EXAMPLES OF MARKET SEGMENTATION
Examples of market segmentation
Ladies shoes
Men's shoes
Children's shoes
Gender segmentation
trousers for men Skirt for women
Food
Psychographic segmentation
Low priceMedium price
High price
ASDA SUPERMARKETGeorge Clothing and Shoes- Demographic
segmentation---- Genda
Men
Women
Children
Asda supermarketFood- Demographic/psychographic segmentation
Organic Food
Inorganic Food
African Food
Caribbean Food
Asian Food
European Food
American Food
Animal food
Fragrance – Demographic segmentation -- Gender
Fragrance for men Fragrance for women
WatchFemale watch Male watch
BeveragesAlcoholic
Beverages
Non Alcoholic Beverages
Brand segmentation-mobile phoneSamsung Sony
EricksonNokia LG Vodafone Panasonic Motorola Fujitsu Compaq Toshiba
FilmsWar films
Love films
Family films
Laptop Toshiba Sony Compaq Dell Pentium
Coca-colaDiet coke Coca-
cola
Women's handbagMen's bag
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