Heroku – 5 Use CasesThe answer to Life, the Universe and everything !!

Vincent Spehner, Tquila, Heroku Practice Manager@vzmind and @herokusalesforceplaybook

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IntroductionLast year at Dreamforce to discuss with speakers talking about Heroku and to meet early adopters of the Platform.

▪ Released the first version of Heroku Salesforce Playbook on Xmas 2012

• Heroku history• Introduction to Heroku Toolbelt• Java and Ruby tutorial to get started

▪ Next release available soon (Xmas 2013)• Presenting 15 detailed use cases• Introduction to the different Salesforce APIs

IntroductionToday the objective is to run a half marathon of 21 minutes.

▪ 5 use cases▪ 4 minutes 12 seconds per lap▪ A systematic approach

• Description of the issue to be solved• Architecture overview• Recommended addons, comments and tips

And get half of the answer to Life, the Universe and everything !!!

“For a moment, nothing happened. Then, after a second or so, nothing continued to happen.”

Douglas Adams

A little guidance to get startedHeroku usages in Salesforce context through 3 generic patterns:

▪ Data externalization• For any reason, Salesforce is not the perfect storage for you data• You have too much transactions, unstructured data, incredible volumes

▪ Raw computation externalization• Apex complexity too high, Governor limits hit whatever you do to avoid that• Heavy processes,

▪ UI freedom and end-user app design• VisualForce, Force.com Site or Site.com doesn’t solve perfectly your • Leverage modern web and mobile frameworks

1 - Customer multi-channel appIssue to Solve:

▪ Interact with customer using any channel (SMS, Voice server, Mail, Twitter, Instagram)

Description:▪ Automate interactions with a maximum of flexibility▪ Retrieve lead information/cases and more transparently

1 - Customer multi-channel app POC: 3-5 days

1 - Customer multi-channel appFavorite Addons and API

▪ Mandrill: inbound and outbound email, delivery status, blacklisting monitoring.

▪ Twilio: SMS, VoIP, IVR▪ Twitter: automate tweet replies, analyze leads and case request

Comments and Tips:▪ Success condition for communication services is having a good API

• Creating a simple Twilio app should not take more than a day !!

2 - Cloud Service MashupIssue to Solve:

▪ Enforce communication between various independent services• Salesforce API, Shopping.com, Google Analytics, D&B credit check

Description:▪ Act either as an end-point for Salesforce or external services

• Gather data and requests from multiple actors• Ensure process orchestration• Act as a middleware converting Data between services

2 - Cloud Service Mashup POC: 3-5 days

2 - Cloud Service MashupFavorite Addons

▪ Runscope: • awesome traffic inspector • send Apigee console to MiddleAge ☺

▪ IronMQ: • Message queuing that scale

Comments and Tips:▪ Heroku default available languages got libraries for most available API

• Salesforce, OpenAmplify, Google Analytics, shopping.com

3 - Company PortalIssue to Solve:

▪ Publish, in total freedom, data and business logic stored and defined in Salesforce

Description:▪ Implement quickly all modern techno trends▪ Use any Open Source CMS from the market and plug it into your ORG▪ Give your tech team full control on your website

3 - Company portal POC: 15-20 days

3 - Company portalFavorite Addons and API

▪ DocRaptor: generate XLS or PDF based on your Salesforce data▪ Salesforce REST API

Comments and Tips:▪ Almost all CMS got a Salesforce connector▪ Heroku Connect revolutionizes App dev

4 - Big DataIssue to Solve:

▪ Find a convenient and affordable storage system to implement Big Data corporate strategy

Description:▪ Build your Datawarehouse▪ Store all data you can gather from (customers, logs, legacy system,

transactions, competitors, connected devices, social network …)▪ Use State-of-the-Art technology to query hundreds of GB of Data

4 - Big Data POC: 5-15 days

4 - Big DataFavorite Addons and API

▪ Treasure Data: effective and easy to implement Hadoop Cluster

Comments and Tips:▪ Data is Petrol of XXI century !!!▪ Start indexing Data now

5 - Social Platform extensionIssue to Solve:

▪ Create Facebook App to know better your Fan base

Description:▪ Facebook privacy policy is restrictive▪ Heroku is a perfect Facebook Apps hosting platform▪ Simple dedicated apps help you to know who are your customers

5 - Social Platform extension POC: 5-7 days

5 - Social Platform extensionFavorite Addons

▪ MongoLab for Facebook unstructured Data local storage

Comments and Tips:▪ Unstructured data match the Facebook Graph API▪ You can use unstructured Data to make sure all potential available

Data are stored … and may be use them later

Bonus – Heroku1

Conclusion

▪ Be creative, PoC are not expensive

▪ Use the right technology/language/datastore for the right challenge

▪ Download the playbook: http://herokusalesforceplaybook.com

▪ Share your ideas with Book authors

All about Tquila

Tquila is the main European Salesforce Partner, specialized on Salesforce implementation, Mobile and Social applications. Only European Heroku Platinum Partner

▪ 102 customers

▪ 304 projects

▪ 250 employees

▪ 204 certifications

Vincent SpehnerHeroku Practice Manager,

@vzmind and @herokusalesforceplaybook

http://herokusalesforceplaybook.com

“How many roads must a man walk down?”