FASHION

BLOGGERS

INDEX

1. Fashion blog

2. Influence of fashion bloggers

3. Commercialization of fashion blogging

4. Keys to successful blogging

5. Discussion

2/13

FASHION BLOG

A blog that covers the fashion industry,

clothing and personal style.

3/13

• Front row at fashion shows

• First access to new collections

• Test new products

Fashion bloggers:

• inspire thousands of women

• determine the trends

INFLUENCE

4/13

INFLUENCE

5/13

• Profitable new media business

• Full-time job

• How do they earn money?

COMMERCIALIZATION

6/13

ADS

7/13

ADVERTORIALS

8/13

COLLABORATIONS

9/13

• Great content

• Strong social network

• Be yourself

SUCCESSFUL BLOGGING

10/13

Fashion blogs:

• are underestimated

• have an incredibly wide reach

• should be taken seriously

CONCLUSION

11/13

THANK YOU FOR

YOUR ATTENTION!

12/13

News by (fashion) bloggers is more

newsworthy than news by traditional

journalists.

DISCUSSION

13/13