FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER
Fashion #DASHBOARD
How are you doing in [local] SOCIAL MEDIA?
[email protected] // @FRANCI_DE
FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER
5 things you might do wrong in [local] social media
// engage Your are not able to engage people taking and sharing pictures or Your products?
// present Your shop-windows are not interesting?
// #teach Your customers are not using hashtags?
// convert people check in but don’t take pictures or tweet about You?
// influence You don’t have fashion influencers talking about brand?
[email protected] // @FRANCI_DE
FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER
You can’t manage what you don’t measure
[email protected] // @FRANCI_DE
FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER
The metrics
Location based
Hashtag/Keyword
based
Location + Keywords combined
QuantityAmount of Pictures/Checkins
Amount of Mentions
Measure Engagement
QualityReview single
Pictures
Negative vs. Positive
Mentions
In-store / shop-window
Analysis
[email protected] // @FRANCI_DE
FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER
Select your locations
[email protected] // @FRANCI_DE
FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER
Compare locations, brands & stores
Demo URL: http://fashiondashboard.herokuapp.com/
Timeline & Shares
January 2013
[email protected] // @FRANCI_DE
FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER
Positive / Negative Mentions
[email protected] // @FRANCI_DE
FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER
Quality Analysis
[email protected] // @FRANCI_DE
FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER
Case study: COMPETITIVE BENCHMARKING
H&M vs. PRADA11055 vs 2846 CHeCkins
[email protected] // @FRANCI_DE
FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER
pradavantage: unique & inteResting sHoP-winDows
[email protected] // @FRANCI_DE
FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER
h&mpossible issue: entRAnCe HAll is not
PRACtiCAl / inteResting foR PiC sHARing
manY small items, few unique/large items
[email protected] // @FRANCI_DE
FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER
Case studyPRADA gets 4.4x MoRe
sHAReD PiCtuRes PeR CHeCkinstHAn H&M
[email protected] // @FRANCI_DE
FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER
Utilization- Competitive benchmarking- Measure influence of local, nationwide & global campaigns- Analyze store layouts- Get customer perspective- Identify store hours/days peaks- Compare (store) locations- Research tool for fashion journalists- etc.
[email protected] // @FRANCI_DE
FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER
More stats to come
- Compare brands/stores nationwide- Compare cities- Find influencers- Include likes in stats- Compare with Foursquare data- Analize hashtags - Connect with Foursquare pages (managed loca-tions)
[email protected] // @FRANCI_DE
FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER
Target audience- Stores / retail chains- Fashion magazines / journalists- Brands / Designers
Business modelSoftware as a service- monthly fee (based on feature set)- indiviual analysis
[email protected] // @FRANCI_DE
FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER
Project SWOT AnalysisHelpful Harmful
Internal Strengths:- Tech Experience (10+ years)- Fast build- Network / Infrastructure (Noise Marketing)- Start-Up Experience- Innovative: Competetive Benchmarking
Weaknesses:- 1st Start-Up in US- New to Fashion Industry
External Opportunities:- More sources to come (Pinterest)- Spin-Off to other markets- Trend: SocialLocalMobile- Fast revenue- Diverse types of clients
Threats:- Depends on sources / APIs
[email protected] // @FRANCI_DE
FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER
About me: STEPHAN ALBERDEVELOPER & ENTREPRENEUR
international experience
[email protected] // @FRANCI_DE
FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER
About me: STEPHAN ALBERDEVELOPER & ENTREPRENEUR
BACHELOR OF SCIENCE: Online Media interdisciplinary skills - technology, economics, design
ENTREPRENEUR 2001-2008 // Social Network / Event Guide [DE]
2010-2012 // Social Media / Web Engineering [DE/CH/AT/FR/US]
EMPLOYEE 2007-2009 // Developer [DE]
2012-2013 // Developer [US]
[email protected] // @FRANCI_DE
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