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GROUP MEMBERS
Sayli Salvi M-5101
Mudeer Shaikh M-5108
Kritika Sharma M-5109
Omkar Chalke M-5145
Shraddha Sawant M-5106
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Basic components of PR
Counseling
Research
Media Relations
Publicity
Community relations
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Basic components of PR
Financial relations
Public & government affairs
Marketing Communications
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Employment opportunities in PR
Corporations
Non-profit organizations
Entertainment, Sports and Travel
Government and the military
Education
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International public relations
Personal Attribute
Salary
Institutes
Top PR agencies
Employment opportunities in PR
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Your Future in Public Relations
Part 1: Where it is and how to get a piece of it
Part 2: When the going is rough
Part 3: What you need to move ahead in PR
Part 4: Where to look for your career
advancement
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Part 1: Where it is and how to get a
piece of it
Job opportunities in Public Relations will remain
strong in the upcoming years
Bright future
Key present and future employers for PR workers
Provide services to clients locally and worldwide
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Largest U.S. public relations firms are based inbusiness, media, and government centers
More than 122,000 PR professionals working in the
United States
Public relations positions around the world provide
new
No shortage of opportunities for public relations
professionals
Continued..
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Part 2: When the going is rough
Job openings are expected to increase faster
PR professionals will have to bring ever more skills to
the employment table
Salaried PR workers can also expect to work long extra
hours
There are many means and plenty of professional
support
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Part 3: What you need to move ahead in
PR
Many ways to start and advance through a career in
public relations
A fairly formulaic scheme:
A related college degree
demonstrated skills and aptitudes
specialized expertise
some pre-entry level experience
successful networking
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Part 4: Where to look for your career
advancement
Colleges and graduate schools offering degrees in
public relations
Study topics for a PR student
The journey of a thousand miles begins with a first
step -- make sure yours are in the right direction!
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The Public Relations Career - X Factor
A new crop of bright, young practitioners
These prospective graduates will leave the safe haven
of college life and enter the exciting, and sometimesfrightening, working world.
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Those who want to get ahead in the PRprofession will be wise to heed the followingadvice:
Exude confidence, but not arrogance
Identify a mentor
Realize that mistakes will be made, but do not makethe same ones twice
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Continued.
Burn the midnight oil
Commit to being a student of the industry
Recognize there is much to learn
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How to Start Your Own PR Agency
Every good businessman or woman knows that a marketingcampaign is of no use unless clients and consumers can see it
The reason starting your own agency works best for experienced
PR professionals
Starting a PR agency is just like starting any business on your
own, but with a PR background you already have an edge
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The First Few Steps to Get You Started
1. Phone Line
2. Bookkeeping
3. Business License
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The First Few Steps to Get You Started
4. Business Bank Account and Cards
5. Create a Website
6. Hiring and Marketing
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