©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Finally, a better way to attract your ideal customers
for Kiwanis of Greater Sacramento
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
You do not have to take notes
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
What do you already knowabout Internet marketing?
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Not ready for this yet…
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Not ready for this yet…
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Your ideal customers…
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Success looks like this
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
What success looks likein Google search results
Key phrase and Ranking ResultsSacramento SEO 1, 2, 4 4,980,000Sacramento PPC consultant 6, 7 6,570,000Sacramento small business revival 1, 2, 3, 4, 7, 8, 9 1,450,000
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
What success looks likein web site visits
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
1
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Get a professional picture
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Get a professional picture
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
2
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Manage your image
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
When something good happens…
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
3
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
In 15 words, why should I do business with you?
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Continue the conversation“My ideas save my bosses/clients $$”“I will make your life easier”“I turn your problems into solutions”“This is what I do. I’ve been doing it…”
In 15 words, why should I do business with you?
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
1. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.
2. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.
3. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.
In 15 words, why should I do business with you?
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
In 120 characters, why should I do business with you?
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
In 120 characters, why should I do business with you?
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
You
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
4
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Key phrases attract your ideal customers to you
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Key phrases attract my ideal customers to me
Sacramento SEO
Sacramento PPC Consultant
Sacramento Small Business Revival
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
5
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
You need content
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
You need content
6,000 words60 minute speech
14 pages
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Post your content…everywhere
6,000 words60 minute speech
14 pages
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Are you ready? Carole is
6,000 words60 minute speech
14 pages
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
I wanted 6,000 wordsCarole gave me 24,000
6,000 words60 minute speech
14 pages
24,000 words
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Not ready for this yet…
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Success looks like this
©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Web: www.yourseowizard.com Facebook: www.facebook.com/cameronparkcomputerTwitter: www.twitter.com/markgermanosLinkedIn: www.linkedin.com/in/markgermanosYouTube: www.youtube.com/user/markanthonygermanos Phone: 415-997-8864, 916-752-6767E-mail: [email protected]
Easy to find me? Yes!
If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com
1. e.g. I use Internet tools to help your ideal customers find you.
2. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.
3. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.
In 15 words, why should I do business with you?
If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com
Key phrases attract your ideal customers to you
e.g. Sacramento SEO
If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com
What we covered today
Task Why bother? How to get it done 1. Professional picture
Create a professional image Get a professional picture taken, then upload it to your online profiles
2. Protect your image
Prevent embarrassing pictures from appearing in your profiles
Remove your TAG from pictures
3. Create your summary
Online profiles will request summaries. People want to read short and sharp summaries
Write a 15 word response to: “Why should I do business with you”?
4. Identify your key phrases
Help your ideal customers find you Identify what they must type in a Google search window to find you
5. Publish sufficient content
The more content you create, the more attractive you become
Record/write 6,000 word manifesto for blog entries
If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com
Pump up your uLinkNetwork profile
WeWillFixYour.biz
Primary themes• Professional picture
– What I post– What other people tag– Where I post my professional picture (LinkedIn, FB, Twitter, Examiner, newsletter, biz cards,
Google+• Develop the 15 word response
– Show where I can use it. LinkedIn, blog, FB, web site bio– Story of why I wrote my first one and why you need one online
• Google Video (YouTube)– What you need to make a good video– Camera shy– Example of a YouTube video success (Tamara Dorris)
• Keyphrases (the bridge)– What you selling– What your ideal customer wants to buy
• 6,000 word manifesto– Web site, blog, responses to others’ blogs, articles
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