SuccesswithFacebook&InstagramBasics
VanessaBakerSocialMediaManagerFastForwardMarke5ng
Agenda:1. Introduc5ons2. TheEdge3. 11TipsforSocialMediaSuccess4. 8MistakestoAvoid5. AllAboutPartners6. Facebook7. Instagram8. SocialMediaROIforBusinessExplained9. Q&A
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Introduction-VanessaBakerIamafriendlyandfocusedlocalresourcefordigitalmarke5ngandadver5sing.SocialMediaManagerforadozensmallbusinesses&acity!• SocialMedia• OnlineDisplayAdManagementincludingBehavioralTarge5ng• WebsiteDevelopmentandMaintenance• EmailMarke5ng• Blogging/ContentDevelopment• PressReleases• Reputa5onManagement• SearchEngineMarke5ng(GoogleAdwords)• SEOSearchEngineOp5miza5on
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FromSocialMediaToday.com
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EricaLaudon,ModernWeddingMom
FromYoutube,Pinterest,toInstagramandFacebook-–socialmediahasdrama5callychangedhowbrides,mothersofthebride,mothersofthegroom,andbridesmaidsexploreanddiscoverideasforweddingplanning…Bridesandmothersofthebrideandgroomareconnec5ngwithcommuni5esofsimilarwomentosharetheirexperiences.
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EricaLaudon,ModernWeddingMom
Itisevermorecri5calforweddingvendorsandbusinessesthatareac5veintheweddingindustrytounderstandthistrendandbecomeengagedincommunica5ngwiththesewomenonpopularsocialnetworksandcommuni5es.hap://socialmediaweek.org/blog/2014/03/social-media-changed-wedding-planning-pressures-intensify-wedding-perfec5on/
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OtherLinks:
• hap://www.socialmediatoday.com/social-business/socialmktgfella/2015-08-18/how-apps-and-social-media-are-ushering-connected-wedding
• hap://mashable.com/2014/07/21/social-media-wedding-survey/#FEAwInHNLmqx
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11TipsforSocialMediaSuccess
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1.BetheLocalExpert
Beyourcity’sexpert.Tailoryourcontenttoyourlocalreadership.Tagandmen5onlocalfollowers,“likers”andfriendstoinvolvetheminthediscussion.Postwhileaaendinglocalevents.Postcommunityeventsandrecognizecommunityleaders.
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LocalExpertExample
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2.Shareuseful&valuableinfo
Buildcredibility&trustbypos5ngusefulinforma5on.Sothatwhenpeoplethinkabouthiringaweddingvendor,they’llconsideryou-becauseyouaretheexpert.
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Exampleofusefulinfo
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2c.OtherIdeasforUsefulInfo:
• Parkinginforma5on• DIYTips• Relaxa5onTips• “Askyourcaterertopackupfoodforyou&yourgroom”
• Ac5vi5es/toysforkidgueststoplaywith• “RSVPs…leavealineforrequestedsongs.”
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3.Whenyoucan’tcreate,curate!
Youaremaybenotabornwriter.ContentCura5onbasicallymeansthat–outofallthecontentyoufindonthesocialweb–youpassonthemostvaluablestufftoyournetwork.Allittakesisanac5ve,curiousmind.Justfindstuffthatyourbuyerwouldbeinterestedin.
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CurationExamples
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CurationExamples
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4.Scheduleitin
ScheduleanhouronMondaytoplanyourcontent.Spend20minutesperdayengagingwithyourcustomersandpartners.YoucanprescheduleyourpostsonFacebooktosave5me.
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5.Don’tspreadyourselftoothin
Chooseoneortwotypesofsocialmediaandconcentrateyour5meandaaen5ononthoseplaQorms.
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6.Don’tbuyyourfriends
Don’tbuyfollowers.Biggerisnotbeaer-asmaller,moreengagedaudienceisthegoal.Wewantbrandambassadors!Howtogrow?Emailmarke5ng,adver5sing,signage,websitelinks,partnership.
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7.Watchthe#Hashtag• Frequently,couplesare
crea5ng#hashtagsfortheirwedding.
• Askyourprospec5vecouplesiftheyplantouseaspecialhashtag
• Includetheirhashtagwhencelebra5ngwiththecouple
• Doublecheckthehashtagtomakesureitisnotnega5ve
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8.Bepositiveandgracious
Showapprecia5onforclientsandtheirfamilies.Praiselocalbusinessleaders.Praisethecommunityyoulivein.Praiseyourvendors(makesuretotagthemsotheycanbeno5fied).
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Positive&GraciousExamples
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9.UsePhotos&Videos
• PhotosandVideosgethigherengagement• Weddingindustryisextremelyvisual-capitalizeonit!
• Pro5p-uploadvideodirectlyintoFacebook&Instagram,beaerop5mizedthanthruYouTubelink
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Images&Videosexamples
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Images&Videosexamples
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Images&Videoexample
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NewFeatureAlert!
• YoucanmakeavideooutofphotosonaFacebookpost.
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10.BehindtheScenes
Theweddingindustryisfascina5ng!ManyrealityTVshowsareabouttheweddingindustry.Show“behindthescenes”inyourposts.
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BehindtheScenesexamples
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BehindtheScenesexamples
• BellaBridalsharedtheirpartnershipwithFromMe2YouPhotographywiththislovelyvideo
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11.Add/checkyourlinks
AddSocialMediaLinkstoyourWebsiteAddSocialMediasharingfunc5onalitytoyourwebsiteMakesureyourlinkswork!FromWWNpage&via
yourwebsite
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11.TellyourconsumerswhatyouwantthemtodoBeveryspecific.HappilyEverAperPhotographyaskedpeopleto:a. TagThemselvesb. Sharetheirimagesc. Likeherpaged. Referherbusiness
Allinonepost.
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8MistakesWeddingVendorsShouldAvoid
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1.Comingoffasimpersonalorarrogant
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2.PublishingInappropriateUpdates&Photos
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3.PromotingyourBusinesstooOvertlyorOften
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Moretoavoid…
4. EmbellishingBusinessInfo5. Givingsocialmediaaccesstothewrong
people6. Pos5ngonlypersonalupdates7. Publishingtoofrequently8. Notpos5ngenoughoriginalcontent9. Usingyourpersonalprofiletosellstuff
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AllAboutPartners
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PartnershipPaysOff!
• Groups-WWN,LinkedInGroups,Chamber,NetworkingGroups
• Par5cipateinonlinediscussionswithyourlocalchamberorWWN.
• Doyoureferbusinessordoyougetreferralsfromothervendors?Followtheirbizpages&resharetheirinfo!
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ExampleofPartnership
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Let’sTakeaCloserLook
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1BillionUsersWorldwide71%ofonlineadultsuseFacebook77%ofallwomenuseFacebookFacebookiswherepeoplegotoconnectwithfriends&familyonline.Mostweddingvendorswanttoconnectwithfriendsandfamilyofclients.Itprovidestrustandwordofmouthmarke5ng.
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SetUpaFacebookPage
Don’tuseyourpersonalFacebookaccountforyourweddingproducts&services.Why?Itlacksprofessionalism,andyoumissoutonalotofessen5albusinessfeatures(suchasinsights),andit’sworththeeffort.Wesuggestusingyourpersonalprofiletoreshareyourbizinfosparingly-forreallybigstuff.
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HowtoSetupaFacebookPage
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HowtoScheduleaFacebookPost
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Instagram• IsbiggerthanTwiaer!• 300millionmonthlyvisitors• 70Millionphotosperday• InstagramhasovertakenFacebookandTwiaeras
thenetworkwiththelargestpopula5onofyoungerusers.• Here’sthebreakdownofthepercentageofonlineadults
whouseInstagrambyage:53%of18–29yearoldsuseInstagram.25%of30–49yearoldsuseInstagram.11%of50–64yearoldsuseInstagram.6%ofpeople65+useInstagram.
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InstagramTips
• InstagramisownedbyFacebook(theypaid1BillionDollarsin2012)
• ImagesfromInstagramlinkedtoFacebookshowuplonger.
• Onlysquareimages-okaytousehigherquality.Minimum900X900pixels.
• Usebeau5fulimagesoflis5ngs,orinteres5ng&uniqueimages.
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InstagramTips
• Photomap-youcangeolocateyourphotos-greatforlinkingyourbrandtoyourcommunity.
• Youcanpost3-15secondsofvideo
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Exampleofvideohaps://www.instagram.com/p/BEa5zmgyvkE/?tagged=weddingdress
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SocialMediaROIforBusiness
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SocialMediaROIforBusinessExplainedROIorReturnonInvestmentisproofthatourmarke5ngeffortsareworking.5StepstoMeasuringROI1. SetSocialMediaGoals2. DeterminetheRightPlaQorms3. TrackCampaigns4. ReportFindings5. ReviewResults
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1.SetSocialMediaGoals
“WhatDoesSuccessLookLike?”a)CustomerAcquisi5onb)LeadGenera)onc)Clickstowebsited)CustomerServicee)Boos5ngPublicRela5onsf)SocialMediaforSearchEngineOp5miza5on
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2.DetermineTheRightPlatforms
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Someexamplesare:FacebookInstagramYouTubePinterestTumblrTwiaerLinkedinWeddingSpecificSites
3.TrackCampaigns
Trackthe5mespent,costofadsandtheac5vi5esandcampaignsyoulaunch.
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3.TrackCampaignsCont’d
6FreeToolsforMeasuringROIandSocialMediaSuccess1. Hootsuite2. SocialMen5on3. Klout4. FacebookInsights5. TwiaerAnaly5cs6. GoogleAnaly5cs
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4.ReportFindings
• Determineawaytoreportyourresults-eventoyourself!
• Comeupwitha5meframethatmakessense,weekly,monthly,quarterly,yearly-oralloftheabove!
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5.ReviewResults&ResetGoals
• Onceyouhaveyourstatsinfrontofyou,youcancalculateyourROIandreviewtheresultsofyourmarke5ngtoseewhatworkedanddidn’t.
• Ifyoudidpaidadver5sing,thatisimportantbecauseitrelatestoaspecificcost.
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NextSession4/27
• ADeepDiveintoFacebookAdver5sing!– PromoteyourPage– Sendpeopletoyourwebsite– Getinstalls/moreengagementofyourapp– Reachpeoplenearyourbusiness– Raiseaaendanceatyourevent– Getpeopletoclaimyouroffer– Getvideoviews– ***Collectleadsforyourbusiness***
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NextSession4/27
• Digdeeperinto#hashtags• AboutFacebookReviews• VerifyingyourFacebookpage• Andmore!
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Thankyou!
Thankyousomuch!Anyques5ons?Linktothispresenta5on:hap://www.flyingvmarke5ng.com/blog/Pleasefilloutoursurveyforwhattodonext!
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