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Corporate selling and feedbackCorporate selling and feedback
Presented to
HARSH VARDHAN SAMALIA
AMIT KUMAR BHARDWAJ
Presented by
LALIT KHANNA
500901027
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Company ProfileCompany ProfileFacts
yFounded: 1976
yFounder: Shiv Nadar and Ajai
Chodhry
yRevenue: 2.6 billion
yEmployees: 6000
y Countries covered:16
y
Head quarters: Noida (India)
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Vision of the companyVision of the company
A global corporation enriching livesand enabling business transformation
for our customers, with leadership inchosen technologies and markets. Bethe first choice for employees and
partners, with commitment tosustainability.
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Mission of the CompanyMission of the Company
We enable business transformation and
enrichment of lives by delivering
sustainable world class technology
Products, Solutions & Services in our
chosen markets thereby creating superiorshareholder value.
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QUALITY POLICYQUALITY POLICY
We shall deliver defect free products,
services and solutions to meet therequirements of our external and
internal customers the first time, every
time.
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ProductsProducts
y Computing products
y Display Products
y Storage Solutions
y Networking Productsy Software Licenses
y Digital Lifestyle Products & Solutions
y Office Automation Imaging & Printing Solutions
y
Office Automation Telecom & AVSI Solutionsy POS, KIOSK, Customer Service, Counter Products
y Racks & Enclosures
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SERVICESSERVICES
y System Integration
y IT Infrastructure Consultancy
y IT Audit - Security, Compliance & Risk Management
y ERP Consulting & Services
y Managed Services
y HCL CDC
y VPN & Managed Networking (HCL Infinet)
y
Facilities Managementy Networking Infrastructure
y Infostructure Services
y Strategic Outsourcing
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ObjectiveObjective
y Sales and brand promotion
y Market survey
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Types of Brand promotionTypes of Brand promotion
y ATL- Above the line
y
BTL- Below the line
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Sales and Brand promotionSales and Brand promotion
Work done at Chitkara institute of technology.y Customer educational institute
y Objective to achieve the set target of selling
HCL laptops
y Implication less acceptance
y How did I tackle the situationby my convincingskills and guidance given by my manager.
y Achievements targets were achieved.
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SurveySurvey
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Sample collectionsSample collections
y Quota sampling
y Snowball sampling
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y Questioner was provided to me by the
company.
y Questioner
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StrengthsStrengths
y Global Presence.
y Fast paced and flexible work culture.
y
The mass markets handled.y Its pool of competencies
y Long standing relationship with customers.
y Best-value-for-money offerings.
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WeaknessWeakness
y After sales service.
y Less promotional campaigns.
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OpportunitiesOpportunities
y IT industry booming at a rate of 45% every year.
y
Increasing consumer awareness about IT and its use.y Tremendous untapped potential of IT products in India.
y Tie ups with various MNCs enable to extract their core
competencies.
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ThreatsThreats
y Local assemblers are biggest menace for the company.
y Entry of MNCs i.e. IBM, HP and DELL giving direct
competition.y Govt. instability has a long term repercussions affecting
companys
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Concluding the S.W.O.T. analysis in words that
prosperity lies ahead for HCL. In order to retain its
position as Indias No. 1 IT conglomerate, it has to
come out with the state of art as well as futuristic
technologies to its consumers well before time.
ConclusionConclusion
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E-commerce should be implemented.
Company should conduct regular surveys.
After sales services needs to be improved.
Need to expend customer care center.
Website should be updated so that customers can easily
download the basic software's and drivers easily .
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References:References:
y Business World
y Business Today
y The Financial Express
y The Times of India
y The Hindu
y www.hcl.com
y www.indiainfoline.com
y www.google.co.in
y
www.hp.comy www.acer.com
y www.dell.com
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Thank youThank you
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