Social Media Training Strategic Marketing Group
June 18, 2010
University of Maryland’s Smith School of Business found that the social media adoption for small businesses in the U.S. doubled in 12/2009 survey of 500 owners.
Small business social media usage doubles
Company page on Facebook/LinkedIn
Post status updates or articles
Build network via LinkedIN
Monitor positive/negative feedback
Blog on expertise
Twitter as a customer channel
Other
10% 20% 30% 40% 50% 60% 70% 80% 90%
Social Media Us-age by Small Businesses
Consistency/availability of names across future platforms◦ Facebook◦ Twitter◦ Blog◦ YouTube◦ Etc.
Branding individual or business◦ Company name◦ Freelancer
Naming social media
Google adwords tool helps to understand the words people use to search the internet
Example: ◦ I want to talk about plastic water bottles◦ User search frequency is higher for reusable
water bottles or sports water bottles
https://adwords.google.com/select/KeywordToolExternal
Identifying keywords upfront
Shorten URLs is sometimes needed◦ Because text in social media is limited◦ To customize URLs so they are easily remembered◦ Track hits
Multiple free sites that shorten URLs and track hits
http://bit.ly/
Shortening URLs
Site to store and share presentations ◦ Reviews and testimonials◦ Best practice tips◦ Industry statistics◦ Customer/training presentations
Slideshare – www.slideshare.net
Getting Started with Facebook
No. 1 social networking site If there were a Facebook nation, it would be
the world's 6th largest country Everyday half a million people join
Facebook. The fastest growing group on Facebook is
people over the age of 30. Facebook is the #1 photo sharing site
Facebook facts
Always create the page from your personal account so that you control the destiny
If another person creates the page for you, you can not remove them at this time
Add people as admins if someone will help maintain it
Creating a Facebook Business Page
Choose a name you like: Names can’t be changed today, so think long-termUse 75 Characters or less, including spaces: Think how someone will search on Google. Use your company name when you own the company and it is a unique name
Add a qualifier to your company name if it is not unique, it is a franchise, etc.
Use your personal name if you are branding yourself. You can include this in the title with the company name or descriptive words
Use keywords in the title that others search so that Google and others can find your page
Naming a Facebook business page
Create a solid foundation and then build upon it
Go to ads and pages to select Create a Page
Create a Facebook Business Page
First things first
Add photo or logo
Add basic information
Add detailed information on Info tab
Wall – The center of your profile where all the action takes place.
Photos – Upload, share and comment on the pictures you upload.
Notes – Notes are another way to communicate with your friends.
Videos – Upload your mobile videos, link to YouTube videos, or other videos
Events – This feature allows you to plan an event and invite your friends.
Choose your initial tabs
Easy applications that meet business objectives◦ LinkedIN profile (search applications | linkedIN | add to
my page)◦ SlideShare (search applications | slideshare | add to my
page)◦ Poll (search applications | poll | add to my page)
◦ Import a blog (application settings in upper right corner | select Notes | import a blog | input your URL)
Choose applications
Content
• Article links• Experiences• Tips• Surveys
Specials• Timed
promotions• Sales
Events• Current• Local• Group
Information for your
wall
Add contacts◦ Account | Edit Friends | Upload contact file
Create List◦ Friends | Create List
Messages | New Message
Promoting your page
Promote with an ad |
Create an ad
Top Related