FARM TOURISM IN ORGANIC AGRICULTURE
www.costalesnaturefarms.com
BY: RONALD COSTALESMAJAYJAY, LAGUNA
WHAT IS FARM TOURISM?FROM VARIOUS PERSPECTIVE
What is FARM TOURISM?
• It involves any agricultural based activity that brings visitors to a farm
What is FARM TOURISM?
• Visitors have a specific interest to meet farmersand to know how their food is produced
What is FARM TOURISM?• Visitors sometimes want to be actively involved in
farming (milking a cow, picking/harvesting fruits)
• For farmers, it is regarded as the earliest maturing crop and harvestable all season.
• Income is generated from entrance fees, food, accommodation, sales of farm produce, farm activities and attractions.
What is FARM TOURISM?
• An avenue to bring economic justice and financial empowerment to the marginalized sector of the society – OUR FARMERS!
WHAT IS FARM TOURISM?
• Economic benefits can be easily cascaded to the community through employment and collateral tourism related ventures;
WHAT IS FARM TOURISM?
• For an extensionist, a form of extension service to visitors through educational field visits. We teach them as if we don’t and visitors will learn as if they don’t.
WHAT IS FARM TOURISM?
FARM TOURISM
• Makes farming more fun and more sexy!• Entices young generation (and not-so-young) to engage
into farming
THE BEAUTY OF FARM TOURISM• In FARM TOURISM, the simple life of a poor
farmer becomes the luxury of the rich people.
FARM TOURISM
• A simple organic banana plantation can be transformed and packaged into a captivating banana tour for people who has not seen a banana tree.
ORGANIC AGRICULTURE - BASED FARM
TOURISM
COSTALES NATURE FARMSMAJAYJAY, LAGUNA, PHILIPPINES
ADVANTAGES OF AN ORGANIC
FARM IN A TOURISM BUSINESS
1. NO FOUL ODOR
2. NO HARMFUL CHEMICALS
3. SAFE & HEALTHY FOOD
Distance from Manila: 120 kmTravel time: 2 ½ hrs
FARM LOCATIONBrgy Gagalot
Majayjay, Laguna,
Philippines
History
• Acquired the property in 2005
• Originally planned as a leisure farm
• Started commercial operations in 2009
FROM TELECOMS TO ORGANIC AGRICULTURE
Former Executive Vice President & CTO of Philippine Global Communications, Inc.
Escaped corporate life at the age of 39 to enjoy life in ORGANIC AGRICULTURE & FARM TOURISM
A complete paradigm shift
Specialized in IT & Network Engineering for 20 yrs
FROM “CORPORATE” –TO- “CULTIVATE”
OUR HUMBLE BEGINNINGS
• 1000 sqm “practice” area
• Planted with vegetables that we love to eat – PINAKBET!
• Organic farm produce intended for family consumption
A PARADISE IN THE MAKING
• We love to eat so we decided to produce our own food--
safe and healthy food!
FROM PLEASURE TO BUSINESS
Went commercial in 2009 by supplying branches of chain of restaurants
Now a full grown 5-hectare sustainable, integrated organic farm
Partnered with in 2012 in offering “top-
of-mind” local organic fresh farm produce
A Certified Organic Farm
OPEN-FIELD PRODUCTION OF HIGH
VALUE VEGGIES & HERBS
Largest single producer of organic vegetables & herbs in the country today
20 tons every month
ZERO-WASTE FARMING
Commercial Scale: Integrated Organic Farm
High Value
Veggies
Aqua Culture Vermi Culture
Free-range
chicken
Rabbit RaisingHerb Culture
OrchardOrganic Pigs Pekin Ducks`
FARM TOURISM
4,000 PER MONTH
VOLUME OF VISITORS
THE OFFICIAL FARM TOURISM DESTINATION OF MS. WORLD PHILIPPINES , 2013
VENUE FOR TOURISM EVENTS
Recognized by the President of the Philippines
GOVERNMENT RECOGNITION
2012 Most Outstanding Organic Farm of
the Philippines
PROCY ALCALA
SECRETARY
DEPT. OF AGRICULTURE
INSPIRED BY ATI
PRIVATE EXTENTION SERVICE PROVIDER FOR
ORGANIC AGRICULTURE (ESP)
POWERED BY DA-RFO 1VA
TECHNO-DEMO & LEARNING SITE
EXTENDED SERVICE SUPPORT TO FARMER’S
DEPENDENTS
IN PARTNERSHIP WITH DSWD & PCA
NURTURED BY DOT
ACCREDITED PARTNER FOR FARM TOURISM
FARM ACTIVITIES
AND
ATTRACTIONS
FISH CATCHING WITH BARE HANDS!!!
FARM TOURISM ACTIVITY
URBAN ORGANIC
GARDENING SHOWCASE
ORGANIC URBAN GARDENING
Make BIG money in small areas!
TECHNOLOGY SHOWCASE
ORGANIC URBAN GARDENING
Convert your waste to wealth!
TECHNOLOGY SHOWCASE
TECHNOLOGY SHOWCASE
ORGANIC & ODORLESS PROFITABLE PIGGERY
SYSTEM(OOPPS)
GUARANTEED INCOME!
LEARN & EARN!
LAKBAY-ARAL TOURS
THE COMMITTEE CHAIRMAN ON
AGRICULTURE ENJOYING HER TOUR
SEN. CYNTHIA VILLAR
EGG HUNTING ACTIVITY
FISHING AND FISH FEEDING
FARM ACTIVITIES FOR FUTURE GENERATIONS
Involve them now, And they will feed the
nation in the future!
FEEDING ODORLESS PIGS
Odorless organic pigs awaits you to
feed them
Harana at the farm- Serenading the tourists
SWIMMING IN COLD SPRING WATER
•Cold spring water from natural waterfalls awaits the tourists
TREKKING
SHOPPING
RELIGIOUS TOUR
“HARVEST OF THE DAY” MEALS
ORGANIC FOOD
EAT GUILT-FREE ORGANIC MEAL!
UNLIMITED LETTUCE SALAD
Farm SPA
KEY SUCCESS FACTORS
PASSION
PROPOSITION (UNIQUE SELLING POINT)
PARTNERSHIP
PROMOTION & PUBLICITY
PEACE (AND ORDER)
PROFIT
POVERTY REDUCTION
PASSION
PASSION
HOW PASSIONATE ARE WE IN AGRICULTURE? FARMING IS A FULL TIME JOB!NEED TO BE HANDS-ON
DO WE HAVE WHAT IT TAKES TO BECOME A GOOD HOSPITALITY PRACTITIONER? LEARN TO SMILE
PASSION LEADS TO LEARNING ,LEARNING LEADS TO EXCELLENCEAND FROM EXCELLENCE TO SUCCESS
PROPOSITION(UNIQUE SELLING POINT)
PROPOSITIONDefining your USP (Unique Selling Point)
A Unique Selling
Point is used to refer to any aspect that differentiates your
tourism destination or tourism product from similar tourism
destinations or tourism products.
Unique experience
Unique culture
Unique environment
Unique information
Unique .........
UNIQUE SELLING POINT
OUR UNIQUE SELLING POINT:
The only farm at the foot of majestic mountain - Mt
Banahaw that offers unlimited, all-you-can-eat certified
organic salad greens
PARTNERSHIP
PARTNERSHIP WITH THE GOVERNMENT
AGRICULTURAL TRAINING INSTITUTE
LEARNING SITE; SCHOOL FOR PRACTICAL AGRICULTURE FARM TOURISM SITE
DEPARTMENT OF AGRICULTURE – DA RFO TECHNO-DEMO SITE
DEPARTMENT OF TOURISM FARM TOURISM ACCREDITATION
PARTNERSHIP WITH THE PRIVATE SECTOR
OFW’s
FINANCIAL INVESTMENTS/JOINT VENTURES
PHILIPPINE TRAVEL AGENCIES AND TOUR OPERATORS LOCAL & FOREIGN TOURISTS
SCHOOLS & UNIVERSITIES ON-THE-JOB TRAINEES
EDUCATIONAL TOURS/FIELD EXPOSURES
PARTNERSHIP WITH THE PRIVATE SECTOR
PROMOTION &
PUBLICITY
WEBSITE PRESENCE
Website
PRINT ADS (ADVERTISEMENTS)
SOCIAL MEDIA
TV EXPOSURES
MOBILE POSTERS
BILLBOARDS
ROAD SIGNS
PROFIT
PROFIT
• WITHOUT PROFIT, A BUSINESS CAN NOT SURVIVE AND EVENTUALLY COLLAPSE;
• PROFITABILITY IS SYNONIMOUS TO SUSTAINABILITY;
• PROFIT IS YOUR REWARD DERIVED FROM EFFICIENTLY RUNNING A BUSINESS
• PROFIT IN FARM TOURISM USUALLY COMES FROM ENTRANCE FEES, FOOD, ACCOMMODATION RENTALS, FARM ACTIVITIES UNDERTAKEN FOR A FEE
PEACE AND
ORDER
POVERTY
REDUCTION
FARM TOURISM GENERATES
EMPLOYMENT IN RURAL COMMUNITIES
FARM TOURISM CREATES BUSINESS
OPPORTUNITIES IN RURAL COMMUNITIES
Livelihood
Programs
Handicraft MakingMeat processingVegetable & Fruit PicklingSmall brother-Big brother partnership
COMMUNITY-OWNED BUSINESSES
BENEFIT SHARING TO THE
COMMUNITY
Scholarship
Programs
Scholarship programs are offered to deserving residents of the community – from primary to tertiary education
SCHOLARSHIP GRANTS TO
DESERVING STUDENTS
Benefit Sharing to the Employees
Percentage of the gross revenue is allocated for Employee Benefits & Housing programs
The Happy Farmer Family of Costales Nature
Farms
Salamat po!
Happy Tourists
THANK YOU
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