At Eyeview,
We Help Brands Tell Better Video Stories
Brands
Pre-rollIn-banner Viral Mobile
ConnectedTV
Brands
19
DealersOver 50Markets
Customer Use Case
Messages for different demos5
Eyeview TechnologyHundreds of videos
The Mazda Story
Sports Enthusiastic in San FranciscoMother in St. LouisThe One TV Ad
Mother in St. LouisSports Enthusiastic in San FranciscoThe One TV Ad
The Mazda Story
30% lift in sales
37% lift in purchase intent
73%lift in brand loyalty
100%lift in brand favorability
UPPER FUNNEL Brand
MID FUNNELEngagement &
Consideration
LOWER FUNNELPurchase & Intent
Personalization Works
Personalize, qualified audience data
1st Party Data3rd Party Vendors
Behaviour TargetedLocation
Time of dayContextualRetargeted
Personalized, quality creative Videos, Images, text, audio, music, link
Brand’s Information – Products, Promotions, Coupons and website
Eyeview Feeds Technology – Weather, Tickets, Fuel Prices
Social Feeds – Twits, Wall Post, Facebook
Data
What’s Next In Video Creative?
Behaviorally Targeted Creative
Personalize Branded Video Experience on Facebook
TV Production is starting to Include Digital
Digital Creative Shops Are Starting to Get Engaged
It’s about the Video Creative
Don’t just reuse the ‘One TV ad’
The Brands are on board
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