Facial Makeup
Milady’s Standard Cosmetology
Cosmetology:
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MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
“Always look at what you have left. Never look at
what you have lost.”
Robert Shuller
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Objectives• Describe the different types of
cosmetics and their uses.• Demonstrate an understanding of
cosmetic color theory.• Demonstrate a basic makeup
procedure for any occasion.
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Identify different facial types and demonstrate procedures for basic corrective makeup.
• Demonstrate the application and removal of artificial lashes.
• List safety measures to be followed during makeup application.
Objectives–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Foundation Chemistry• Liquid• Cream• Mineral
powder
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Foundation Selection and Use• Match to skin tone.• Blend with disposable makeup sponge.• Avoid lines of demarcation.• Mineral powder is applied with fluffy
brush.
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Concealers• Use to cover blemishes and
discolorations.• Match color to skin.• Apply with sponge or disposable cotton
swab.• Use sparingly and soften edges.
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Face Powder• Adds matte finish, absorbs oil, and
“sets” foundation.• Mixture of talc or cornstarch and
pigment.• Uses binders like zinc stearate.• Applied with large powder brush.
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Cheek Color• Called blush or rouge.• Comes in powder, gel, or cream.• Used to add natural glow and color.
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Lip Color• Lipstick or gloss
– Formulas of oils, waxes, and dyes
• Lip liner– Used to outline lips; keeps lip color from
feathering; coordinate with lip color
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Eye Shadows• Make eyes brighter
and more expressive.
• Forms• Colors
– Highlight color– Base color– Contour color
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Eyeliners• Used to outline and emphasize the
eye.• Consist of wax or hardened oil base
with color additives.• Apply with short strokes and gentle
pressure.
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Eyebrow Color• Used to add color and contour brows.• Chemistry similar to eyeliner pencils.• Avoid harsh contrasts with haircolor.
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Mascara• Used to darken and thicken lashes.• Chemistry• Pigments• Application
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Other Cosmetics• Eye makeup removers• Grease paint• Cake (pancake) makeup
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Makeup Brushes • Powder brush• Blush brush• Concealer brush• Lip brush• Eye shadow brushes• Eyeliner brush
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Angle brush• Lash and brow brush
Makeup Brushes–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Makeup Tools• Tweezers• Eyelash curler• Sponges• Powder or cotton
puffs• Mascara wands• Spatulas
• Disposable lip brushes
• Sponge-tipped shadow applicators
• Cotton pads or puffs
• Pencil sharpener
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Color Theory• Primary colors• Secondary colors• Tertiary colors• Complementary colors
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Selecting Makeup Colors• Light skin color• Medium skin
color• Dark skin color
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Color Selection Steps• Determine skin level.• Determine skin undertone.• Determine eye color.• Determine complementary colors.• Determine hair color.• Choose eye makeup colors.• Coordinate cheek and lip colors.• Apply makeup.
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Complementary Colors for Eyes
• Neutrals: safest• Blue eyes
– Gold, peach, copper, mauve, plum, taupe, camel
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Green eyes–Brown-based reds, red-orange, red-violet, violet, coppers, rusts, pinks, plums, mauve, and purples
Complementary Colors for Eyes–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Brown eyes–Can wear any color: greens, blues, grays, silvers
Complementary Colors for Eyes–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Cheek and lip color– Coordinate in same color family as eye
makeup• Hair color and eye color
– Hair color impacts the complementary colors chosen
Complementary Colors for Eyes–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Client Consultation• Consultation area• Lighting• Gather information• Sell retail
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Makeup Application Supplies• Cleansers, astringent, toner,
moisturizer• Bases, concealers, face powders,
cheek colors, lip colors, lip liners, eye shadows, eyeliner pencils, mascara
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Towels, draping sheets, makeup cape, headband or hair clips, eyelash curler, assorted makeup brushes, small makeup palette
• Disposable applicators, sponges, tissues, sharpener, cotton, spatulas
Makeup Application Supplies–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Makeup Application Preparation
• Perform client consultation.• Wash hands.• Drape client.• Apply cleanser.
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Remove cleanser.• Apply astringent lotion or toner. • Apply moisturizer. • Groom eyebrows.
Makeup Application Preparation–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Makeup Application Procedure• Apply foundation.
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Apply concealer.
Makeup Application Procedure–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Apply powder.
Makeup Application Procedure–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Apply eye color.• Apply eyeliner.• Apply eyebrow color.
Makeup Application Procedure–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Apply mascara.
Makeup Application Procedure–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Apply cheek color.
Makeup Application Procedure–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Apply lip color.
Makeup Application Procedure–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Cleanup and Sanitation• Discard disposable items.• Disinfect implements.• Clean and sanitize brushes.• Place towels and linens.• Sanitize work station.• Wash hands.
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Striking Contour Eyes• Base color from lashes to brow.• Medium tone on lid.• Medium to deep tone in crease and blend.• Highlight shadow under brow bone.• Eyeliner from outside corner tapering in.• Shadow over eyeliner.• Apply mascara.
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Dramatic Smoky Eyes• Encircle with gray, brown, or black liner.• Smudge eyeliner.• Dark shadow from upper lash to crease.• Repeat on lower lash line.• Highlight color to upper brow area.• Apply mascara.• Add individual or band lashes.
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Special Occasion–Cheeks• Add definition under cheekbones.• Use shimmer or glitter for highlight.
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Special Occasion–Lips• Line lips and fill with lip pencil and blot.• Add lip color.• Apply gloss to center of lips.
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Corrective Makeup• Emphasizes good features.• Minimizes imperfections.• Highlighting is used to emphasize.• Shadowing minimizes features.
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Square• Triangular• Heart-shaped
Analyzing Face Shapes–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Forehead Area• Low forehead• Protruding forehead
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Nose and Chin Areas• Large or protruding nose• Short and flat nose• Broad nose• Protruding chin and receding nose• Receding chin• Sagging double chin
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Jawline and Neck Area• Broad jawline• Narrow jawline• Round, square, or triangular face• Short, thick neck• Long, thin neck
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Corrective Makeup for the Eyes
• Round eyes• Close-set eyes
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Bulging eyes• Heavy-lidded eyes
Corrective Makeup for the Eyes–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Small eyes• Wide-set eyes• Deep-set eyes• Dark circles
Corrective Makeup for the Eyes–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Low forehead• Wide-set eyes• Close-set eyes• Round face• Long face• Square face
Eyebrows–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Skin Tone and Wrinkles • Ruddy skin (red)• Sallow skin (yellow)• Minimizing wrinkles with foundation
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Artificial Eyelashes• Band or strip lashes• Individual lashes• Adhesive• Allergy test
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Band Application Supplies• Adjustable lamp• Makeup chair• Lash adhesive• Trays• Cleanser• Eyelash remover
• Wet sanitizer• Headband/ hair clip• Tweezers• Cotton
swabs/pads• Eyelash brushes
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Eyelash curler• Hand mirror• Manicure scissors
• Makeup cape• Pencil sharpener
Band Application Supplies–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Band Lash Preparation• Give client consultation.• Wash hands.• Seat client.• Drape client.• Remove contact lenses.• Remove eye makeup.
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Band Lash Procedure• Prepare lashes.• Shape eyelash strip.• Feather lash.• Apply adhesive.
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Apply the lash.• Apply lower lash (optional)
Band Lash Procedure–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Removing Band Lashes• Commercial preparations• Soften with warm water and gentle
cleanser• Start at outer corner• Lift gently• Use cotton tips to remove makeup or
adhesive
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Individual Lashes• Known as eye tabbing• Individual lashes• Synthetic• Attached directly to client’s eyelashes• Follow manufacturer’s directions
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Safety Precautions• Wash hands.• Drape properly.• Protect hair and skin.• Keep fingernails smooth.• Use sanitized brushes and implements.• Use shaker for loose powder.• Pour lotions from bottles.
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Use clean spatulas and applicators.• Use spatula and disposable
applicators for lip color.• Use antiseptic on tweezed areas of
brow.
Safety Precautions–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Discard disposables.• Place towels and linens in hamper.• Keep workstation sanitary and neat.
Safety Precautions–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
Summary and Review• What is the main objective of makeup
application?
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• List 8 types of facial cosmetics and how they are used.
Summary and Review–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Name the different types and uses of foundation.
• Name 3 types of cheek color.• Name 3 types of eye shadow and how
they are used.
Summary and Review–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• List the primary and secondary colors.
• Name the colors in the warm and cool ranges.
• What are complementary colors?
Summary and Review–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• List the cosmetics used in a basic makeup procedure in the order they are applied.
• What are the 7 facial types?
Summary and Review–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• Name and describe the 2 types of artificial eyelashes.
Summary and Review–Cont’d
MILADY’SStandardInstructor Support SlidesCOSMETOLOGY
• List at least 10 safety precautions for makeup applications.
Summary and Review–Cont’d
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