader EU scale. It will improve the exploitation of
the results among all the stakeholders.
Areas of knowledge
DISSEMINATION AND COMMUNICATION PLAN
ACTIVITIES
Networking activities
• One European network of stakeholders will be developed in order to
communicate actions linked to the project (events/seminar, official documents
produced by other entities, etc.). It will try to involve European networks and
spread the project results widely.
• FINNOVA is an international organisation located in Brussels and will allow to hold
meetings and interviews with representatives of the European institutions and
MEPs to approach and disseminate the development and results of the project.
• Using FINNOVA´s and partners´ existing contacts as well as developing new
contacts will facilitate the dissemination of the project results.
Reference group organisation
StartUp Europe
Accelerator
Second-level accelerator for innovative projects since 2012: smart cities, environment, tourism, health,
social innovation, creative industries, energy and water.
StartUp Europe Accelerator
3 years of support from the Spanish Ministry of Employment
More than 150 entrepreneurs supported
8 SMEs Instrument:
Project funded:
o Ekuore
o Latipp
o Drone Hopper
Seal of Excellence:
o Waynabox
o Azahar Management
o Miracoil
o KienMou
o Closca
ALERT System : Calls and Contests
Acceleration Period in Brussels (EFYE)
StartUp EU Accelerator Academy
Visitors Program
StartUp Europe Accelerator
MENTORING
Personalized consultancy of projects
adapted to each sector: ICTs,
environment, health, tourism, social
economy and energy.
NETWORKING/LOBBY
Assistance in the creation and
management of networks, advice on the
EU legal framework and support for the
internationalization of the project.
B2B EUROPEAN MARKET
Connection with European associations
based in Brussels.
EU FUNDING FOR
INTERNATIONALIZATION
Mentoring to access European projects
such as SME Instrument, LIFE...
StartUp Europe Accelerator: Best practices
Project benefited with SME Instrument Phase I: 50,000€
Awarded by the European Commission with Phase 1 of the SME
INSTRUMENT: € 50,000 to carry out viability analysis.
In preparation of the memory to aim for PHASE 2 where it can receive
between € 0.5 million and € 2.5 million sunk cost.
Innovative Tourism Project that has received the European
Commission's Seal of Excellence and SME Horizon: 85,000€ sunk cost
StartUp Europe Awards 2016 Spain Category TOURISM
Public-private partnership with the Seville City Council
Presentation of the LIFE project Environment € 1 million
StartUp Europe Awards 2016 Spain Category GREEN
Workshops for entrepreneurs
Startup Europe Week
Inauguration of Enterprise Incubations of Lalín
and Barro-Meis
February 24-25, 2016 – Pontevedra (Spain)
Communication workshop for innovative
entrepreneurs. Spanish Day Microsoft
June 13, 2016 - Brussels
Startup Olé: the event of the tech and digital
european ecosystem
September 7-8, 2016 – Salamanca (Spain)
Practical workshop of cultural
entrepreneurship.
March 21, 2016 - Brussels
StartUp Europe
Awards
Identify local role models in each ecosystem of startups across Europe
Recognize the best startups at European level
Create an alliance of entities that support entrepreneurship and innovation
Social sensitivity tool through the Media StartUp Alliance, involving the European media.
Creation of a hub to solve social challenges of the territories through public - private collaboration, involving the European Public Administrations
www.startupeuropeawards.eu
StartUp Europe Awards
10
categories
in 2016
StartUp Europe Awards 2016
16
countries
in 2016
16 Country Managers
+30 Members of SEUA ALLIANCE
+70 awarded startups under SEUA
13 National Awards events
+1000 startups applied for local and national awards SEUA16
+80 local, regional and national organizations involved SEUA16
StartUp Europe Awards 2016
Inese Vaidere
8 MEPs
Spain
Gabriel Mato
Esther Herranz
Estonia
Kaja Kallas
Italy
Marco Zanni
Bulgaria
Eva Paunova
Croatia
Ivana Maletić
Ireland
Seán Kelly
Latvia
StartUp Europe Awards: Ambassadors
Markku Markkula
President of Committee of the Regions
Pablo Zalba
ICO President
Institutional support
18 Media Partners
StartUp Europe Awards: Media Partners
Juanma Romero, the Director and Host of Emprende
TVE, as a Media Partner of StartUp Europe Awards,
collaborates with Finnova Foundation to give visibility
to the startups through the TV program Emprende
TVE.
StartUp Europe Awards on Media
85 appearances on European media
+ 2000 followers on Social Media (Twitter, Facebook &
LinkedIn)
10 interactions/day on Social Media
400k page views on Twitter
900 mentions on Twitter
StartUp Europe Awards on Media
StartUp Europe Awards on Media
Finnova’s
experience in
H2020 projects
NOBEL GRID aims to develop, deploy and evaluate advanced tools, ICT services and business
models for all actors in the Smart Grid and electricity market in order to ensure shared benefits
from cheaper prices, more secure and stable grids and new clean electricity. These tools and
services will enable active consumers’ involvement, innovative business models for new actors
and the integration of distributed renewable energy production, in order to improve the quality
of life for European citizens.
PROJECT DATA
Staring date: 01/01/2015
Duration: 42 months
Budget: 13.9M€
Consortium: 21 partners
European countries: 11
www.nobelgrid.eu
The Project
Dissemination Master Plan (DMP)
Infusing communications efforts with an agenda and a master plan.
Promoting the brand of Nobel Grid
Business orientation to communicate the strong points of the project
Targeting the audience
Creating key messages and campaigns adapted.
Developing a visual identity
Defining and developing Non-media
communication: o Exhibitions and events
o Specialised material (articles, reports,
guides, infographics, audio-visual material)
o Networking
o Public relations and lobbying actions
o Corporate material (brochure, poster, roll
up)
o Corporate image (business cars, document
templates, multimedia image,etc.)
Defining and developing Media
communication through Nobel Grids’
media channels: o Website www.nobelgrid.eu
o Partners websites
o Social Media (Twitter, Facebook,
Linkedin, Youtube)
o Newsletters
o Mass media
Dissemination and Communication
Communication facts
622 Tweets
193 Facebook post
80 LinkedIn post
586 Social media engagement
(Twitter, Facebook, Linkedin, Youtube)
1205 views on You Tube Channel Video
2 followers/day (Audience)
5 link clicks, on average, per day on social media
Average Engagement Rate 1,5% on social media
4 Retweets per day on average, (Twitter)
10 likes per day, on average, on social media
80 Exhibitions and events
25 Press release
17 Publications
37 Online news
5 Videos published
1 introduction video
2 streaming
Dissemination and Communication
FINNOVA involves activities related to communication,
cooperation and on-going exchanges with related
research efforts, including liaisons with EU-funded
research projects and networks of excellence; as well as
research initiatives going beyond European boundaries (in
USA for instance).
This activity comprises the participation in EC
concentration and cluster meetings, joint workshops and
roundtable discussions. Concrete outcomes of these
interactions will be the exchange of concepts via
contributions, tutorials, publications, etc.
Networking activities
FINNOVA also created an International Advisory Board
and an User Group that involves members of Universities,
industries or public administration experts in Smart Grids
or working in energy issues and keep them updated with
relevant information about the project. FINNOVA have to
organise workshops and open sessions of the consortium
so the partners can address to them directly their
questions. This fact will ensure that stakeholders are
actively taking part.
User Group and Advisory Board activities
FINNOVA has contributed during the first period to the deliverable “Energy policies and
regulatory framework analysis” mainly related to analysis of European regulation for a series
of topics, determination of compliance of a number of use cases with national regulation in
the related pilot sites and review of the final draft of the deliverable.
o Development of the Schematic representation of the traditional electricity market.
o Schematic representation of the Smart Grid market.
o Consumers/Prosumers, discussion on the current and future roles of
consumer/prosumer, including trends and challenges.
o Analysis, contribution and review of the EU level legislation for: Data access,
security and privacy, Energy Management and Demand Response, Energy Market,
Regulation and Technical codes for Distribution grid, Policy for Smart Cities.
o Business models for the Smart Grid, state of the art, challenges and opportunities.
o Emerging business models, co-operative business and incentive mechanisms.
New Business Model and Legal barriers
Contact
Juan Manuel Revuelta
General Director
MOVIL PERSONAL
Catalina Valencia
Entrepreneurship and Innovation Communications Officer
Telephone: +32 (0) 2 808 55 76
Skype: Finnovaregio.be
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