BACKGROUND MISSION STATEMENT+Sexy Hair is an extended family committed to enhancing
human potential by creating fun, fashion-oriented professional beauty care products that evoke emotion and through learning systems that inspire thought, artistry, and personal and business success.
TARGET MARKET+Women ages 18-35
PRODUCTS+Six different lines + Tools
CURRENT PARTNERSHIP+Two Hour Workshop+Beauty Techniques for skin, nail, make – up application and
coping with hair loss
OVERVIEW Department Zero will provide a brand activation program to raise money for Look Good, Feel Better and The American Cancer Society while bringing awareness to the partnership between Big Sexy and Look Good, Feel Better.
PURPOSE +Raise fund for Look Good, Feel Better + The American
Cancer Society+Raise awareness of philanthropy with Look Good, Feel
Better+App Downloads
TARGET MARKET+Breast Cancer Survivors+Families of women effected by Breast Cancer
TIME SCHEDULE+May – November 2016
ACTIVATIONEVENT:+Major Breast Cancer + Women’s Conferences on the East
Coast
EXPERIENCE:+On-sight consolations+Photo Activation with personalized overlay+Coupon generation+Application with donation
TEAM:+Traveling Tour Manager + Driver+Four paid consultants from Look Good, Feel Better+Four paid consultants with cosmetology knowledge+Four Brand Ambassadors per location with cosmetology
knowledge
ASSETSVEHICLE+36’ X 8.5’ X 13’+Full Vehicle wrap+Mobile salon with consumer waiting area
+Eight Salon Stations+Two stations removable for indoor activations
+Photo Streaming Wall
OUTDOOR DISPLAY ELEMENTS:+Two Bow Flags+Photo Activation +Branded table
Caring is Sexy
Bench Seat
Bench Seat
Customer Waiting Area
Agent 1
Agent 2
Agent 3
Agent 4
Agent 1
Agent 2
Agent 3
Agent 4Enter Exit
Stre
amin
g Ph
oto
Wal
l
Goodie Bag Table
THE BUS36’ X 8.5’ X 13’
THE LOOK GOOD, FEEL BETTER EXPERIENCE
BIG SEXY APPLICATION +Only $2 to purchase.
+$1 to Look Good, Feel Better +$1 to American Cancer Society
+ Selfie with make-up and hair styles
WITHIN THE EVENT:+Seven Foot “Sexy is Caring” Hair spray with iBeacon +Coupon generation for regular sized “Caring is Sexy”
hairspray
PHOTO ACTIVATION THE PHOTO ACTIVITY +Photo Overlay is why they donate to Breast Cancer
Awareness+I’m a fighter + I’m a survivor + I donate for my
mom / aunt / sister etc.+Photo will be
+Emailed to participate with a 15% off coupon on any Big Sexy product
+Posted on Big Sexy + Look Good, Feel Better social media (Facebook, Twitter, Instragram)
+Streamed on the photo wall within the RV
PREMIUMSWITHIN THE VEHICLE+Complimentary Cosmetic Bags
+Travel size “Caring is Sexy” hair spray+Travel size make up +Travel size skin care lotion
+Coffee + Drinks in Big Sexy branded reusable solo cups+Snack on Big Sexy Branded Plates + Napkins +Big Sexy Stickers for laptops, binder, cars etc
PHOTO ACTIVATION PREMIUMS+Survivor + Fighter Sashes
IBEACON PREMIUMS+Coupons
ROUTING
PHILADELPHIA, PA + MAY 17, 2015+Yoga on the StepsNASHVILLE, TN + JUNE 5 – 7, 2015+SurvivorvilleATLANTA, GEORGIA + JULY 18, 2015+The Pink Ribbon WalkCHARLOTTE, NC+ AUGUST 28, 2015+Southern Women’s Show+Three Day Indoor Activation CHICAGO, IL + SEPTEMBER 16, 2015+Fleet Feet Women’s Half Marathon / 5KHOPKINSVILLE, KY + OCTOBER 3, 2015+Western Kentucky Women’s Show+Indoor Activation WASHINGTON DC + NOVEMBER 8, 2015+National Race to End Women’s Cancer
BUDGETSTAFF $210,000+1 Event Manager + 8 Consultants + 4 BA + 1 Driver + Travel
PREMIUMS $27,000+Complimentary Make – up Bags + Products+Reusable Branded Solo Cups+Big Sexy Stickers +Survivor + Fighter sashes
OPERATIONS $55,000+Event assets, shipping, staff uniforms, photo engagement, etc.
VEHICLES $224,000+Custom 36’ RV+Fuel, maintenance, etc.
PROGRAM MANAGEMENT $195,000+Staff sourcing and management, site visits, vendor coordination, etc.
TOTAL $711,000
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