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INB 205INTERNATIONAL BUSINESS
Final Project: Export Business Plan
Lila S. Huff
September 25, 2011
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Going Global
Fresh Produce Inc.
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Why Canada
Fresh Produce Inc. Going Global
Canada was the United States largest goods export marketin 2010.
U.S. goods exported to Canada since 1993 have increase148%
Canada is the 2nd largest U.S. agriculture export market.
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Product to be exported
Fresh Produce Inc. Going Global
Lettuce
Readily available throughout the year but initially sewn in early spring.
Cabbage Primarily grown in late autumn and early winter but available year
round.
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Product to be exported
Fresh Produce Inc. Going Global
Celery
will be available through the year however the highest quality during
the summer months when it is in season.
Cucumbers
Freshest during May and July but available year round.
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Product to be exported
Fresh Produce Inc. Going Global
Peppers
will be readily available through the year but are at their peak growth
season during the months of August and September
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Characteristics of target market
Fresh Produce Inc. Going Global
More people than ever are preparing their own meals athome.
Nutrition is becoming more important.
Canadians food choices are shifting.
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Market Screening
Fresh Produce Inc. Going Global
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Export strategies
Fresh Produce Inc. Going Global
Factors to consider when deciding the method of export
The size of your firm
The nature of your product
Previous export experience and expertise Business conditions in the selected overseas markets
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Approaches to Exporting
Fresh Produce Inc. Going Global
Four approaches
1. Passively filling orders from domestic buyers who then export the
product2. Seeking out domestic buyers who represent foreign end users or
customers
3. Exporting indirectly through intermediaries
4. Exporting directly
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Approaches to Exporting
Fresh Produce Inc. Going Global
Most common approaches
1. Passively filling orders from domestic buyers who then export the
product2. Seeking out domestic buyers who represent foreign end users or
customers
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Fresh Produce Inc. Going GlobalConclusion
To provide the freshest
produce as possible.
At the most affordable price.
Using the Seeking out
domestic buyers who
represent foreign end users
or customers exporting
method.
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A Basic Guide to Exporting. (n.d.). Retrieved September
25, 2011, from Developing an Export Strategy:
http://www.unzco.com
Eating habits of Canadians changing. (n.d.). Retrieved
September 25, 2011, from can restaurant news:
http://can-restaurantnews.com
Fresh Produce Inc. Going GlobalReference page
http://www.unzco.com/http://can-restaurantnews.com/http://can-restaurantnews.com/http://can-restaurantnews.com/http://can-restaurantnews.com/http://www.unzco.com/8/3/2019 Final Project - Export Business Plan
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Statistics: Canada's Top Ten Fresh Veggies. (n.d.).
Retrieved September 18, 2011, from Canadian Produce
marketing Association: https://www.cpma.ca
U.S. - Canada Trade Facts. (n.d.). Retrieved September
18, 2011, from Canada - Office of the United States Trade
Representative: http://www.ustr.gov/countries-
regions/americas/canada
Fresh Produce Inc. Going GlobalReference page
https://www.cpma.ca/https://www.cpma.ca/