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FA Cup Final - 30 May 2009
Wembley Stadium
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New Wembley - Facts
90,000 seats - largest football stadium in the world
The London Eye could fit between the top of the arch and the
pitch
The rows of seating, if placed end to end, would stretch 54
kilometres
With a diameter of 7.4 metres the arch is wide enough for a
Channel Tunnel train to run through
The new Wembley encloses 4,000,000 m3 (cubic metres)inside its walls and under its roof. This is the equivalent of
25,000 double decker buses or 7 billion pints of milk
There is more leg room in every seat in the new Wembley
Stadium than there was in the Royal Box of the old stadium
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The Options
Greater London Coverage
- Panels to help build anticipation of the final in the two weeks before the match andpremium panels on key arterial roads en route to the stadium
- Digital transport formats can be used on the day to target fans using key transport
hubs
Roadside Proximity to Wembley
- Panels in local proximity to the station to target fans travelling to the matchallowing the brand to be emerged into the emotion of the final
Station Sponsorship at Wembley Stations
- Longer term options to have a presence across all the cup finals that are being
played at the stadium over a six week period
Promotional Options at Wembley
- A number of experiential options that allow brands to engage with fans on the
match day
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Greater London Coverage
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Live Match Updates
1 x 7.5s ad every 60s
1 slot across 30 LEDs for 1
day @ 10,000 Opportunity to only advertise
on the match day
Use multiple creative to
build anticipation for the
games and deliver
congratulatory message ormatch scores (instantly
updated)
All adults 3m impacts per
day
Greater London Options
Digital Roadside Panels
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Greater London Coverage
Large Format Roadside
There are a number of Premium options situated on key arterial routes in North
London that will target both traffic coming in from both the North and greater London:
Mega 6 North London Tower Westbound NW2 7AH
53-02 Clear Channel @ 12,500 per two weeks
Super 96 Western Ave W30PH
2583-01 Clear Channel @ 25,000 for 2 weeks
B96 M1 Southbound NW72QR
0003-01 JCDecaux @ 12,000 per 2 weeks
B96 - A40 P&S Motors 600/610 Western Ave W3 0TE
5007/01 Outdoor Plus @ 15,000 per 2 weeks Digital Portrait M4 Torch W45QL
0086 JCDecaux @ 25,000 per two weeks
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Greater London
Large Format Roadside Options
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1 x 20 ad every 6 mins
10 x Screens (9 stations)
for 1 day @ 12,500
Opportunity to only advertise on thematch day
Target supporters travelling across
London on the rail network
Use multiple creative to build
anticipation for the games and
deliver congratulatory message ormatch scores
Potential Footfall:1,500,00
Greater London Options
Digital Transport - Transvision
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1 x 5 ad every 25
53 x Screens (9 stations)
for 1 day @ 7,950
Opportunity to only advertise on thematch day
Target supporters travelling across
London on the rail network
Use multiple creative to build
anticipation for the games and
deliver congratulatory message ormatch scores
Potential Footfall:1,500,00
Greater London Options
Digital Transport Digital 6s
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Wembley Proximity Options
Roadside
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Around the stadium
Roadside 6s - Targeting drinking areasaround the stadium
58 x panels
15,780 gross media per 2 weeks
Average contacts 73,000 per site per
week
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Around the stadium
20 x Phone sites 2,400 gross per 2 weeks
Targeting high pedestrian footfall areas
around the main drinking areas and
transport routes around the stadium
Good value option for clients with
smaller budgets
Potential to create stand out with a
special build - POA
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Media Display Van
Advan with a digital screen
- 1,200 gross per van per day- 8 hours per day, can drive around city
with screen running ad and also park up
screen comes through the roof
- Sound can be used
- 2006 6 Nations Ubisoft hooked up an
Xbox game to the screens so supporters
were playing the game on screen whilstqueuing to get in to the stadium
- Do not get permission to park so can get
moved on
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6s Adbike
- 490 gross per bike per day
- Adbikes can ride around stadium andalso park in key areas
- They have the facility to hand out any
flyers that advertiser wishes to provide.
- As its a bike they can attempt to get into
pedestrian areas
- Riders do not seek permission to park or
gain entry into locations so can be asked
to move on
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Station Sponsorship
Wembley Park and Wembley Station
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Includes EVERY 2009 summer FA Final at Wembley (8 games +1 tbc.)
In-charge: 17thApril 2009 (6 weeks all FA Finals)
Estimated audience of over 700,000.
ALL sites at Wembley Park
ALL sites at Wembley Stadium 172,922 media gross
Production & installation: 58,470+VAT (1 design per format)
Minimum spend at Wembley Park = 172,922 media gross
Copy deadline for all sites: 20th March 2009
FA Finals April / May 2009 Sponsorship
Please note: This package can not be split up during the FA finals
One additional game is scheduled to run during this period tbc.
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FA Cup semi-final One 18thApril 2009
FA Cup semi-final Two 19thApril 2009
The FA Carlsberg Trophy Final 9th May 2009
The FA Carlsberg Vase Final 10th May 2009
Provisional event 17th May 2009 (tbc)
Coca Cola League Two Play-Off Final 23rd May 2009
Coca Cola League One Play-Off Final 24th May 2009
Coca Cola Championship Play-Off Final 25th May 2009
FA Cup final 30th May 2009
Wembley Sponsorship across the April / May 2009
The Games
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Wembley Park Station Sponsorship
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22m Over Exit Landmark
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22m Over Exit Landmark
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33m Ticket Hall Site
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Ticket Gateways (incl. paddles)
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2 x Stairwell Landmarks
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8 x Vinyl Bespoke Impact Sites
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8 x Vinyl Bespoke Impact Sites
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8 x Vinyl Bespoke Impact Sites
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8 x Vinyl Bespoke Impact Sites
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48 x LEPs
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7 x 16 Sheets
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6 x 12 Sheets; 23 x 4 Sheets
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3 x 6 Sheets
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Wembley Stadium Station Sponsorship
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5 x 4 Sheets
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Illuminated: 3x 48 Sheets; 4x 6 sheets
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18 x Double-sided Lamp Post Banners
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2 x Railing Banners
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4 x Pillar Wraps
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4 x Platform Banners
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4 x (sets of) Stairwell Banners
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Things to remember
All bookings are subject to full approval by London Underground / ChilternRailways in terms of artwork and concept
Media rates are gross
This opportunity is not affiliated with Wembley stadium in any way this isstrictly an opportunity within the London Underground / Chiltern Railwaysproperty
The package can not be split up during the FA finals
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Promotional Opportunities
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Promotional Opportunities at Wembley Park Station
The T&Cs
Health & Safety is of utmost importance at Wembley Park station, please
beware that depending on which 2 teams are involved, the weather
conditions, overcrowding, and any potential aggression, experiential activity
may be made to stop or finish before the match has ended. This will be
outlined in the approval that we get from LUL, but decisions can be made
on location on the day by British Transport Police.
There is a lot of red tape and it is better to give your client all potential
pitfalls in advance.
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Bus parked outside Wembley Park LU Station,
distributing branded water to fans. Even if only
using the bus to distribute water or flyers from,
the impact and relevance will generate
additional awareness. Opportunity to generate
a text / e-mail response mechanism to win a
prize from the flyers / water label which willenable data capture
Timing: 7am 7pm
Media: 3,795
Prod Cost: 18,900 net for 70,000 bottles
(bus to be supplied by client) Staff Cost: 1,410 net inc:
- 1 event manager, 3 brand ambassadors, 1
security guard + uniforms and logistics
Promotional Opportunities Wembley Park
Branded Bus
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"Sing it to win it" - style singing pods for the fansto come and out sing each other, superimposedon to a grandstand background. So West Hamfans can belt out "I'm forever blowing bubbles"against some Scouse fans singing "We willnever walk alone". The noisiest, brashest,loudest fans could win a relevant prize
Timing: 7am 7pm
Media: 3,795
Prod Cost: 17,950 net inc:- 1 x branded open side marquee, 2 x 42"
LCDs, 1 x Games console, 1 x brandedstorage unit + 60,000 leaflets
Staff Cost: 2,305 net inc:- 1 event manager, 6 brand ambassadors, 1
security guard + uniforms and logistics
Promotional Opportunities Wembley Park
Sing Off Pods
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"Penalty Shootout" - a virtual football simulator
installed so that people can come and try to
beat virtual goalies with a view to winning. A
prize. Alternatively, we could offer a bouncy
castle style stand with a tethered ball and
bouncy castle style goal posts for a penalty
shootout
Timing: 7am 7pm
Media: 3,795
Prod Cost: 13,400 net inc:
- large inflatable blow up goal and ball, 2 x
branded pop-ups + 60,000 leaflets
Staff Cost: 2,305 net inc:
- 1 event manager, 6 brand ambassadors, 1
security guard + uniforms and logistics
Promotional Opportunities Wembley Park
Penalty Shootout
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Utilise the exhibition space to engage with the
audience and have them compete against each
other to win a prize by doing a succession of
football tricks like keepy uppys etc
Timing: 7am 7pm
Media: 3,795
Prod Cost: 15,500 net inc:
- large branded pop up stand + 60,000
leaflets
Staff Cost: 3,305 net inc:
- 1 event manager, 3 brand ambassadors, 1security guard + uniforms and logistics plus
one pro football trickster
Promotional Opportunities Wembley Park
Football Tricks Zone
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Thank You
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