29 30 311

MONTHLY

BILLION

DAILY MOBILE ONLY

MILLION MILLION

556 296

ACTIVE MOBILE USERS

Facebook made nearly as much on mobile in Q4 2013 as it did from mobile and desktop in Q4 2012.

*Nanigans Data

MOBILE vs. DESKTOP

BY VERTICAL

Itʼs no secret that the worldʼs top brands have embraced

Facebook mobile advertising with mobile generating

more than half of the companyʼs revenue in Q4 2013.

Find out why Facebook mobile is growing so rapidly.

CTR CPM CPC1.56% 5.73 0.37

0.99% 6.86 0.69

0.58% 4.97 0.86

1.60% 4.69 0.29

1.78% 7.62 0.43

0.75% 5.65 0.75

eCommerce

Education

FinancialServices

Games

Lead Gen

Travel

$

MOBILE

CPM

CPC

CTR

www.nanigans.comCreated By: Shaun McGrath and Laurie Cutts

CPC

.33 .63

FB mobile app install ads have deliveredmore than 145 million installs from Apple’sApp Store and the Google Play Store.

Facebook Drives App Installs

CPM

100010005.07 100010004.84

ANDROID vs. IOS

0.30 0.49

5.33 4.86

1.76% 0.98%

MOBILE APP INSTALLSAD TYPE

PAGE POST MOBILE ADS

.40

CPC

1.16%

CTR

.24

CPC

2.65%

CTR

FACEBOOK MOBILE ADVERTISING PERFORMANCE

FACEBOOK MOBILE ADVERTISING PERFORMANCE

To analyze the data in its historical cont-ext, an aggregate data set was built fromover 100 advertisers and partners who have been active on the Nanigans Ad Engine platform during Q3-Q4 2013.

*Nanigans Data

*Nanigans Data

*Nanigans Data

BY VERTICAL

CTR CPM CPC1.56% 5.73 0.37

0.99% 6.86 0.69

0.58% 4.97 0.86

1.60% 4.69 0.29

1.78% 7.62 0.43

0.75% 5.65 0.75

eCommerce

Education

FinancialServices

Games

Lead Gen

Travel

$

MOBILE

CPM

CPC

CTR

www.nanigans.comCreated By: Shaun McGrath and Laurie Cutts

FB mobile app install ads have deliveredmore than 145 million installs from Apple’sApp Store and the Google Play Store.

Facebook Drives App Installs

ANDROID vs. IOS

0.30 0.49

5.33 4.86

1.76% 0.98%

MOBILE APP INSTALLSAD TYPE

PAGE POST MOBILE ADS

.40

CPC

1.16%

CTR

.24

CPC

2.65%

CTR

To analyze the data in its historical cont-ext, an aggregate data set was built fromover 100 advertisers and partners who have been active on the Nanigans Ad Engine platform during Q3-Q4 2013.

*Nanigans Data

*Nanigans Data

*Nanigans Data