Download - Fall 2017 | V.21 AMOSKEAG BEVERAGES...beer with an ABV of 4.9%, is a hybrid of three German beer styles – kölsch, Berliner weiss and gose. It is the only beer that can legitimately

Delivering Excellence Seasonals The Beer Guy New Products ProgramsDOGFISH HEAD’S SAM CALAGIONE | FALL SELECTIONS | TRY A BEER-TAIL INSTEAD OF A COCKTAIL

REDD’S ISROCKIN’ AGAIN

DANIELWARHAFTIG

Fall 2017 | V.21 AMOSKEAG BEVERAGES

AUTUMN IN NEW HAMPSHIRE is arguably one of the nicest times of the year, and we all

enjoy getting out and savoring the good weather before we hunker down for typically a long winter. Beer festivals are a great way to get introduced to new breweries or to taste something different from an old favorite. Here are just a few events coming up this summer and fall in the Granite State.

The Beveridge Craft Beer Fest – Wolfeboro, NH – Saturday August 12th At the 4th annual Beveridge Craft Beer Fest, guests can sample some amazing brews from 25 New England breweries, while listening to the tunes of The Mangroves and Copilot! There will be corn hole, beer pong and other fun games to play at the base of Wolfeboro’s Abenaki Ski Hill. Food vendors will fill guests’ tummies with their tasty goods. Bring a lawn chair if you like and enjoy a day of amazing beer, cider, music and food!

Gunstock Mountain Brew and BBQ – Gilford, NH – August 25th & 26th Enjoy some of the area’s best beers, ciders and barbeque. Local restaurants will be providing some friendly competition and providing folks with outstanding BBQ! There will be great music to jam to while you chow down and discover your new favorite beverage.

Red, White & Brew Lakes Region Brewfest – Laconia, NH – September 30th The 2nd annual Red, White & Brew Lakes Region Brewfest takes place at Funspot in Laconia where guests will enjoy craft beer and wine along with live music, food, a car show and local vendors and artisans. (See back cover for more information.)

Attitash Oktoberfest – Bartlett, NH – October 7th & 8th This annual event is held at Attitash Mountain Resort. The 20th Attitash Oktoberfest is a two-day event that will feature traditional Bavarian music from the world renowned King Ludwig’s Band, authentic German fare and a Biergarten featuring 19 different local and regional breweries serving a host of seasonal beers and ciders.

White Mountain Oktoberfest – Lincoln, NH – October 7th & 8th Loon Mountain Resort hosts this Oktoberfest with lots of beer, bratwurst and music courtesy of the Alpiner Oom-pah Band. Activities include children’s games, a corn hole tournament, water balloon tossing, stein holding and a keg toss.

Pats Peak Octoberfest and Ski Sale – Henniker, NH – November 5th This annual event takes place at Pats Peak Ski Area with King Ludwig’s Bavarian Band, tasty German food, a festive beer garden, kids’ activities and a woodsmen show with ax throwing and wood chopping. There’s also a ski and snowboard sale and chair lift rides.

Again, we thank you very much for giving us the opportunity to serve you, our valued customers. We hope you enjoy the rest of your summer.

Tom & Ed

In This ISSUE

Delivering the Taste of Excellence ...............1

Cover Story .........................2

Brewer Highlight .................4

Stinson’s Village Store .........5

Stumble Inn Bar and Grill .....6

New Products ��7

Seasonal Selections �� 11

Programs �� 18

The Beer Guy �� 25

Letter toTHE TRADE

Heady Times is published four times a year, courtesy of Amoskeag Beverages.

Tom Bullock Ed Murphy Chairman of the Board President

www.amoskeagbeverages.com HeadyTimes v.21 1

Find Out More About Amoskeag’s EmployeesDeliveringTHE TASTE OF EXCELLENCE

Zac DaneaultDriver and Driver Trainer for New Hires

How long have you been with Amoskeag Beverages? I started out in the beer business 19 years ago.

What is your favorite part about your job? I really love working with people. Whether it’s training a new employee or working with our customers in the Manchester area, it’s all good.

What do you like to do in your spare time? Riding my motorcycles and enjoying the outdoors are two of my favorite activities.

If you could be anywhere, enjoying a cold beer right now, where would you be? I would be with my family, in Florida, on a beach, having a cold Coors Banquet.

Terry CallahanSenior Sales Administrative Assistant

How long have you been with Amoskeag Beverages? 12 years.

What’s the best thing about your job? I love the environment here at Amoskeag. Even though we’ve doubled in size since I started, it’s still a family company and I like that type of culture. Amoskeag has a close-knit feel.

What do you like to do in your spare time? I enjoy spending time with my family at the lake or hitting the links for a round of golf.

If you could be anywhere enjoying a cold beer right now, where would you be? Definitely on a tropical beach, relaxing and enjoying a refreshing Corona with a lime!

CoverSTORY

In 2015 MillerCoors knocked it out of the park with the debut of Redd’s Apple Ale. Nielsen proclaimed it a “Breakthrough Innovation Winner” and it quickly became the nation’s best-selling six-pack in grocery and convenience stores like Seven-Eleven. The brewery couldn’t make it fast enough.

Marketing Director Daniel Warhaftig riffs on Redd’s renewed success and explains why it raises the ring at your register by 14%.

W e set out to make something different for beer drinkers who grew up with lots of flavor choices,” explains Warhaftig. “The beer drinkers we are talking about are the men and

women who enjoy American light lagers. It had to be sessionable [5% ABV or less], and not as sweet as an FMB [Flavored Malt Beverage]. We worked really hard on the liquid. Nobody was doing apple in the beer

aisle. And we knew that apple is a favorite, even nostalgic, flavor for consumers. Who didn’t drink apple juice as a kid?”

Perfecting the liquid really paid off. Redd’s is a golden ale (not a cider) with a crisp apple flavor and clean, refreshing finish. The flavor captured the attention of millennial American light lager drinkers who are always looking for something new, usually with a touch of sweetness, but not so sweet that they can’t enjoy more than one. But Redd’s Apple Ale found fans among

non-beer drinkers as well. Warhaftig explains, “We took a close look at who was drinking Redd’s and found out that non-beer drinkers were big fans too… folks who identify themselves as wine & spirits drinkers and others who enjoy shandies, teas and FMBs. Men and women drink Redd’s and it’s popular in Hispanic and LGBT communities. The big take-away here is that Redd’s appeals to everyone at the party. And best of all, consumers buy Redd’s in addition to – not instead of, their usual light lager. Since Redd’s sells at above premium pricing, the ring at the register goes up

by about 14%.”

But even “Breakthrough Innovation Winners” like Redd’s have to keep the lineup fresh. The new flavors, Redd’s Blueberry Ale and Redd’s Raspberry Ale, have sparked consumer interest in original Redd’s Apple Ale and driving trial across the

Redd’s is Rockin’ AgainHot New Flavors, Blueberry & Raspberry, Reignite Interest in This “Crisp Like an Apple” MillerCoors Game Changer

entire portfolio. “The new flavors have absolutely reignited interest in Redd’s,” says Warhaftg. “Blueberry is a hot flavor now and the feedback we get on the taste of the Raspberry has been tremendous. Consumers love it. The new flavors are doing very well, but original Redd’s Apple remains the best-selling flavor.”

There is no doubt that the introduction of new flavors improves sales. But even the sales professionals at MillerCoors were surprised by the huge lift in sales when all three flavors of Redd’s (in any package configuration) are grouped together. “We know that Redd’s six-packs displayed together rev up sales by 19%.” That is an amazing statistic. Warhaftig commented, “It proves that shelf sets matter and have a dramatic effect on sales.”

MillerCoors has breathed new life into Redd’s. But the company isn’t banking on new flavors alone to win back customers. This fall, Redd’s returns to TV with “wicked” funny commercials on TBS, FX, NBC and other networks. These commercials and corresponding social media campaigns reach 84% of men ages 21 to 34. All the advertising connects with millennial men where they are spending their time digitally.

Sounds like Redd’s is going to hit it out of the park again.

“

CoverSTORY

HeadyTimes v.21 www.amoskeagbeverages.com2

CoverSTORY

Warhaftig on Redd’s Wicked (ABV 8%)

With “just the right amount of wrong” to jump start the night for a killer good time, Redd’s Wicked, available in Apple, Mango, Black Cherry and Blood Orange (the fall seasonal available September 1st), gives flavor-seeking millennials the ‘beer + fruit’ choice they are looking for. And Redd’s Wicked makes double the margin of Bud Light Lime-a-Ritas in half the space.

Redd’s Apple Ale

Redd’s Apple Ale now comes in a new, re-sealable aluminum pint bottle, a package consumers really love.

Redd’s Blueberry and Raspberry Ales

Hot, new flavors Blueberry and Raspberry are permanent additions to the Redd’s family.

Redd’s Black Cherry Ale

Fall’s “Limited Pick” is Redd’s Black Cherry. Redd’s offers millennials the variety they crave without subjecting you to SKU-mageddon.

The power of the perfect facing. Sales velocity doubles when two Redd’s flavors in 24 oz. single-serve cans are sold together. By adding a third flavor to the facing, sales increase by 54%.

How about a revenue raiser? Customers who buy Redd’s Wicked in 24 oz. single-serve cans buy about 1.5 packages per trip. You can drive more sales by offering a “2-for” price, where permitted by law.

CoverSTORY


BrewerHIGHLIGHTDogfish Head Founder Sam Calagione & His Brewery’s One-two Punch Approach to BrewingBy definition, a one-two punch is an especially forceful or effective combination of things. It’s a boxing metaphor. But damn, it really applies to Sam and his brewery.

WHILE MANY CRAFT BREWERIES LOSE THEIR CREATIVE edge, Dogfish Head (DFH) leads with a left jab followed by a right cross that always lands their beers squarely

on the mark. “It’s about being a creative brewery first [jab] and a commercial brewery second [cross],” Calagione says when asked why after 22 years in the business Dogfish Head remains an influential, ground-breaking brewery. Then in rapid fire succession he continues. “It’s passion first [jab] and profit second [cross], then hiring people who get that.”

This spring, Calagione was named a James Beard award winner, an honor which recognizes individuals whose innovative work pushes the culinary envelope, effectively changing the food & beverage landscape.

Perhaps not so coincidentally, on the very day Heady Times asked this brewer-distiller-restaurateur to list 10 things we might not know about him and his brewery, the newspaper USA Today published an article about DFH SeaQuench Ale – because it’s innovative.

Here are 10 things Sam Calagione wants you to know about him and his brewery.

1. DFH SeaQuench Ale, a delicious lime and sea salt-infused beer with an ABV of 4.9%, is a hybrid of three German beer styles – kölsch, Berliner weiss and gose. It is the only beer that can legitimately claim to be hydrating like a sports drink, a fact verified by the folks at Sports Science Insights, the National Aquarium and chemists like Matt Hartly, who teaches at American University.

2. SeaQuench Ale is Men’s Health magazine editor’s choice for the best-tasting, low calorie beer. The lime and salt make it a great companion to Mexican food.

3. The continuous hopping of DFH 60/90/120 Minute IPAs is an adaptation of a soup-making technique. All of Sam’s beers are culinary inspired. That’s why DFH beers are extra good with food.

4. Lots of his beers are “firsts”: Aprihop, the first fruited IPA; Festina Pêche, the first nationally distributed fruited sour and Raison d’Etre, the first time he was “vilified” for putting ingredients like raisins and maple syrup into a Belgian-style ale.

5. For Sam and company, original music and original beer go hand-in-hand, so when he opened his brewpub/restaurant in Rehoboth, DE, he only hired bands that played their own songs.

6. His most recent musically-inspired beer series is called Alternate Takes.

7. The only pumpkin beer older than DFH Punkin (still brewed according to the recipe that Sam created as a homebrewer back in 1993) is Buffalo Bill’s. While many pumpkin beers are falling off the radar screen, Punkin Ale is still on a tear.

8. Sam never really retires any beers. “They are all our children. We don’t kill them, but we may send them away to military school for a while.” Look for 61 Minute, Indian Brown Ale and 90 Minute in a mixed winter pack called IPAs for the Holidays.

9. Flesh & Blood and SeaQuench are the fastest growing brands in DFH’s history.

10. Sam just spent millions to renovate their original place, the brewpub in Rehoboth. More money was spent on their new stage than on their first brewing system!

HeadyTimes v.21 www.amoskeagbeverages.com 4


Stinson’s Village Store

ON A LITTLE SIDE STREET OFF OF HISTORIC HANOVER’S MAIN drag, sits a small store with a big personality. Stinson’s Village Store on Allen Street, owned by Jack and Donna Stinson, has

served Hanover, Dartmouth College and the outlying communities for decades. Not only does Stinson’s Village Store offer your typical convenience store items, it has a fantastic assortment of beer, which ranges from domestics and imports to crafts and local brews.

Heady Times (HT): How did you get involved in the convenience store business?

Jack Stinson (JS): My family moved here from Massachusetts, and in 1979 when my father became the town manager, they bought Moe’s Village Store, which stood at this location. We changed the name to Stinson’s Village Store. The place hasn’t changed too much over the years, but my wife, Donna and I made some improvements in order to keep up with the changing times. Expanding our beer selection is one thing we’ve done to increase our business.

HT: For a small space, you guys sure know how to fill it with beer. Who’s your typical customer?

JS: Yes, even though Stinson’s isn’t a big store, we make it our mission to have the best and coldest beer selection in town. Being in a college town, the students make up a huge portion of our business, but Hanover residents and people from the surrounding vicinity, pop in too. Back in the day, before the drinking age became 21, the former owner would often brag that he sold more kegs than anyone on the east coast. We still do big business with the college today, but we have realized that we are somewhat of a seasonal business, with most of the students leaving the area during the summer and holidays. Donna has done a fantastic job streamlining our inventory, while making sure we always have enough product for our customers.

HT: What do you have going on this fall?

JS: Autumn is a really fun and busy time for us. Homecoming brings alumni and students together for the traditional bonfire, homecoming parade and football game. Then Halloween and other themed parties keep us selling lots of hard ciders and pumpkin brews. Along with our seasonal beer business, we’ve seen a huge increase in the hard seltzer category. Brands like White Claw are flying out of the cooler!

Off-PremiseSPOTLIGHT

Jack & Donna Stinson, owners

HT: Is there anything you’d like our readers to know about Stinson’s Village Store?

JS: We are a small family business and we treat our customers like family too. We do our best to carry the products our customers want at the best prices. Both our beer and wine selections have grown over the years and we’ve received positive feedback on these changes. We also run a catering company that offers barbeque and picnic fare.

2 Allen St., Hanover • 603-643-6086

Stumble Inn Bar and Grill

HEADING SOUTH ON ROCKINGHAM ROAD IN LONDONDERRY, hungry patrons can do what the name implies and stumble into… the Stumble Inn, a fantastic bar and grill, which is set back from

the busy road. What used to be thought of as a biker bar and nightclub has been transformed into a destination restaurant serving up tasty meals and cold beers. Heady Times met up with owner Mike Zarella to find out more about this southern New Hampshire hot-spot.

Heady Times (HT): How did you transform a nightclub into a restaurant?

Mike Zarella (MZ): I’ve been involved in a number of businesses throughout the years, but never in the restaurant industry. Seven years ago, I decided to try something new and I purchased the Stumble Inn, which at the time was a biker bar and nightclub. Slowly I began to change the operation. I built an amazing deck, started offering fantastic prices on meals and drinks and soon it became known as a neighborhood bar and grill. We are an ideal spot for couples enjoying a date night, families looking for a reasonably priced meal and groups of guys or gals out on the town.

HT: People rave about your steak tips and other menu items. What sets you apart from other restaurants in the area?

MZ: First of all, we buy local. Those delicious steak tips come from Mr. Steere, located right down the road. And our prices can’t be beat. Where else can you get a burger and fries for $5.00? Stumble Inn prides itself on having the best food at the best value. This includes our beer and drink prices as well. Whether it’s our $10 bucket of five beers on Wednesdays or $4 martinis on Tuesdays, our daily specials keep our customers coming back for more.

HT: Tell us a little about your beer selection.

MZ: We started out with six draft lines and now we have 16! Local craft beers are selling well, but tried and true brews like Coors Light, Miller Lite, Sam Adams and Corona continue to be top sellers. I really rely on my beer salesmen to keep me up-to-date on new products and beers that would be a good fit for our clientele. I have to give huge props to Amoskeag and their sales team. They’ve done just that, while providing unmatched service.

HT: Stumble Inn offers their customers a variety of entertainment, what’s up for the fall?

MZ: Whether it’s live music on the weekends, pool, darts or trivia we have something for everyone. Autumn is a great time of year in New Hampshire and we’ve done some fun promotions in the past. We’ve hosted an Apple Fest with Angry Orchard that included a cider press and activities like bobbing for apples. We’ve had pumpkin carvings on the deck, seasonal drink specials and a Fall Fest, complete with a country band. Check our website for upcoming events and specials.

HeadyTimes v.21 www.amoskeagbeverages.com 6

On-PremiseSPOTLIGHT

Mike Zarella, owner

StumbleInnNH.com • 20 Rockingham Rd., Londonderry • 603-432-3210


NewPRODUCTS

Ballast Point Sculpin IPASculpin IPA is a trophy beer that’s a testament to Ballast Point’s homebrew roots and a great example of what got them into brewing in the first place. After years of experimenting, they knew hopping an ale at five separate stages would produce something special. The result ended up being this gold medal-winning IPA, whose inspired use of hops creates hints of apricot, peach, mango and lemon flavors, but still packs a bit of a sting, just like a Sculpin fish. ABV: 7% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: Now,

year-round

Ballast Point Grapefruit SculpinSome may say there are few ways to improve Sculpin’s unique flavor, but the tart freshness of grapefruit perfectly complements the award-winning IPA’s citrusy hop character. Grapefruit’s a winter fruit, but this easy-drinking ale tastes like summer. ABV: 7% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: Now, year-round

Ballast Point Pineapple SculpinA tropical take on a tried-and-true favorite, Pineapple Sculpin IPA came from one of many small-batch cask experiments to enhance the flavor of the brewery’s signature IPA. With so many tropical hop notes in Sculpin, how could they not try adding some sweet, juicy pineapple? The combination of fruity flavors and hop intensity definitely packs a punch. ABV: 7% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: Now, year-round

Ballast Point Big Eye IPAThe beer that helped put San Diego IPAs on the map, Big Eye IPA is a big hoppy brew, thanks to the abundance of American Columbus and Centennial varieties used to flavor and dry hop. While the English originally added extra hops to preserve their beers for sea travel, Ballast Point does it for the love of all that bold, intense flavor that makes IPAs a favorite style. ABV: 7% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: Now, year-round

Ballast Point Bonito Blonde AleAn approachable beer with some substance, Bonito is inspired by California’s perma-sunny days. This brew draws you in with its golden color and soft malt character, while the light mouth feel and dry finish keeps you coming back. And what would set a San Diego blonde apart? A subtle hint of hops, naturally. ABV: 4.5% Packages: 12 oz. bottles, 12 oz. cans

and draught Availability: Now, year-round

Ballast Point Manta Ray Double IPA

Aromas of fresh, citrusy tangerine, melon and light pine leap from the beer and linger over a smooth finish. Like its namesake, this double IPA can sneak up on you. It’s a big beer without a bite. ABV: 8.5% Packages: 12 oz. bottles and draught Availability: Now, year-round

Ballast Point Longfin LagerA classic German-style beer brewed in San Diego, Longfin Lager is a solidly balanced Helles that finishes clean, with a hint of hops. It would easily fit in at any German beer garden, but it’s perfect for enjoying on the beach, the boat or anywhere else you can put an ice chest full of beer. ABV: 4.5% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: Year-round, this fall

Ballast Point Brewing Co.Ballast Point is excited to partner with Amoskeag in New Hampshire as their new distributor.

Started in 1996 by a small group of home brewers in San Diego, Ballast Point Brewing Co. explores new tastes and techniques to create the perfect balance of taste and aroma. From developing a proprietary yeast for their amber ale to creating the breakthrough gold medal-winning Sculpin IPA, Ballast Point is dedicated to the craft of brewing beers for all to enjoy.


NewPRODUCTS

Magic Hat Taken for Granite India Pale AleMagic Hat chipped away layer after layer after layer to reveal this rock solid IPA. Taken for Granite IPA is crisp with smooth malt backing and juicy notes of grapefruit, peach, orange and cherry that will mine your every taste bud. ABV: 6.6% Package: 16 oz. cans only Availability: September

Ballast Point Even Keel Session IPA

A flavorful ale that keeps you balanced, Even Keel is a hoppy, session IPA designed for smooth sailing. A full-flavored beer, with a silky malt backbone and a bright hop profile of herbs and citrus, it packs all the taste of an IPA in a sessionable alcohol content. This ale is perfect for leisurely days on the water, when all

you want are a few beers and a level ride. ABV: 3.8% Packages: 12 oz. cans and draught Availability: Now, year-round

Ballast Point Mango Even KeelThe perfect balance of fruit and hops, Mango Even Keel is the ideal beer for easy drinking. This hoppy, session ale gets a flavor boost from mango, which perfectly plays off the citrusy hop bouquet. With fruit, hops and a low ABV, this beer truly is on another level. ABV: 3.8% Packages: 12 oz. cans and draught Availability: Now, year-round

Ballast Point Grunion Pale AleThis award-winning hoppy pale ale is named after the tiny local fish known for late night frolics on shore. A pair of new hop varieties lend strong, yet balanced summer melon aromas and herbal flavors, while a soft caramel malt sweetness holds it all together. ABV: 5.5% Packages: 12 oz. bottles, 12 oz. cans and

draught Availability: Now, year-round

Ballast Point Watermelon Dorado

This double IPA is not one to back down from big flavors. Mash, kettle and dry hopping blend to create a huge hop profile that is balanced with a blast of watermelon. The result is a refreshing brew that is all summer and no seeds. ABV: 10% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: Now, year-round

Ballast Point Sea RoseSea Rose is a tart, cherry, wheat ale that is light and clean. Fresh cherry juice adds a soft, coral color and fruity nose that gives way to a dry, slightly tart finish. It’s approachable, yet unexpected – exactly what Ballast Point loves to brew. ABV: 4% Packages: 12 oz. bottles and draught Availability: Now, year-round

Ballast Point California AmberCalifornia Amber takes its inspiration from traditional English ESBs. Four types of malt give it a bold complexity, while the brewery’s proprietary yeast strain lends a fruity, madeira-like richness. However, it’s the American hops that give this ale a distinct bite and floral aroma that have earned it just about every major beer medal. ABV: 5.5% Packages: 12 oz. bottles only Availability: Year-round, this fall

Ballast Point Sculpin IPA VarietyThe Sculpin IPA Variety includes: Ballast Point Sculpin IPA, Grapefruit Sculpin IPA and Pineapple Sculpin IPA. Availability: Now, year-round

Ballast Point Variety 12 Pack The Ballast Point Variety 12 Pack includes: Sculpin IPA, California Kölsch, Grunion Pale Ale and Sea Rose Tart Cherry Wheat Ale. Availability: Now, year-round

Blue Moon Mango Wheat This fall, Blue Moon has a new, year-round tropical release – Mango Wheat Brewer’s Select! This refreshing, mildly sweet ale has a ripe mango flavor balanced with a biscuity malt sweetness and hints of honey. ABV: 5.4% Availability: Year-round, beginning in September Package: 12 oz. bottles only


NewPRODUCTSGreat Rhythm Brewing Company

Founded in 2012, Great Rhythm Brewing Company is the result of an unwavering pursuit to create the most flavorfully hoppy beers

for every occasion. In August of 2016 the company opened the doors to its new state-of-the-art brewing facility and open concept tasting room, located on the picturesque North Mill Pond in downtown Portsmouth, NH. Great Rhythm’s focus is on brewing brightly hopped ales that showcase the many aromas and flavors of hops.

Great Rhythm Resonation Pale Ale

Great Rhythm Brewing Company’s flagship Resonation Pale Ale is packed with assertive citrusy, floral and resinous hop flavors and aromas. A healthy dose of flaked wheat helps to provide a smooth finish against the abundance of hops. ABV: 5.2% Packages: 12 oz. cans and draught Availability: Now, year-round

Great Rhythm Tropical Haze IPAThis hoppy, hazy New England Style IPA will lead you to paradise with its overwhelming citrusy flavors and aromas and smooth, creamy mouth feel. ABV: 6.8% Packages: 12 oz. cans and draught Availability: Now, year-round in draught. Coming late August in cans!

Neighborhood Beer Co.Based in Exeter NH, Neighborhood

Beer Co. brews innovative beers using classic German traditions and the finest ingredients on earth. Their

flavorful, delicate beers are designed to appeal to a broad

range of beer drinkers all across our ever-growing neighborhood.

Neighborhood Boss Flamingo Bronze Ale

One of the rarest beers in the world, its harmonic blend of hops, malt and spicy yeast flavors create a surprisingly unique union of hop bitterness and fruity aromas. ABV: 7.2% Packages: 12 oz. cans and

draught Availability: September

Neighborhood Junkyard Pedigree Copper AleA wonderfully smooth, yet strong copper ale features a nutty sweetness and intriguing hop finish. This beer is easy drinking refinement with bite. Rated 95 by Beer Advocate ABV: 7.5% Packages: 12 oz. cans and draught Availability: September

Neighborhood Hallowed Hammock Blonde Ale

This smooth, easy drinking blonde ale is the brewery’s interpretation

of the acclaimed Kölsch beers of Cologne, Germany. It’s as clean and relaxing as it gets. ABV: 4.9% Packages: 12 oz. cans and draught Availability: September

Angry Orchard PearAO Pear is delicately crafted to highlight the mellow sweetness of pears. Using apples and pears grown in the U.S., this hard cider blends ripe pear taste, with crisp apple notes, for a well-

rounded and smooth taste. ABV: 5% Package: 12 oz. bottles only

Availability: Year-round, beginning in September

Shiner Golden AleDry hopped with Mosaic hops, this light-bodied ale has a unique, tropical aroma and a flavor that’s balanced by sweetness from the malt. It’s not the kind of gold you keep in a safe… unless your safe is also a cooler. ABV: 4.6% Packages: 12 oz. bottles and draught Availability: Year-round, beginning in September


NewPRODUCTSBad Lab Beer Co.

Bad Lab Beer Co. is a Somersworth, NH-based brewpub where science and art meet. Where calibrating the ideal water chemistry is just as important as the music being played during fermentation (oh, it matters). Off-beat, curious and on a mission to produce high quality, balanced beers that we can all enjoy. Stay tuned for the introduction of their new stubby bottles.

Bad Lab Trillion Lights This Bad Lab brew is a witbier spiced with coriander and orange peel. It’s bright, well-rounded, and easy drinking. Trillion Lights starts off with a blend of herbal and citric notes, and tops off with a hint of lemon zest. ABV: 5% Packages: 12 oz. bottles and draught Availability: Draught available now, year-round; 12 oz. bottles to follow

Bad Lab Sly ThingThis sunny IPA displays a hop-induced burst of tropical fruit in the aroma, followed by notes of pine, orange zest and a sturdy malt backbone. ABV: 5.5% Packages: 12 oz. bottles and draught Availability: Now, year-round

Bad Lab SkypunchBad Labs double IPA is a complex brew that provides aromas and flavors of grapefruit, nectarine and pineapple up front, followed by layers of caramel and molasses on the finish. It’s a well-rounded and deceivingly drinkable double IPA. ABV: 5.5% Package: 12 oz. bottles only Availability: Now, year-round

Two Roads Plum GoseThe third in Two Roads’ newest series is Plum Gose, made with fresh plum sourced from a local craft juicery. Two Roads Plum Gose is a brilliant mauve color with a classic gose sour/salty interplay and the unmistakable character of tart Italian plums (prunus cocomilia). This beer is decidedly refreshing. ABV: 5.2% Packages: 16 oz. cans and draught Availability: September

Stony Creek Stony Joe Golden Mocha Stout CansGolden Mocha Stout is now available in cans! It is designed like a traditional milk stout but without using the typical, roasted, dark malts. Instead, a boat load of rich, decadent golden- colored English barley, flaked barley, flaked oats and flaked wheat are used to give it lush body and smooth sweetness. It is then fermented on cocoa nibs and fresh, locally roasted Guatemalan coffee is added directly to the fermenter. The cocoa nibs and coffee add the rich mocha notes and bright roasty/coffee aroma you might typically find in a stout. Stony Creek is excited to partner with Redding Roasters Coffee Company of Bethel, CT on this mind bending beer. ABV: 5.5% Packages: 12 cans and draught Availability: Year-round in August

Seagram’s Escapes Spiked Jamaican Me Happy

Seagram’s Escapes Spiked Jamaican Me Happy is filled with luscious lemons, sweet strawberries, mouth-watering melon and great tasting guava. ABV: 8% Package: 23.5 oz. can Availability: Year-round, beginning in September

Seagram’s Escapes Spiked Strawberry DaiquiriStrawberry lovers will enjoy the burst of ripe strawberry flavor and the smooth refreshing finish. ABV: 8% Package: 23.5 oz. can Availability: Year-round, beginning in September

Unibroue À Tout Le MondeUnibroue’s newest offering honors the

mutual passions and friendship of Megadeth’s Dave Mustaine and Unibroue Brewmaster Jerry Vietz. It is brewed as a tribute to all the friends of hard rock music and Belgian style ales. À Tout Le Monde Ale is inspired by the most

popular hard rock song to feature a chorus sung entirely in French, whose video

is in the Music Hall of Fame of Quebec’s most popular TV music show. The beer is a refreshing and artisanal Belgian-style dry-hopped saison. The label appropriately and prominently features a symbol that is synonymous to Megadeth, their well-known mascot Vic Rattlehead. ABV: 4.5% Package: 12 oz. bottles Availability: Now, year-round

SeasonalSELECTIONS


When Demand Exceeds SupplyMany of our craft seasonal and specialty releases are available in limited quantities. Breweries only produce a certain amount of their specialty beers and Amoskeag does all they can to get as much product as possible. In addition, this magazine is compiled months prior to the decision made by the brewery to allocate their products to the wholesaler. Variations in production for some of these limited release offerings will fluctuate, resulting in lower quantities than anticipated. If you are interested in something you see in this publication and it is out of stock when you place your order, please contact your Amoskeag Beverages sales representative to discuss a similar product.

Blue Moon Harvest Pumpkin AleHarvest Pumpkin Ale returns with the autumn flavors we’ve all grown to love. It’s crafted with real pumpkin and harvest spices including cinnamon, nutmeg, cloves and allspice for a taste all will enjoy. ABV: 5.7% Availability: September Packages: 12 oz. bottles only

Blue Moon Share PackThe new Blue Moon Share Pack includes three approachable wheat beers: Blue Moon Belgian White, Mango Wheat and Pacific Apricot Wheat. Availability: September

Redd’s Limited Pick Black Cherry Ale Redd’s “Limited Pick” flavor for the fall is Black Cherry. This copper-colored ale has a moderate overall flavor of sweet cherry with woody tones, balanced with the signature Redd’s apple flavor. ABV: 5% Package: 12 oz. bottles only Availability: September

Redd’s Wicked Blood OrangeRedd’s Wicked Blood Orange brings a unique flavor profile – orange with a kick. Blood oranges taste similar to regular oranges, but slightly more bitter and less acidic. Wicked Blood Orange includes a slight hint of bitters, making it the perfect drink to transition into fall. ABV: 8% Packages: 10 and 24 oz. cans Availability: September

Guinness 200th Anniversary Export StoutGuinness is celebrating 200 years of rich history with this commemorative, limited edition, Export Stout. Smooth and robust, with a deep roasted character, this stout is brewed with black patent malt and inspired by the first Guinness import to America in 1817. ABV: 6% Package: 11.2 oz. bottles only Availability: September

Guinness Gilroy CansThis fall, to celebrate the 200th Anniversary of Guinness in America, limited edition Gilroy cans, with the never before seen U.S. Guinness campaigns of the 1950s, will be available! Package: 14.9 oz. cans only Availability: September

Smirnoff Ice Variety Pack Football EditionScore big with this football-themed, 12 pack fall variety, which includes four favorite Smirnoff Ice flavors: Original, Strawberry, Grape and Raspberry. Availability: August

Mike’s Hard Pink Grapefruit LemonadeMike’s new seasonal, Pink Grapefruit, features a classic mix of pink grapefruit and lemonade. The freshly squeezed taste of juicy grapefruit comes through, followed by hints of lemon notes, for a nice, clean finish with just the right balance of tartness and sweetness. ABV: 5% Package: 12 oz. bottles only Availability: September

Mike’s Harder Passion Orange Guava

Harder Passion Orange Guava features a tropical mix of guava, passion fruit and orange juice. Fresh guava comes through initially, followed by the passion fruit with hints of orange and tropical notes with just the right amount of tanginess. ABV: 8% Package: 16 oz. cans only Availability: October

SeasonalSELECTIONS


Baxter Hayride Autumn AleArriving just in time for crisp nights, bonfires and flannel, Hayride is a beer chockablock full of flavor, body and spice. Baxter’s brewers pull out all the stops year-in-and-year-out with this beer, which is brewed with a generous helping of two varieties of rye malt, giving the beer a solid bite and bready finish. Meanwhile, the addition of toasted malts provides a balancing sweetness and gives the beer a nearly-reddish hue. Hayride also highlights two hop varieties from New Zealand, Pacifica and Pacific Jade, which suggest notes of oranges and tropical fruit. But the real icing on this autumnal cake is the several weeks of cold-conditioning on American Oak and the addition of hearty doses of ginger, black pepper, and Spanish orange peel, bringing out the spiciness of the rye and rounding out the soft sweetness of the beer. “My new favorite fall beer.” – Boston Globe ABV: 6.6% Packages: 12 oz. cans and draught Availability: August

Switchback Dooley’s Belated PorterSwitchback’s porter features a blend of roasted and caramelized malts, giving it a luscious malt signature that has an earthiness derived from the non-traditional use of flaked barley in the grain bill. The bold use of only Simcoe hops for both bittering and aroma highlights this hop varietal and balances the malt to create a robust, yet smooth finishing porter. ABV: 5.7% Packages: 12 oz. bottles, 22 oz. bottles and draught Availability: September

Ballast Point Pumpkin DownThe caramel and toffee maltiness of Ballast Point’s Piper Down Scottish ale is the perfect backdrop for a boatload of roasted pumpkin. Just before bottling, a subtle amount of spice is added to complement, but not overwhelm, the earthy flavor. This is a pumpkin ale that bucks the trend. ABV: 5.8% Packages: 12 oz. bottles and draught Availability: August

Ballast Point Dead Ringer Oktoberfest LagerA fresh take on a traditional festival beer, Dead Ringer is inspired by old-style Märzen brews customarily enjoyed during Bavaria’s world-famous beer festival. Thanks to an abundance of toasted malt and a lower hop bitterness, this dark reddish brown lager is loaded with sweet, caramel toffee flavors and aromas. All the taste and celebration of Oktoberfest packed into one bottle; no lederhosen required. ABV: 6% Packages: 12 oz. bottles and draught Availability: August

Ballast Point Victory at SeaA big porter crafted to weather any storm, Victory at Sea Imperial Porter is a bold, smooth brew with just the right amount of sweetness. This robust porter is infused with vanilla and San Diego’s own Caffe Calabria coffee beans. The subtle roasted notes and minimal acidity of the cold brewed coffee, balances perfectly with the sweet caramel undertones of the malt, creating a winning combination for your palate. ABV: 10% Package: Draught only Availability: October

Ballast Point Unfiltered Sculpin IPA

Unfiltered Sculpin IPA packs extra hops into every sip, enhancing the classic Sculpin notes of fresh apricot, peach, mango and lemon with a slight haze and less bitterness. Freshness is key to every beer, but especially true for this extra-hopped IPA – store cold and drink soon. ABV: 7% Packages: 12 oz. bottles and draught Availability: Now!

Ballast Point Sour Wench Blackberry Ale This Blackberry Ale was originally developed by Ballast Point’s original Master Brewer Peter A’Hearn and Colby Chandler. While interning in Germany, Peter fell in love with the Berliner Weiss style of beer. A beer made with a procedure in which the mash was soured. The tartness of the Oregon State Marion blackberries, at one pound per gallon, was a perfect addition for this sour style. Sour Wench is not aged in oak barrels. In the end, it’s a great bridge beer into the sour styles. ABV: 7% Package: 12 oz. bottles only Availability: August

SeasonalSELECTIONS


Shiner OktoberfestThis festive, Märzen-style ale uses traditional German malts for a rich flavor and a dry, moderately hoppy finish. ABV: 5.7% Packages: 12 oz. bottles only Availability: September

Samuel Adams OctoberfestIn 1810, the Oktoberfest tradition was born when Munich celebrated the Crown Prince’s wedding with a special beer and 16-day party. Sam Adams’ take on the style blends hearty malts for a deep, smooth flavor with notes of caramel – perfect for the season, or whatever you’re celebrating. ABV: 5.3% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: August

Samuel Adams Harvest Hefe This beer puts a seasonal twist on a traditional hefeweizen, with the addition of warming fall flavors. Aromatic notes of cinnamon and nutmeg complement the slightly sweet and clove flavors, characteristic of the style, making for a bright, spiced beer that’s perfect for fall. ABV: 5.4% Packages: 12 oz. bottles and draught Availability: August

Samuel Adams Beers of Fall Variety Pack

Sam Adams fall variety includes: Boston Lager, Octoberfest and exclusive to this mix pack, 20 Pounds of Pumpkin, Black Lager, Maple Red and new Honey Rye Pale Ale. Availability: August

Samuel Adams Fall Can VarietySam Adams fall variety pack of cans includes: Octoberfest, Dunkelweizen and Bohemian Pilsner. Availability: August

Angry Orchard Cinnful AppleCinnful Apple is sweet with a slight heat. The juicy apple notes are complemented by cinnamon spice for a cider that is refreshing and smooth, yet warming. It’s the perfect choice for the colder months and holiday drinking occasions ahead. ABV: 5% Package: 12 oz. bottles only Availability: September

Angry Orchard Autumn SamplerAngry Orchard’s fall variety includes: Crisp Apple, Easy Apple, Green Apple, Stone Dry, Cinnful and Hopped Apple. Availability: September

Twisted Tea Frosted CherryReal iced tea taste with notes of black cherry, Frosted Cherry is perfect for the cooler

months. ABV: 5% Package: 12 oz. bottles and 24 oz. cans Availability: October

Jack-O TravelerBack for its fifth year, Jack-O Traveler is an alluring wheat beer illuminated by the tastes of fall. It strikes a perfect balance between bright refreshment and seasonal spice. Made with real pumpkin for a delicious dark-hued, shandy-inspired beer, Jack-O Traveler it will be available in 12 pack cans for the first time! ABV: 4.4% Packages: 12 oz. bottles and draught Availability: August

Narragansett Bancroft Up or Down Ale

Part of Narragansett’s Mash-Up Series, Up or Down Ale is made in collaboration with The Bancroft Tennis Co., which was born in 1882 with a promise of building a racquet used the world over. For generations, across the street from Narragansett’s home in Pawtucket, Bancroft produced state-of-the-art wood racquets that led to championship titles and Hall of Fame careers for dozens

of the game’s greats. Up or Down Ale is a “smashable” ale reminiscent of the Narragansett Banquet Ale of the 1930s and ’40s. It’s brewed with Cascade hops for mild floral and citrus flavors, and dry-hopped with Chinook for a subtle aroma of mountain pines. ABV: 4.2% Packages: 16 oz. cans and draught Availability: August

SeasonalSELECTIONS


Dogfish Head Punkin Ale Medium amber to copper in color with brilliant clarity, DFH Punkin is a full-bodied brown ale with smooth hints of pumpkin, brown

sugar and spice. ABV: 7% Packages: 12 oz.

bottles and draught Availability: August

Harpoon Flannel Friday The sun is bright but the air is crisp – it’s time to add another layer. Fall is here! Be ready for that first chill with the malt sweetness and hoppy citrus notes with Harpoon Flannel Friday! This hoppy amber ale is a tribute to the quintessential season of change. The bright hop aroma from late hop additions plays with a strong malt backbone. This beer is brewed for those beautiful sunny fall days and crisp autumn nights. ABV: 5.7% Packages: 12 oz.

bottles, 12 oz. cans and draught Availability: September

Harpoon OctoberfestBrewed in the spirit of celebration, Harpoon Octoberfest is a malty tribute to fall, balanced by a gentle hop bitterness. In keeping with tradition, it is a Märzen-style beer, brewed with

abundant quantities of Munich, chocolate and pale malts. Those malts provide a solid, full body

and create the beer’s deep color. It’s a rich, flavorful beer. ABV: 5.3% Packages: draught only Availability: September

Harpoon Pumpkin Cider Real pumpkin and freshly pressed

apples are combined with seasonal spices to craft this pure and natural craft cider.

ABV: 4.8% Packages: 12 oz. bottles only Availability: August

Harpoon Tailgater Fall MixFall is loaded with football. And concerts. And foliage. And more football. These were the occasions Harpoon had in mind when they came up with the Tailgater Mix Pack, featuring: Harpoon IPA, Harpoon Flannel Friday, Harpoon Octoberfest, and new Harpoon House Golden (exclusive to this variety pack). Packages: 12 pack bottles only Availability: September

UFO CRANBeeRYThis hefeweizen is infused with cranberries right from the bogs of Massachusetts. A little tart, a

little sweet and a lot delicious, this cranberry hefeweizen is a refreshing addition to leaf peepin’, hiking or just hanging out around a camp fire (s’mores encouraged). ABV: 4.8%

Packages: 12 oz. bottles, 12 oz. cans and draught Availability: August

UFO Leaf Peepin’ Fall Mix PackThere’s nothing like enjoying a refreshing flavor adventure after a day of leaf peepin’. This new autumnal UFO can mix includes: the delightfully citrusy UFO White, the new fall seasonal UFO CRANBeeRY, the all-natural raspberry stylings of UFO Raspberry and the lip-smacking UFO Hefeweizen. Happy leaf peepin’! Availability: August

Dogfish Head Oak-Aged Vanilla World Wide Stout Oak-Aged Vanilla World Wide Stout is dark and roasty. It’s brewed with a ridiculous amount of

barley and aged in oak barrels with vanilla beans. With tender love and care, this beer is fostered from smooth, sweet wort into the big, bad, blackened stout it always longed to be. ABV: 16-17.5% Packages: 12 oz. bottles and draught Availability: August

SeasonalSELECTIONS


Sierra Nevada OktoberfestEach year, Sierra partners with a different German brewer to explore the roots of Germany’s famous Oktoberfest beers. This year, they collaborated with Germany’s Brauhaus Miltenberger, whose approach to the classic style, Sierra has always admired. The result

is a festival beer true to their style – deep golden in color with deceptively rich malt flavor, balanced by traditional German-grown, whole-cone hops. ABV: 6.1% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: August

Sierra Nevada Narwhal Imperial Stout

Inspired by the mysterious creature that dwells in the deepest Arctic seas, Narwhal Imperial Stout is back for 2017. Midnight black and bold, with notes of baker’s cocoa, dark roasted coffee, a satiny body and smooth refined finish, this beer invites you in, to enjoy the depths of malt flavor. Dive into the darkness with the most intense stout Sierra has ever made and enjoy

the complex flavors of this robust brew. ABV: 10.4% Packages: 12 oz. bottles and draught

Availability: September

Sierra Nevada Drinking Buddies Mixed PackBeer tastes better with friends, so Sierra’s giving their classic Pale Ale and Torpedo Extra IPA some pals to hang with at the party. This variety pack features those two legendary go-to beers along with their wingmen: Sidecar Orange Pale Ale and Tropical Torpedo, for a range of citrusy, fruity, piney and hop-forward flavors, because everybody can use a drinking buddy. Availability: August

Allagash Brett IPADuring transport overseas, early IPAs were stored in wooden barrels. In these barrels – beer experts suppose – some ales were naturally inoculated with Brettanomyces, a form of wild yeast. Brett IPA plays off this piece of brewing lore by pairing Brettanomyces (a yeast that exhibits itself as ripe fruit rather than strong funk or sourness) with multiple varieties of fruit-forward hops. Aromas of citrus, pineapple and passion fruit meld into tropical flavors that pair nicely with the beer’s lightly hopped body. Maris Otter, Munich malts and raw wheat balance the floral barrage of Bravo, Cascade, Amarillo, Centennial, Citra and Galaxy hops. By finishing with a mix of pleasant bitterness and tropical fruit, Brett IPA ushers brewing history into the present. ABV: 7.1% Packages: 12 oz. bottles and draught Availability: August

Allagash InterludeTwo yeast strains were used to create this

unique, Belgian-style ale. The first, a saison yeast, establishes the flavor foundations of a classic, Belgian-style ale. The second,

Allagash’s house strain of Brettanomyces yeast, contributes a myriad of flavors including pear, apricot, graham cracker and bread crust. A portion of Interlude is aged in red wine barrels, which imparts a distinctive, vinous, plum character and a dry, almost tannic, finish. ABV: 10.6% Packages: 25 oz. bottles and draught Availability: October

Woodchuck Fall HarvestThe fall harvest brings farmers and communities together to

celebrate another year of fruitful labor. It is a time

of shorter days, cooler nights and great apples.

This cider has a complex and elegant character full of apple, cinnamon and

nutmeg, balanced with a hint of American white oak.

A true taste of the season. ABV: 5% Packages: 12 oz. bottles and draught

Availability: August

SeasonalSELECTIONS


Two Roads Ok2berfestTwo Roads’ Ok2berfest is modeled after the classic “Marzenbier” Oktoberfest style that was traditionally the beer served at the Munich Oktoberfest. It possesses a smooth, toasty malt profile with a crisp character of traditional German hops. ABV: 5.8% Packages: 12 oz. bottles, 16 oz. cans and draught Availability: August

Two Roads Roadsmary’s Baby Rum Barrel-aged Pumpkin Ale

Roadsmary’s Baby is Two Roads’ scary good version of a pumpkin ale with a twist. It’s aged in rum barrels for added complexity and depth of flavor. The result is a smooth drinking ale with notes of pumpkin, spices, vanilla, oak and a touch of rum. ABV: 6.8% Packages: 12 oz. bottles and draught

Availability: August

Two Roads Two JuicyTwo Juicy is an unfiltered, cloudy “New England-style double IPA” that uses generous amounts of Hallertauer Blanc, Citra and Mandarina Bavaria hops. The result is a “juicy”, fully-charged DIPA with notes of grapefruit, pine, lychee, orange and tangerine against a soft malt backdrop. ABV: 8.2% Packages: 16 oz. cans and draught Availability: September

Woodstock Inn Autumn Ale BrewWoodstock Inn Brewery will be

releasing their famous Autumn Ale Brew. Autumn Brew is a mild English Brown Ale, flavored with apples and cinnamon. This brew is super easy drinking and perfect for the fall season. ABV: 4.4% Packages: 12 oz.

bottles and 12 oz. cans. Availability: August

Woodstock Inn Profile Double IPAWoodstock Inn Brewery will be releasing their 3rd installment in their Double IPA series. Profile Double IPA is hopped with Citra and Mosaic hops and is perfect for the season. ABV: Package: 16 oz. cans only Availability: September

Great North Aleworks Cranberry WitCranberry Wit is a new twist on an old favorite. GNA started by brewing up a classic Belgian-style witbier with

coriander and orange peel, to which they added juicy cranberries. The result is a lively, refreshing beer with a slight tart finish. ABV: 4.5% Packages: 12 oz. cans and draught Availability: August

Great North Aleworks Tragically Hopped Double IPATragically Hopped is designed and brewed as a “classic” double IPA. GNA used a blend of Centennial, Simcoe and Mosaic hops, at a whopping three pounds per barrel in the kettle, and another three pounds per barrel as dry hops. They leave the crystal malt out of this one, and instead use a combination of Munich and wheat malt, along with cane sugar to keep the finish clean and dry. ABV: 8.5% Packages: 16 oz. cans and draught Availability: October

Smuttynose OktoberfestThis classic Oktoberfest lager from Smuttynose Brewing Co. uses Bavarian lager yeast and a blend of German and American malts. It’s perfect for the season. ABV: 6.3% Packages: 12 oz. bottles and draught Availability: August

SeasonalSELECTIONS


Sebago Bonfire Rye Bonfire Rye, Sebago Brewing Company’s refreshing, hop forward fall seasonal is just what it says it is – rye ale stoked with hops. The combination of malts complements the generous amount of late-addition American hops, creating a perfect balance between the earthiness of the rye and the resinous hoppy aroma. A Bonfire makes any night better. ABV: 5.7% Packages: 12 oz. cans and draught Availability: September

Sebago Hop SwapEach year Sebago changes the hops in Hop Swap to showcase a new

and unique flavor and aroma characteristics. In this release, they use bold, citrus and ripe melons which are accompanied by passion fruit and subtle mint, brewed with an ever changing blend of hops. Enjoy the evolution. ABV: 6.7% Packages: 16 oz. cans and draught Availability: October

Brooklyn Post Road Pumpkin AleEarly American colonists, seeking natural ingredients for brewing ales, turned to pumpkins, which were plentiful, flavorful and nutritious. Blended with barley malt, pumpkins became a commonly used beer

ingredient. Post Road Pumpkin Ale brings back this tasty tradition. Hundreds of pounds of pumpkins

are blended into the mash of each batch, creating a beer with an orange-amber color, warm pumpkin aroma, biscuity malt center and crisp finish. ABV: 5% Packages: 12 oz. bottles and draught Availability: August

Neighborhood Granite Acorn Autumn Lager

Granite Acorn Autumn Lager is a higher alcohol, super malty version of the iconic Harvest Märzen-style

Oktoberfest. It’s an incredibly smooth, crisp lager that will pair nicely with meats, cheeses and autumn dishes. ABV: 6.5% Packages: 12 oz. cans and draught Availability: September

Clown Shoes Pecan Pie PorterThe sun begins to set in Mongolia. Genghis Pecan leads a group of wild turkeys with blindfolded juggling skills as he maneuvers atop a barrel floating down a river. Why? Who knows, but he’s not smuggling hobbits. This year’s version of Clown Shoes Pecan Pie Porter might be the most impressive yet aged in 100% bourbon barrels. ABV: 10.5% Package: 22 oz. bottles only Availability: August

Moat Call It A Day! Double IPAFashionably late to the party, Moat Mountain Brewing Co. definitely took their time perfecting this recipe for those who enjoy the pleasures of a delicious double IPA…East Coast style. It has tropical aromas and flavors of bright citrus and juicy hops. Pineapple, tangerine, melon and stone fruit accentuate this tasty brew, with a pleasant soft bitterness and clean finish. Get ready to call it a day! ABV: 8% Package: 16 oz. cans only Availability: August

Moat Flavah of the Day! IPAMoat Mountain’s newest addition to their IPA offerings is a refreshing IPA made with Idaho7 and Azacca Hops. ABV: 7% Packages: 16 oz. cans and draught Availability: September

Programs


Experience Coors Light XP As of August 1, 2017, the Coors Light XP app is available to download, allowing consumers to earn their way toward unique experiences and more – hence, the name XP. The launch will have national advertising and retail support. From TV to specially marked 12-pack cans and bottles, Coors Light XP kicks off during the college football time frame to further grab consumers’ attention. On-premise, consumers will be able to activate geolocation and play a custom trivia game to earn XP (which also means Experience Points) as they enjoy Coors Light on game day. At-home or at the bar, consumers are able to have a more rewarding experience with Coors Light.

As an easy 1-2-3, here’s the breakdown of the mechanics after the initial download of Coors Light XP:

1. BUY specially marked packs of Coors Light bottles or cans.

2. COLLECT XP (via in-pack codes) and redeem for unique rewards.

3. LEVEL UP in the app for access to exclusive experiences.

Be on the lookout for Coors Light XP, download it for yourself and experience a more refreshing “rewards” program filled with a mountain of exclusives.

Add Some Color to the Cooler with Redd’s In the fall months, friends and family come together to celebrate Halloween and holiday occasions. Party hosts have the pressure of providing the right mix of drinks to fulfill the needs and wants of their guests. The Redd’s portfolio is the perfect solution. The flavor profile of the Redd’s lineup appeals to both men and women with the approachable, yet unexpected combination of beer and the crisp taste of fruit. This fall, help your customers bring together the perfect seasonal party with Redd’s!

Redd’s: There’s Wicked WithinRedd’s Wicked is the perfect brand to fight at retail because it’s a high-alcohol, flavored malt beverage that is ‘just the right amount of wrong’ to start your Halloween night. The Redd’s Wicked drinker wants to set the tone of the pre-party to one that starts off the night with a killer good time. Wicked will help consumers ramp up without the pitfalls of a mystery mixed drink and set themselves up for success, to last long into the night. High ABV FMBs have been growing faster than any other segment in convenience and faster than almost every segment in general. Redd’s Wicked makes double the margin with half the space of the Rita’s.

Programs


Casa ModeloIn 2017, Modelo is inviting more consumers than ever to share in the celebration of Día de los Muertos, leading the way by embodying the essence of the holiday through a modern day lens.

Día de los Muertos is a traditional holiday celebrated in the Mexican culture on November 1st and 2nd, honoring the life of those that have passed on. As the holiday increases in popularity in the U.S., Modelo is the brand that authentically celebrates the occasion with festivities that include food and drinks and the use of typical decorative elements such as candles, skulls and marigolds.

For the third year, Modelo is renewing its partnership with artist Steve Simpson and leveraging its authentic Mexican heritage to pay tribute to an important aspect of the Mexican culture like no other beer can. Modelo’s authentic Día de los Muertos creative will live across a 360 degree campaign including new POS elements and merchandise.

This year’s theme is inspired by the Oaxacan carnival-esque street celebration known as comparsas. Music, dancing and larger-than-life calacas carry the vibrancy of the holiday with them as they parade through the streets in remembrance of past friends and family. The comparsa is not only a shining example of the vibrancy and celebratory nature of Día de los Muertos, but also serves as an authentic way for Modelo to share the experience here in America to help everyone live the holiday. #CelebraLaVida

Celebrate Día De Los Muertos (Day of the Dead) with Casa Modelo and Corona

CoronaInspired by the bright lights of Día de los Muertos, coupled with Corona’s positive vibes and social atmosphere, this year Corona adds a neon vibrancy to the day of the dead, illuminating the holiday for a broader audience.

Leveraging the traditional elements of the holiday, combined with the modern, and the welcoming tone of the brand, Corona Extra creates an exciting celebration that all will want to join.

The holiday is increasingly being celebrated in America by Hispanic and multicultural communities due to its festive nature and because it’s a more authentic and intriguing alternative to Halloween. In 2017, Corona illuminates the holiday and invites everyone to participate in celebrating Día de los Muertos their own way.

’Stone Season is OpenKeystone Light is back with its much-anticipated ’Stone hunting program, where consumers seek out seeded orange cans for the chance to score bragging rights among their fellow ’Stone hunters. Fans who find orange ’Stones can proudly display their trophies on mount cutouts found inside all Keystone Light packs. Plus, they’ll have the chance to win smooth prizes, like a Kawasaki ATV! Look for the hype surrounding this year’s ’Stone season on Keystone Light’s social with #stonehunt.

Programs


Celebrate Stouts Outside of St. Patrick’s Day1817 not only marked the first Guinness export from Ireland to the U.S. but it was also a major milestone in stout brewing. This was the first use of roasted, black malt, which gives Guinness Stout its beautiful, dark color and lovely roast character. This fall, celebrate 200 years of brewing history and introduce your customers to a stout from the brewers who put stouts on the map.

Refresh Your Game Day Lineup with Smirnoff Ice

With new, limited edition, football-themed, six pack packaging and a chance for consumers to win an ultimate watch party, Smirnoff Ice will refresh consumer’s Game Day celebrations. The national text-to-win sweepstakes (September 1st through November 30th) offers a chance for one grand prize winner to receive a flat screen TV and other game day essentials for an ultimate watch party!

This fall, Guinness will help you become a destination for Halloween celebrations with thematic visibility, sampling and drink ideas.

Programs


Sam Adams Octoberfest Stein Hoisting Events Lead to Crowning America’s Stein Hoister of the YearThis year, Sam Adams is partnering with Sports Illustrated to name the Sports Illustrated Stein Hoister of the Year! Winners of regional competitions will compete in the national finals, where a male and female winner will be named Stein Hoisters of the Year and attend the Sports Illustrated Sportsmen of the Year Gala in December 2017! Stein Hoisting events will be available to view by region on samueladams.com and results will be emailed directly to participants. Photo backdrops that incorporate the Sports Illustrated partnership will be at each event, while thematic wristbands, hats and hoisting steins will be available to execute the competitions.

Celebrate Jacktoberfest!Celebrate the season where Oktoberfest meets Halloween with the Jack-O Traveler promotion! Consumers can enter to win the ultimate fall prize pack including a fire pit, Traveler-branded cooler and two Adirondack chairs at Travelerbeer.com/Jacktoberfest.

Programs


Dogfish Head Fall Gathering GoodnessAt the DFH brewery in Milton, DE, fall means two things: harvest season with local farmers and sharing a great beer with friends! The Fall Gathering Goodness display program pays homage to the season by celebrating beers with real, fresh ingredients like pumpkin meat in Punkin Ale and lemon flesh in Flesh & Blood. Encourage your customers to grab a beer and gather with friends to celebrate fall!

Dogfish Head Off-Centered Ale TrailYou CAN take it with you! To celebrate the launch of Dogfish Head

cans, the brewery teamed up with Atlas Obscura, the definitive guide to the world’s most curious places, to curate a summer’s worth of off-centered adventures: the Off-Centered Ale Trail. Craft beer fans and adventurous pathfinders can use these trails to explore obscure, off-centered spots (in 12 cities nationwide, plus a “Local Ale-Trail” in southern Delaware near the DFH brewery) inspired by 60 Minute IPA, Flesh & Blood IPA and SeaQuench Ale. Whether you’re headed across the country or around the corner, grab some friends and some Dogfish cans and hit the trail! Not in the 12 cities? Fans can submit their own stops through the Atlas Obscura

website to create their own trail! For more details, check out dogfish.com/aletrail.

Programs


Celebrate the Start of Autumn with NASCAR at New Hampshire Motor SpeedwayISM Connect 300 Sunday, September 24, 2017 2:00 pm. Monster Energy NASCAR Cup Series

Fall is one of the prettiest and most pleasant times of year in New England, and a late September NASCAR race at New Hampshire Motor Speedway is a great way to kick off autumn. The weather this time of year is perfect, with a crisp, but not cold, feel in the air and NHMS is the place to be to watch the stars and cars of NASCAR.

The ISM Connect 300 will serve as the second race in the playoffs, where it functions as a stepping stone for aspiring champions. It will feature 16 championship hopefuls in the full 40-car field. In addition to Sunday’s Monster Energy NASCAR Cup Series race, the UNOH 175, the first playoff race in the Camping World Truck Series, the F.W. Webb

100 in the Whelen Modified Tour, and the American-Canadian Tour will run a tripleheader on Saturday, Sept. 23.

If you’re looking for a cold brew and some tasty chow, stop by the Miller Lite Lobster Lounge which pops up at the south end of the speedway between the Fan Zone and Concord Grandstands during NASCAR race weekends. It’s the perfect place to relax before or after the on-track action. This year it will be incorporated with the new Trackside Live stage with entertainment during race week. It also hosts the Speedway Children’s Charities Wicked Good Live Auction. Race weekend you can see great drivers like Danica Patrick in Q & A or maybe you’ll run into Brad Keselowski who

Where Are You Drinking Your UFO?From August 1st through October 31st consumers will be asked to tag pics of themselves drinking UFO using #ufosighting. Whether at the beach, on a mountain, on a lake or even in another country – UFO wants to see their pics! One consumer will be randomly chosen as the winner of a $1500 voucher to Jet Blue and 5 random consumers will be chosen to win a $200 gift card to Sunglass Hut.

races in the #2 Miller Lite car! True to its name, the lounge features a variety of authentic lobster dishes, along with other sandwich and salad options for the non-lobster eaters as well as Miller Coors products. The lounge is open to all and promotes a family-friendly environment.

Programs


Harpoon Oktoberfest

Where/When: Harpoon Brewery in Boston, MA: Friday and Saturday, September 29th & 30th and at the Harpoon Brewery in Windsor, VT: Saturday and Sunday, October 7th & 8th

Octoberfest in Boston was the very first festival Harpoon threw at the brewery back in 1990. More than two decades and thousands of oompah songs later, Harpoon Octoberfest has become a beloved New England fall celebration – now at both of their breweries in Boston, MA and Windsor, VT! Celebrate fall with a full lineup of fresh Harpoon beers, bratwursts, chicken dancing, German chocolate cake-eating contests and most importantly – friends! For more information about both festivals, visit Harpoonbrewery.com.

Two Roads Ok2berfest

Where/When: Two Roads Brewing Co. in Stratford, CT on September 16th & 17th

At Two Roads’ 5th annual Ok2berfest, enjoy beer, fun, games, music and more! Over 4000 people attended the event last year, with each person getting a .5L glass stein

Celebrate Oktoberfest!

upon entry to fill with all of the brewery’s German offerings (including beers made just for the fest!). It’s the most anticipated event of the year!


The BeerGUY

Pie’d Pumpkin

Fill an 8 to 10 oz. glass with ice. Add 1 oz. whiskey and 1 oz. spiced fruit whiskey liquor (try Southern Comfort). Top with pumpkin beer, stir, then grate fresh cinnamon over the top. Garnish with a cherry and an orange slice.

Jack and the Bean Shot

Pour 1.5 oz. vanilla vodka into a pint glass filled with ice. Fill to top with pumpkin beer and stir.

Apple Jack-O

Fill an 8 to 10-oz glass with ice. Add 1 oz. apple brandy, .75 oz. hazelnut liqueur, and top with pumpkin beer. Stir, then garnish with lemon wedge.

The Rum-Kin Pumpkin

Fill a shaker glass halfway with ice. Add 1 oz. spiced rum, 1 oz. hazelnut liqueur, and 1.5 oz. orange juice. Shake and strain into 8 to 10 oz. glass filled with ice. Top with pumpkin beer and garnish with a lime.

Craving something sweeter? Pair ice cream with pumpkin beer for a beer float!

The Pumpkin Octoberfest Float

In a small saucepan, combine ¼ c pumpkin puree, ½ c sugar, and ¼ c water. Mix until a syrup like consistency. Mix together ¼ c heavy whipping cream and 3 T. powdered sugar using an electric mixer. Set aside. Using a large mug (we used beer mugs) fill in ½ of cooled pumpkin syrup and ½ bottle of your favorite oktoberfest beer. Add in 2 scoops of vanilla ice cream. Plop on ½ of the whipped cream. Garnish with cinnamon.

Instead of Cocktails… Try a Beer-tail For a New Twist on Fall!

Take advantage of these autumnal brews and create a fall beer-tail!

You may be clinging to the last days of summer, but we’re already looking forward to pumpkin spice season, and not just in our coffee, either. There are a ton of pumpkin beers on the market, from such well-known breweries as Sam Adams, Blue Moon, Harpoon and Dogfish Head. Take advantage of these autumnal brews and create a fall beer-tail!

We’ve put together some recipes, courtesy of Jack-O Traveler, for you to try…

510 Hall StreetBow, NH 03304-3105

Red, White & Brew Lakes Region BrewfestThe 2nd annual Red, White & Brew – Lakes Region Brewfest will take place Saturday, September 30th at Funspot in Laconia. This fantastic event benefits Veterans Count which supports our NH military and their families. From 12-4 pm, attendees will enjoy craft beer and wine along with live music, food, a car show and local vendors/artisans. VIP admission is $40 and begins at 12 pm. General admission is $25 and begins at 1 pm. For more information, check out the event website: vetscount.org/nh/events/2nd-annual-red-white-brew/.