Session on Facebook Paid Advertisement

Session Objectives:-

• Facebook Ads Intro• Types: Paid & Unpaid• Create Adds• Advertising Options• Tools

Facebook Introduction:-

• What is facebook? • Facebook is an online social networking service.• Feb 2004 by Mark Zuckerberg with his college

roommates and fellow Harvard University students. • Facebook has eased the way to access to different

regions of the world.

Importance of Ads :

• Due to the size of Facebook’s user base, ads can be a powerful and affordable marketing option for your page or website

•With planning and testing you could get your business in front of a huge audience for a few dollars per day

Facebook ad funnel :Reach Large Audience

Reach

the Right Audience

Repeated Visibility

Engagement

$$

Creat AddsWhat can you do with facebook ads?

• Create Facebook Ads – Image, Title and Ad TextA) An Image: • The image can’t be larger than 110 x 80 pixels• The image have a 4:3 (or 16:9) ratio• The image can’t be larger than 5 kilobytesB) It should be with 25 characters you have to explain.C) Text: Need the 90-character piece of text to

explain why a Facebook user should click your ad.

5 steps to a live facebook ad!

Advertising options

Step 1:Advertise

your page or website?

Step 2: Determine Your Objective

• Get people to see and engage with your content• This ad option let’s you:• Choose your page post that you want to promote• Designate the audience that will see the post

Step 3: Create Your Ad

• Choose your page post

• Write copy• Create headline• Choose photo

• Tip: Photos with people usually perform best

Step 4: Choose Your Audience

Audience Selection:• Location

• Country, State, City, Zip• Age• Gender• Interests• Connection to your page• Friends of Connections

Step 5: Choose Your Budget

Budgeting:• Choose an ad campaign• Determine run dates• Decide if you want to

pay for clicks, views or actions

Mukesh Kolhe Software Engineer (TC) smartData Enterprises (I) Ltd.Scaling Expectations

V: 91-712-3223983 www.smartdatainc.com

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