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Trailer
Evaluation
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1) What are the codes and
conventions of trailers?
The introduction to all of these is key in all trailers.
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Typography
O The typography used within this trailer is something which seems
to conform to the dramatic genre. Although this film is dramatic it
also has its comedy side to it therefore this use of typography is
rather unusual.
O
There is no symbol of a break between the number and theletters, highlights that subject that the film is about (cancer) is
something that is on going and once you are diagnosed from it
there is no physical rest or break from it until the end.
O The fact that the tracking of the letters is rather big this also
highlights that cancer is a long strenuous journey.
O Although the rest of the trailer is quite upbeat it is through thetypography that the seriousness of the issue is still addressed.
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2) How are the titles used?O The order in which the titles are used is conventional to
most trailers. Within this trailer the summit logo and
mandate pictures logo are used in order to bring in the
first clip, marking the start of the trailer and introducesthe characters through the sound bridge before we even
see them. Through out the rest of the trailer there are no
titles used however there is a mini narrative through
stages and key words shown on the screen, it is through
these that we are able to see that although the film is a
comedy there is still that real underlying theme of hisillness.
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3) What information do they
convey?O Within the titles the use of the block of writing at
the beginning highlights how the film has been
rated and approved for viewing.
O The title of the film is also shown through thetrailer.
O In this trailer however there is no mention of any of
the actors names. This is very uncommon in
trailers as most trailers at least have the name of
the main actor in them, the fact that this trailerdoesnt have any allows the audience to see the
actors as real people and relate to them easier as
apposed to if the actors names where plastered
across the trailer.
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4) How and when are characters introduced?When is the turning point demarcated by the
use of a segue into another soundtrack?
O The characters Adam and Kyle are
introduced simultaneously to present their
friendship as unbreakable from theexposition of the trailer. This is highlighted
through the distress shown by Kyle during
the poignant event in which Adam shaves
his head.
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O The character Katherine is then
introduced fairly soon into the trailer
suggesting an importance to her
character, this is heightened from the
change in pitch of the non diegetic
soundtrack which becomes slightly higherpitch suggesting some happiness gained
from this character.
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O Katherines voice is heard
as a sound bridge whilst
Adam is on the bus,This suggests a depth of relationships that
allows her character to act as a catalyst in
addressing his own denial. It also suggest
how the presence on cancer is prominent inhis everyday life not just at the hospital.
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5) When is the turning point demarcated by the
use of a segue into another soundtrack?O The first turning point in the trailer is when the old man says its
got weed in it, this is where you realise that through out all of the
characters and the film there is a light hearted-ness to it and it is
not a film of great sorrow.
O
Considering we have already been introduced to the main serioustopic to the film it is through this turning point that we then begin
to get to know the characters and the happiness that they all
share.
O The second turning point in the trailer is when he phones his
therapist (which is explained in question 7).
O The last turning point of the trailer is when she says you cantchange your situation, the only thing you can change is the way
you choose to deal with it through this the music then becomes a
lot more upbeat and we are shown many shots of Adam and Seth
together having fun, this once again brings it back to the light
hearted feel of the film and leaves the audience happier.
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6) What key scenes/ characters are usedto convey the central themes and ideas?
AdamO Adam represents those shocked by
illness, his character undergoes stages of
acceptance which makes his charactereasily aligned with. With the help of his
best friend he learns the lesson of making
the best out of life.
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KyleO Kyle represents the voice of hope within
the narrative, the importance of his role as
the supporting friend is enforced throughhis appearance at the start of the trailer
and the constant reference to surviving.
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AlanO Although only appearing once in the trailer
Alan acts as a catalyst for the segue used
in the soundtrack which turns sharply intoan upbeat, fast paced soundtrack
mentioning the words one smile, what
can you give me
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7) Is there a central key scene? Where is
this scene positioned within the trailer?A key scene is demarked through the
character of Anna quote You cant changeyour situation the only thing you canchange is how you deal with it. After this
the music tempo increases and theaudience understand that the film is alight-hearted approach to the taboosubject of cancer. The light heartedapproach allows the audience to feel
comfortable instead of awkward which isusually a trait associated with cancer.
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O There is also the part just before when the music stops
and the ringing of a phone can be heard over a high
angle shot of Adam standing on his own, we then seehis therapist on the phone saying A-Adam, whats going
on? and music is then brought back in with a heavy low
beat, it is through this that the mood is changed once
again within the trailer highlighting how there is still
some seriousness to the film and it is relatable to others
who have suffered such things.O The order of the shots also highlights how there is an
inevitable relationship between both Adam and his
therapist, this is highlighted further more with the
positioning and composition of the shots and where the
characters are placed in the shots that are shown one
after the other, (as if they were having a deepconversation face to face).
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8) Is voiceover used? How is it used
across the trailers?
O A sound bridge is introduced at the very
beginning which is layered over the
institution titles. The sound bridge is ofSeth Rogan talking to Adam about cutting
his hair off, here the sound bridge is used
to introduce subsequent scenes and
establish an atmosphere. Additionally
sound bridges are used as an expositionfor the characters and you therefore
understand there purpose within the film.
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9) What information is given in
the trailer?O The trailer begins with the institutions in
which the film is produced with this is a
key convention of trailers. At the end ofthe film we are presented with the title of
the film which is a usual convention of
trailers. In addition there are 3 key
markers which indicates the emotional
state of the protagonist.
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