Facebook Pages 101: Your Organization’s Foothold on the Social
WebA Volunteer Leader Webinar Sponsored by CACO
December 1, 2010
Andrew Gossen, Senior Director for Social Media Strategy
Facebook Home Page
Page 2
Facebook Profile Page
Page 3
Facebook Group
Page 4
Facebook Page
Page 5
Facebook Community Page
Page 6
Facebook Community Page
Page 7
Pages• Organizational profile• Public• “fans”/”likes”• Post as page• Status updates → news
feed• Analytics
Groups• Community• Open/closed/secret• “members”• Post as self
– Admins/officers public
• E-mail members• No analytics
Page 8
Facebook Pages Statistics (as of 11/8/10)
• There are over 3 million active Facebook fan pages.• There are over 1.5 million local businesses with Facebook
pages.• More than 20 million people become fans of Facebook fan
pages every single day. • Facebook fan pages have created more than 5.3 billion
fans.• Average user is connected to 80 pages, groups and events.
Page 9
Getting started
www.facebook.com/pages/create.php
Page 10
http://www.facebook.com/pages/create.php
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Building your audience
• Invite friends• E-mail blast• E-mail tag lines• “Follow Friday”• FB badge/box on webpage• Reciprocal “favorite pages” listing• Advertising
Page 49
Page 50
Page 51
Building your audience
• Invite friends• E-mail blast• E-mail tag lines• “Follow Friday”• FB badge/box on webpage• Reciprocal “favorite pages” listing• Advertising
Page 52
Building your audience
• Invite friends• E-mail blast• E-mail tag lines• “Follow Friday”• FB badge/box on webpage• Reciprocal “favorite pages” listing• Advertising
Page 53
Page 54
Building your audience
• Invite friends• E-mail blast• E-mail tag lines• “Follow Friday”• FB badge/box on webpage• Reciprocal “favorite pages” listing• Advertising
Page 55
Page 56
Building your audience
• Invite friends• E-mail blast• E-mail tag lines• “Follow Friday”• FB badge/box on webpage• Reciprocal “favorite pages” listing• Advertising
Page 57
Page 58
Page 59
Page 60
Page Badge Like Badge
Page 61
“Like” box
Page 62
Page 63
Page 64
Building your audience
• Invite friends• E-mail blast• E-mail tag lines• “Follow Friday”• FB badge/box on webpage• Reciprocal “favorite pages” listing• Advertising
Page 65
Page 66
Page 67
Building your audience
• Invite friends• E-mail blast• E-mail tag lines• “Follow Friday”• FB badge/box on webpage• Reciprocal “favorite pages” listing• Advertising
Page 68
Page 69
Page 70
Page 71
Page 72
Maintaining a Facebook page
• Engagement tool, not a broadcasting tool• Content is still king
– Informal, intimate nature of social media– Questions– Invitations to share content or experiences
• Keep it fresh• Watch out for spam• Resist temptation to micromanage content• Experiment and build on successes
Page 73
Analytics
Page 74
Page 75
Page 76
Page 77
Page 78
Questions?
Page 79
Top Related