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© COPYRIGHT • ALL RIGHTS RESERVED
201220112010200920082007200620052004200320022001
FACEBOOK TIMELINEFOR BUSINESS PAGES
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
Our Backbone:
Company Founded on Integrated Marketing
Interactive, Social & Public Relations
Return On Investment Focused
Top-10 Diversity Owned Company in Florida
Nationwide Recruitment
Recognized Top South Florida CEO
Includes:
Fort Lauderdale (Headquarters)
San Juan, PR
Orlando, FL
Peggy NordeenCEO
Starmark: 30 Years of Excellence
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
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!Starmark eTips
Highlights
What’s New?1. Facebook Timeline2. Facebook Ads3. Admin & Messages
Facebook Changes
Highlights
Facebook Timeline
Timeline:• Everyone can preview now• All pages convert to Timeline March 30th, 2012
Highlights
Facebook Timeline
How Timeline Is Different:• Cover• Apps• Friend Activity• Pinned Posts• Larger Story Layouts• Milestones
Highlights
Timeline: Cover
Profile “Avatar” Image:• Square image only (minimum
180x180)• Needs to work independent of
cover as your wall post avatar
Cover:• Always public• 851 X 315 pixels
Highlights
Timeline: Cover
Cover images must be at least 399 pixels wide and may not contain:• Price or purchase information, such as "40% off" or "Download it
at our website"• Contact information, such as web address, email, mailing address
or other information intended for your Page's About section• References to user interface elements, such as Like or Share, or
any other Facebook site features• Calls to action, such as "Get it now" or "Tell your friends"
That also means: NO MORE “LIKE GATES” on the cover.
Highlights
Timeline: Apps
Apps• “Tabs” are now “Apps”• Thumbnails can be edited• 111 X 74 pixel thumbnails• 1 pixel internal border
• Photos display by default• # of Likes can be displayed• 3 apps decided by page• Up to 12 total apps in drop down
Marketers: Apps can have incentive offers within them.
Highlights
Timeline: Apps
Apps Continued:• New navigation above app• 810 pixels wide• NO DEFAULT LANDING TABS
Highlights
Timeline: Friend Activity
Friend Activity:• Top right of timeline• # of friends that like a page• Sample of your friends• Featured friend comments
• Encourages “Social proof”• Shows to fans and non-fans• Tags not required
Highlights
Timeline: Pinned Posts
Pinned Posts• Top left of timeline• Up to 7 days• Calls to action encouraged• Can be targeted by location
Highlights
Timeline: Larger Story Layouts
• Links• Photos• Photo albums• Video• Starred posts (highlighted)• Activity
Highlights
Timeline: Larger Story Layouts
Highlights
Timeline: Story Admin
Highlights
Timeline: Milestones
Highlights
Timeline: Milestones
Highlights
Timeline: Milestones
Benefits:• Creates story around your brand• Educates:
• Mission• Values• Culture• History• Offerings
• Gives a sense of longevity• Creates a sense of trust
Facebook “Premium” Ads
Facebook Ads: Social Ads Boost
image & data courtesy of: h3p://www.insidefacebook.com
Ads: “Offers”
Offers• Replaces “Deals”• In news feed• Can be sponsored story• Redeem via email or mobile
Highlights
Admin and Messages
Highlights
Administration
Admin• Manage content, users• Creates ads• Share Facebook and email• Get insights• Request name change
Highlights
Admin: Activity Log
Click Admin / Manage / Use Activity Log:• All content, mentions,
comments included• Filter by date or story type• View hidden posts, spam• Hide, delete, highlight, change date
Highlights
Admin: Messages
Messages• Can be turned off by page• Fans and non-fans can message page• Reply in admin• Pages cannot message first
Be sure to check your “Messages” daily as part of your routine.
Facebook Pages:http://www.learnfacebookpages.com/
Facebook Insight:http://www.learnpageinsights.com/
Facebook For Business:https://www.facebook.com/business/fmc/videos/
STARMARK.COM© 2011 STARMARK
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Google: Justice MitchellVP, Interactive & Social Creative [email protected]@justicemitchell
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