FAST FOOD
Common denominators
immediate customer service
packaging "to go“
inexpensive pricing
Origins vague
Food immigration:comforting connection with their ethnic past
tamales knockwurst
“Fare of the masses”
Simple foods to working-class customers on a "short-order" basis
“Hamburg steak"
White Castle
Kansas, 1921 Chicago, 1952
Hamburger-eating culture
Serious setback during World War II
Build one restaurant in every American town
franchise investors
enforced strict product uniformity throughout their chains
aggressively advertise
Criticism
poor sanitary conditions
unhealthy food products
related environmental problems
unfair working conditions
Increased litter
Employ inexpensive teenage workers
Hundreds of millions of hungry customers eat fast food daily
ignore health risks
inexpensive, quick, convenient, predictable, tastes good
cultural norm
Metaphor for mainstream American life
ready availability
superficiality
mass-produced standardization
lack of authenticity
poor quality
Tool of cultural imperialism
India Japan
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