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Expression of Interest (EOI)
For
Engagement of Agencies
for Multimedia Campaign on
Government’s schemes,
programmes, initiatives etc.
for Bureau of Outreach and
Communication (BOC)
EoI: 22201/DCID/Creative Prodn/1819
Bureau of Outreach and Communication,
Ministry of Information and Broadcasting
Government of India
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1. Introduction: Government of India has launched various schemes for the welfare of the
public like Jan Dhan Yojana, Mudra, Beti Bachao Beti Padhao, Swachh Bharat, Pradhan
Mantri Fasal Bima Yojana, Pradhan Mantri Suraksha Bima Yojana, Atal Pension Yojana,
Sukanya Samriddhi Yojana, Digital India, Skill India, Make in India, Digital Payment
Promotion, Ayushman Bharat, Ujjala, Ujwala and other schemes. Apart from this, Govt.
is also taking up various measures for improving the delivery mechanisms in each sector.
This needs to be moulded into proper multi-media messages so that all such
achievements and transformations can be communicated effectively. The aim of the
campaign is to create awareness about the schemes launched, welfare and progressive
measures taken by the Government in transforming the Nation, and also to elicit the
common citizen to become active participants in this process. BOC invites EoI for
“Engagement of agencies for Multimedia Campaign on Government’s schemes” to
produce the multimedia creatives.
2. Objective: The agencies engaged by BOC will be required to produce multimedia
creatives as per requirement of the campaigns.
3. Period of engagement: The agency shall be engaged for the above mentioned work till
31st March, 2019.
4. Venue and deadline for submission of application:
Deputy Director,
Room no 289, 2nd Floor,
BOC, Soochna Bhawan, Lodhi Road,
CGO Complex, New Delhi-110003.
Phone no: 011-24369553
The last date of submission of application will be 07.12.2018 (03.00 PM).
5. Scope of Work:
The activities required to be carried out by agencies would include production of creative
content suitable for the following media:
• Development of logo & tagline
• TVCs
• Print creatives along with adaptation for websites/ social media
• Radio creatives
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• Theme Song- Video & Audio
• Nukkad Natak- Execution in identified locations; training of resource personnel of
Bureau of Outreach & Communication
• Engaging various on-field staff. Viz. Asha Workers, Preraks, volunteers etc-
development of branding & publicity material
• Creative for Hoardings, standees, Exhibition panels, display boards etc of different
sizes
• Mobile vans- GPS enabled multi-media vans (interactive) for remote areas
• Flashmobs, music concerts (folk/ classical/ rock)
• Photography – Building a photo bank for use in government creatives for BOC
• Booklets, Brochures, Flyers, Books, Coffee Table Book, e-books
The main tasks of the selected agency would be as follows:
i) The Agency would be required to develop themes slogan, logo, multi-media
messages recommended to be incorporated in mass media creatives
ii) Agencies will submit the scripts/story board/ draft design of the creatives for approval
by BOC.
iii) The Agency will be required to produce creatives in Hindi/English with their
language rendition in Tamil, Telugu, Kannada, Malayalam, Marathi, Punjabi, Urdu,
Odiya, Assamese, Gujarati, Bengali. The proof reading & final vetting of the
language renditions would be the sole responsibility of the Agency.
iv) The Agency will be required to deliver the creatives at short notice and delivery schedule
fixed by BOC would be final.
The release of all advertisements to all the media and production of posters, leaflets etc. will
be through BOC only.
Target Audience: The target audience will be the common citizens of India of all age groups, covering
rural as well as urban people living all over the country, in order to create awareness about the
Government’s welfare programmes, schemes, initiatives ensuring active participation in the process.
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Detailed list of probable deliverables
Sl. No Media Deliverables Remarks
Electronic & Print Media
(a) TV TVCs of 60 Sec.(Masters)
Shot in HD film format. Delivered in Hard Drive for distribution to channels
Edits of 30, 20 & 15 sec duration.
Language Adaptation of 60 Sec TVC
TVC of up to 40 Sec (Master)
Language Adaptation of TVC of up to 40 Sec
Theme song – Video (61 – 240 Sec duration) – master
Language Adapation of Theme song (61 – 240 Sec duration)
Edits of 30-45 Sec duration of theme song
Documentary Film - 5 min to 15 Min duration
Language Adaptation of Documentary Film - 5 min to 15 Min duration
(b) Radio Jingle/spot of 31-60 Sec duration-master
Jingle/spot of 61-240 Sec duration-master
Jingle/spot of up to 30 Sec duration-master
Edits of 15 & 20 Sec duration
Language Adaptation of jingles
(c) Internet Info Graphics (300 x 250 & 728 x 90 pixel size)- English/Hindi
Language rendition of Infographics
Animated Gifs
Quickies/Viral Videos of upto 180 sec duration
Language rendition of Quickies/ Viral Videos
Mobile Games (development & hosting on Android & I-OS)
(d) Print
Full Page Jacket in Colour No additional cost would be paid for resizing of master creative
Half Page Print Advt. in colour
Up to Quarter Page Advt. in colour
Translation of print creatives
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(e) Outdoor
Hoardings/ Bus Queue Shelter Panel / Standee
No additional cost would be paid for resizing of creatives Translation cost- per language per
creative cost
Train Wrap
Bus wrap
In-plane Branding
In-train branding
(f) Exhibition/Events Concept and Design of Stall Upto 36 Sq. Metres
Concept and Design of Theme Pavilion upto 100 Sq. Metres
Concept and Design of Theme Pavilion upto 200 Sq. Meters
Concept and Design of Theme Pavilion upto 400 Sq. Meters
Concept and Design of Mobile Exhibition
Fabrication of Stall o Domestic (Across India) Rate
per/Square feet o International (Across various
countries) Rate per/Square feet
Fabrication of Pavilion o Domestic (Across India) Rate
per/Square feet o International (Across various
countries) Rate per/Square feet
Production of Mobile Exhibition
Designing and production of Animated Digital Backdrop for Events – 20 – 30 secs duration
(g) NukkadNatak Concept and Script with pilot reference video of upto 12mins duration
Execution in identified locations – 30
minute duration (4 - 8 performers)
Tata Sumo/Bolero on hire with fuel
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Complete vinyl branding
Audio equipment with microphone for
announcements
Power supply
MC to engage in local language
Script Translation &NukkadArtist to perform
act
Props as per script
Driver & Cleaner with DA
Manpower Uniform
Daily reporting and Geo tagged pictures through android based mobile application
(h) Branding & Publicity materials
Branding & development of publicity material for engaging on filed staffs viz. Asha Workers, Preraks, volunteers etc.
o Saree
o Water bottle
o Bag
o file cover/folder
o pad
o T-Shirt
o Coffee mug
o Cap
o Umbrella
o Customised Pen Drive
o Keychain
o Fridge Magnet
o Other Generic Items
(i) Music Concerts Organising Flash-mobs across cities including arrangement of performers and composing of song/skit/jingle
Payment will be subject to satisfactory execution report by ROBs & FOBs of M/o I&B and any other officers designated by them.
Folk / Classical / Rock Music concerts including arrangement of the event, artists / performers
(j) Photography
Photographs – up to 100 Photos – per Photograph cost
For building a photo bank
for use in government
creatives for BOC. All
Photographs have to be
Photographs – 101 to 500 Photos – per Photograph cost
Photographs – 501 to 1000 Photos – per
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Photograph cost Royalty free with no
restriction on usage.
Minimum size of
Photograph should be 24
Megapixels
Photographs – More than 1000 Photos – per Photograph cost
(k) Print Materials Booklets (50 pages)
Translation and Language rendition of
booklet( 50 pages) ( per language cost)
Brochures- per page cost
Translation and Language rendition of
brochure ( per language per page cost)
Flyers – 3 Fold
Translation and Language rendition of
flyers- 3 fold ( per language)
Books (50-250 pages)
Translation and Language rendition of
books ( 50-250 page) ( per language)
Coffee-table Book (50-200 pages)
Translation and Language rendition of
Coffee Table Book( 50-250 page) ( per
language)
e-books
Outdoor Outreach activities (per month)
(l) Canter Activity without LED
Tata ace with on Hire
L Shaped Branding, Skirting and wind cutter
branding
Audio Equipment with microphone to cater
minimum 150 pax
42" LCD TV
Power supply
MC to engage in local language
Manpower to engage and disseminate
information/ handouts with DA
Driver & Cleaner with DA
Support Vehicle to transport Manpower
Payment will be subject to satisfactory execution report by ROBs & FOBs of M/o I&B and any other officers designated by them.
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Fuel for both vehicles 50 Kms each
Manpower Uniform (T-shirt)
Daily reporting and Geo tagged pictures
through android based mobile application
(m) Canter Activity with LED
17 ft Tata Eicher 709 on hire
Closed branding with 12X8 ft LED screen for
Content showcase
Audio Equipment with microphone to cater
minimum 300 pax
Power supply
MC to engage in local language
Manpower to engage and disseminate
information/ handouts with DA
Driver & Cleaner with DA
Support Vehicle to transport Manpower
Fuel for both vehicles 50 Kms each
Manpower Uniform (T-shirt)
Daily reporting and Geo tagged pictures
through android based mobile application
Payment will be subject to satisfactory execution report by ROBs & FOBs of M/o I&B and any other officers designated by them.
(n) Bike Activity Bike with fuel on hire
Vinyl sticker graphics branding
Customised bag to carry audio equipment
with microphone to cater minimum 25
people
Power supply
DL holder manpower to engage and
disseminate information/ handout with DA
Manpower Uniform (T-shirt)
Daily reporting and Geo tagged pictures
Payment will be subject to satisfactory execution report by ROBs & FOBs of M/o I&B and any other officers designated by them.
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through android based mobile application
(o) Auto Rickshaw announcements
Auto Rickshaw with fuel on hire
Back panel branding
Audio equipment with microphone for
announcements
Power supply
MC to engage in local language
Driver with DA
Manpower Uniform (T-shirt)
Daily reporting and Geo tagged pictures
through android based mobile application
Payment will be subject to satisfactory execution report by ROBs & FOBs of M/o I&B and any other officers designated by them.
(p) Tata Sumo/Bolero Activity
Tata Sumo/Bolero on hire with fuel 50 Kms
Complete vinyl branding
Audio equipment with microphone for
announcements
Power supply
MC to engage in local language
Manpower to enage and disseminate
information/ handouts with DA
Driver & Cleaner with DA
Manpower Uniform (T-shirt)
Daily reporting and Geo tagged pictures
through android based mobile application
Payment will be subject to satisfactory execution report by ROBs & FOBs of M/o I&B and any other officers designated by them.
(q) Door to Door Activity
6-7 Seater vehicle with fuel on hire
Complete vinyl branding of the vehicle
Audio equipment with microphone for
announcements
Payment will be subject to satisfactory execution report by ROBs & FOBs of M/o I&B and any other officers designated by them.
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Power supply
MC to engage in local language
Manpower to enage and disseminate
information/ handouts door to door with DA
Digital Tablets to showcase content
Power banks
Driver & Cleaner with DA
Manpower Uniform (T-shirt)
Daily reporting and Geo tagged pictures
through android based mobile application
(r) Kiosk Engagement
Branded 6*6*7 kiosk
1 Table and 2 Chairs
Audio equipment with microphone for
announcements
Power supply
MC to engage in local language
Manpower to enage and disseminate
information/ handouts with DA
Support vehicle with fuel to transport
Manpower and Equipment (With Driver DA)
Manpower Uniform (T-shirt)
Daily reporting and Geo tagged pictures
through android based mobile application
Payment will be subject to satisfactory execution report by ROBs & FOBs of M/o I&B and any other officers designated by them.
(s) School Contact Programme
Tata Sumo with fuel
Vinyl sticker graphics branding
Customised bag to carry audio equipment
with microphone to cater minimum 25
people
Payment will be subject to satisfactory execution report by ROBs & FOBs of M/o I&B and any other officers designated by them.
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Power supply
42" LCD TV
Digital Tablet to showcase content
Emcee cum communicator
Manpower to engage and disseminate
information/ handouts door to door with DA
Manpower Uniform (T-shirt)
Daily reporting and Geo tagged pictures
through android based mobile application
(t) Mobile Theatre 17 ft Tata Eicher 709 on hire
Closed branding with 12X8 ft LED screen for
Content showcase
Closed Black Tent Equipments to create
Theater to cater 120-150 PAX
Audio Equipment with microphone to cater
minimum 300 pax
Power supply
MC to engage in local language
Manpower to engage and disseminate
information/ handouts with DA
Driver & Cleaner with DA
Support Vehicle to transport Manpower
Manpower Uniform
Daily reporting and Geo tagged pictures
through android based mobile application
Payment will be subject to satisfactory execution report by ROBs & FOBs of M/o I&B and any other officers designated by them.
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6. Instruction to Applicants: The Expression of Interest is to be submitted in the manner
prescribed below and all information along with necessary documentary evidence must
be submitted in hard copy as well as in soft copy.
7. Format in which expression of interest has to be submitted:
The EoI Response must contain the following documents to satisfy the pre-qualification criteria
S.
No.
Pre Qualification Criteria Documents required in support of
claim
1 The applicant shall be a firm/ company/
partnership/ proprietorship firm/organizations
registered under relevant statutes in India
Copy of certificate of incorporation or
relevant documents if any
2. Agencies should have minimum annual
turnover of Rs. 50 Cr in last 3 Financial years
Audited balance sheet
3. The bidders must have experience of executing
atleast 5 Multi Media campaign Creative jobs
each not less than Rs 50 lakh in social sector
advertising in the last 5 years.
Work Order and relevant documents
about payment. A brief profile of
important campaigns undertaken with
documentary proofs must also be
submitted
4. All India/ Regional presence atleast in 4 states Proof in the form of rent agreement,
electricity bill or other relevant
documents.
5 The bidders must have office in New Delhi/NCR Relevant documents as proof
6. The firm should not have been blacklisted by
Central Government/State Government/PSU
Affidavit from the
proprietor/partners/Board of Directors
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Note: The agency should also provide complete contact details such as name and
address of the agency, name of the authorized signatory, mobile number, landline
number, email id on the letter head.
The documents must be submitted in sealed envelope. EoI No, Name of Agency, contact
details must be superscribed
8. Evaluation Criteria and Method of Evaluation: Agencies fulfilling all the eligibility
criteria as above will be shortlisted for RFP stage. RFP will be circulated with them for
which BOC may initially call a pre bid meeting with the shortlisted agencies. RFP will be
following a two bid system.
9. Condition under which EOI is issued: The EOI is not an offer and is issued with no
commitment. BOC reserves the right to withdraw EOI and or vary any part thereof at any
stage. BOC further reserves the right to disqualify any bidder, should it be necessary at
any stage.
10. Opening of EoI:
12.00 noon 10th December, 2018
11. RFP will be circulated among the shortlisted agencies and once intimated, shortlisted
agencies are supposed to submit their RFP and technical presentation in short time.
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