#SXSW17FAKE KIT
#SXSW177 useful things you need to
know to fake your attendance at
South by Southwest.
Note: Not everything is meant seriously. Use of
recommendations may result in serious loss of clout.
First of all, you need to know what to complain about. Because, complaining is an important means to demonstrate your very high expectations. It can only reflect positively on you. Here is a list.#1#1 KNOW WHAT TO
COMPLAIN ABOUT
COMPLAIN LIST
WAITING IN LINES They were really not worth your time. 20-30 mins of waiting for each session? That are serious opportunity cost if you multiply it by 7 days.
WRONG NAME BADGE Everybody thought you are a Travel agent as the registry wasn't able to change your premier company name on your badge.
RAINY WEATHER Your wishful thinking made you pack summer clothes. But it rained all day, every day and there was a serious chance of getting the flu.
CRAPPY INTERNET You had to buy Wifi credit for 120€ - 5,99€ per charge with ‚Tag‘ for 100 MB - since there was no working Wifi anywhere.
COMPLAIN
THE
MASL
OW
COMPL
AIN
PYRA
MID
OF
SXSW
COMPLAIN
Self Fullfillment
WAITING IN LINES
Social Needs
CRAPPY INTERNET
Physiological needs
RAINY WEATHER
Esteem Needs
WRONG NAME BADGE …by the way, Maslow
had it wrong
#2#2 BE FAMILIAR
WITH THE LOCATIONS
You only need to remember 5 places to chip into any conversation and show that you are part of the group. Even if you don't have anything valuable to add, dropping locations will show that you know.
PLACES
COMPLAIN
CONVENTION CENTER The place to be for all big keynotes by speakers like Guy Kawasaki, Ray Kurzweil, Tim Ferris, Cory Richards. Room with the longest line: Ballroom D.
JW MARRIOTT OR MARRIOTT? Yes there are two. They are very close to each other and host a lot of talks that start with ‚the future of…‘, ‚AI and…‘, ‚The UX of….'
GERMAN HAUS AND HOUSE OF SMART The place to be for free beer, food & Germans. At day they host talks with speakers like Mark Cuban and Dr. Z. At night they host live music parties.
6TH STREET VS RAINY STREET Yuppies go out in the west, college students and tourists in the center, hipsters in the east. 6th Street is the center of the center. But you know what – that’s 2016 talk - rainy street is the new centre.
PLACES
COMPLAIN
Beer
Know
ledg
e
6TH STREET
JW MARRIOTT
CONVENTION CENTER
MARRIOTT
Beer but not free
GERMAN HOUSE
HOUSE OF SMARTSome good speakers and beer
Many good speakers and beer
Just beer and bull riding
RAINY STREET
#3#3 KNOW WHAT PEOPLE
LAUGHED ABOUTLaughing with other people or making them laugh is an extremely effective means to bond. So knowing what topics people were talking about is a must to fake it.
LAUGH LIST
OBSCURE TITLES There were interesting titles. Almost too interesting. Would you go to a ‚how to suppress your feelings‘ meet up? We did. Want to know what it was? PM us!
QUESTIONABLE CASES PeChat, a talking button to get control of your kids. It is attached to their favourite toy and says whatever you want to say. Imagine, when they find out…
VR MOVES The vast versatility of VR opportunities created some funny films. There was a flying machine, a gold hunt with zombies and a bouldering spiderman experience.
BIZARRE FOODS At lunch we discovered Soylent. It is a bottled meal replacement smoothie and includes all important nutrients. It tasted nice… but… 400kcal for nothing?
COMPLAIN
COMPLAIN
#4#4 BE ABLE TO DROP AN
EXPERT'S QUOTEUsing experts to undermine your point gives you ultimate credibility. Cialdini, who defined 6 drivers of ‚influence‘, calls it authority.
COMPLAIN
Don’t talk about it, be about it. It’s story doing.
Tanarra Schneider, Fjord, on Social Content.
The real challenge is
translating data into insights.
David Grant, Popsugar, on
using data tools for insights.
Pre-suation accellerates
persuation.
Robert Cialdini, Author of Pre-suation on Influence.
COMPLAIN
If chat is the new browser, Chatbots are the new websites.
Messenger Kik on Chatbots.
Good leaders are the ones
who make you feel safe and
included.
Patrycja Slawuta on hacking
yourself.
Originals make the unfamiliar familiar.
Adam Grant on creating innovations.
#5 Its important to know all the buzzwords. But not to use them (that will make you look a little behind) - no, to bash them. That gives you extra smart points.
#5 KNOW THE HYPECYCLE
OF BUZZWORDS
Oh my god, I’m leaving with a PHD in futurism!
What the heck are they talking about?
Wait, that’s… what’s this about?
Sure i can explain that to you…noob!
BLOCK CHAIN
AI/HI
CHAT BOTS
MACHINE
LEARNING
NEW STORY TELLING
DEEP LEARNING
TRANSACTION MODEL
HEALTHYFICATION
ANYTHING 4.0
BUZZWORDSReality
Exci
tem
ent
#6 A book tip, a smart framework or a brilliant case are always good things to share. People will appreciate it. It’s about giving and getting (more) back.
#6 SHARE SOMETHING
VALUABLE
CASES
VW Speed Camera Lottery - Social Influence gamification
Pop Sugar - Multiform storytelling
COMPLAIN
BOTS
Romance Now - storytelling bot
Tic Tac Toe - gaming bot
Icon8 - self expression bot
CNN - convincing students bot
Roll bot - group of people bot
Murder mistery - role play bot
LINKS
yukaichou.com - Gamification 8
selfhackathon.com - Psychology of yourself
BOOKS
Hooked, Nir Eyal
Originals, Adam Grant
Pre-suation, Robert Cialdini
Triggers, Marshal Goldsmith
TOOLS
Sli.do
makerarm
thimble
Popsugar trendrank
#7 Follow all experts from the event. Your sudden high activity will reflect in the feed and you will profit from the I am interested effect.
#7 FOLLOW AND
SHOW IT
PEOPLE
Sara Dietschy YouTuber
Adam Grant Innovation Specialist
Patrycja_NYC Psychologist
Brandi YouTuber
Yakaichou Gaming Expert
Mark Cuban Investor
Thanks for reading. Let us know what you think.
And share it, if you like it. Chop, chop.
Christoph Korittke
Head of Strategy
Liane Siebenhaar
Director Digital Strategy
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