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Sustainable electric mobility
and logistics impact in
regional innovation and
growth
Beja Case Study
September 2012
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PART I - SUMMARY 4
Scope 4
Approach 6
Objectives 7
Results 8
PART II - Questionnaire 10
What is the focus? 10
What are the objectives of the plan? 11
What are the main actions planned? 11
Funds to be used or sought for delivery 12Current status 12
PART III - INTEGRATION 14
Integration with sustainable energy action plan 14
Baseline Emissions Inventory 14
Measures 18
Integration with BejaGlobal 20
Integration with Air Quality Management 21
Integration with EcoXXI commitments 23
Infrastructures 23
PART IV THE STRATEGY 30
Model 30
Scope 30
Platform 31
Analysis 31
Innovation Dynamic Factors 32
Reference Regions 33
Key innovation measures analysis 34
Measure1 - Employment in Science 35
Measure2 - Promoting Lifelong Learning 35
Measure3 - High Technology Job Growth 36
Measure 4Business Technological Level 37
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Measure5 - Alternative to Public Spending on R&D 38
Measure 6 - Attracting Private Investment 39
PART V THE PLAN 41
Introduction 41
Framework 43
Electric mobility model 45
Model components 45
Value chain (Services) 46
Actors 46
Charging network 47
National Mobility Programme 48
Charging network 49
Sizing and location of charging points 49
The EV Project envisages the installation of: 50
Network Implementation 68
Support measures 69
Communication plan 71
Framework 72
Aims 76
Positioning 76
What is the desired perception? 76
Critical factors and recommendations 77
Part VI - Conclusions 77
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PART I -
SUMMARY
Scope
Electric Vehicles in Urban Europe focuses on the development of integrated, sustainable
strategies and dynamic leadership techniques for cities to promote the use of electric vehicles.
Urban initiatives to encourage the public and business to use EV's will contribute to EU clean
air and car fleets targets, making cities more attractive and competitive. Sustainable electric
mobility and logistics impact in regional innovation and growth will exchange and disseminate
solutions to key barriers such as public resistance, lack of infrastructure, rapid technology
change and obsolete economic modelling.
Cities, regions and countries are more interdependent than ever before and the challenges
facing us require concerted action. URBACT programme will enable us to work together to
identify and implement the best solutions for urban mobility while strengthening linkages
across Europe.
The EVUE project is focused on identifying and implementing the framework and
infrastructure required that will enable electric vehicles to become the preferred mode of
choice in urban areas. By directly targeting a major source of air and noise pollution in our
cities, we hope to improve the lives of all citizens and ensure that urban areas mitigate their
negative environmental impacts as efficiently as possible.
Beja is reinventing itself as a service city, increasingly oriented towards the knowledge and
sustainability economy. The Beja Global programme is part of that vision. Beja strategy aims at
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reinforcing the local and regional policies to accelerate economic growth and employment
generation.
Sustainable mobility, including electric mobility and logistic, may operate, if combined withother innovation oriented measures, as a drive to establish a cluster of technology and
knowledge based services. Additionally, sophisticated tourism is a key asset in the regions
competitive offer, quiet and clean logistics and freight are relevant added-value for the
regional strategy. Combined both impacts, as innovation drivers and environmental safety,
electric mobility and logistic operates as a regional development asset.
From regional innovation trends analysis, summarised below, high technology services were
identified as a critical innovation factor to unlock regions economic growth potential.
Operating as a potential driver in establishing a high-tech based mobility cluster, electric
mobility and logistics contribute to attract high technology services. Therefore, advancedmobility and logistics may play an important role in contributing to unlock growth acceleration.
In this document, a short description of Bejas strategy to achieve its vision is provided.
Additionally, innovation factors and their interaction with expected impacts from investments
in electric mobility and logistics is referred. Finally, the priority given to high technology
services as result from establishing an advanced mobility cluster is commented on and
justified.
The city of Beja belongs to the region of the Baixo Alentejo in Portugal.
Figure 1- Location of Beja
It has a population about 34,387. The income per capita is 19,038 /inh (2010 estimation). The
functional geography of this city is evolving economic landscape (one of the highest
concentration of public investment in Europe): greener energy; cleaner water; more
sophisticated tourism; more sustainable agriculture; more creative innovation; more and
better jobs and more opportunities for a healthier life-style.
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Alentejo, Bejas region, is within the European top 10 in medium / high -tech indicators growth
and agricultural area per capita; aggregated GAV growth potential is foreseen to be 70% for
the next 2 decades; between 2010 and 2012 irrigation project of 100.000 km2 will be
concluded as well as a new airport and highway access to deepwater port of Sines.
The city of Beja leads the municipalities' community that covers the NUTIII PT181 and PT184
and aggregates the following municipalities: Aljustrel, Almodvar, Alvito, Barrancos, Beja,
Castro Verde, Cuba, Ferreira do Alentejo, Mrtola, Moura, Odemira, Ourique, Serpa and
Vidigueira.
Accordingly, to the recently approved strategic planning options, the regional coordination
intervention axes are defined as follows:
Mobility and transportation
Culture, arts and creativity
Urban commerce and quality of life
Territorial innovation
ApproachThe internal combustion engine changed all aspects of city living. From expanding the urban
footprint as new suburbs and regions were opened up through to new economic opportunities
as people and goods could move more efficiently and effectively, it has impacted every aspect
of our lives. The costs however, are only now being accounted for: air and noise pollution
affect the health and well-being of our citizens as well as contributing to wider environmental
issues such as global warming.
Recent developments however with electric mobility offer an alternative that will address
these negative externalities while maintaining our ability to travel and meet the needs of
today.
A significant contribution from establishing and advanced mobility and logistics, namely
electric, in favouring key innovation drivers may be expected. Among those drivers, the offer
of high technology services predominates. Such relation enables investment in electric mobility
to act as a factor impacting on the regional innovative context.
Such relation and impact may be establishing considering the following aspects:
Provingthe economic and technical viability of EVs in city logistics.
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Developing and implementing a toolkit to evaluate healthy policies, to establish
mechanisms of coordination with the neighbours, to identify necessary interventions
and to select some strategic actions.
Attracting innovative investments or entrepreneurship projects to be located in the
Beja Region (Alentejo) namely in the field of advanced mobility.
Demonstratinglogistic solutions with the electric vehicle application to optimize urban
logistic efficiency to improve transport flow management and reduce environmental
impact in urban areas.
Objectives
As part of Bejas strategy in electric mobility and logistics,the following may play a key role:
To attract innovative investments or entrepreneurship projects to the Beja Region
(Alentejo) namely in the field of advanced mobility services.
Demonstrate logistic solutions with the electric vehicle application to optimise urban
logistic efficiency to improve transport flow management and reduce environmental
impact in urban areas.
Demonstrate under real life conditions the viability of innovative and integrated
sustainable energy systems in different scenarios of urban sustainability.
Elucidate the technical, economic and regulatory conditions under which energy saving
methods and decentralized energy supply systems, mostly based on renewable energy,
can be deployed and integrated into innovative energy management solutions for
different urban areas in Europe.
To have a real impact on the green economy, research in this field should no longerfocus on electric vehicle technologies seen in isolation from the rest of the transport
system: a massive introduction of the technology requires the availability of smart
electricity grids and intelligent vehicle charging systems tailored to customers' needs.
Lightweight materials for vehicle applications and socio-economic research are also
among the issues included in this area.
The local implementation of comprehensive energy supply solutions operators need quick
access to a multitude of small, decentralized units via an intelligent energy management
system. Currently, various concepts and systems are in use, others are under development.
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Some prototypes are available but need to be applied and investigated under real world
conditions.
In particular to the sub-priority, Sustainable energy systems, and is closely linked to thefollowing sections:
Assessment of the state of the art of city freight movements and development of new
governance models, based on real and close co-operation between public bodies,
retailers and distributors. These can be used in order to deploy sustainable policies
able to assure environmental improvements with economical sustainability.
Demonstration of urban and logistics solutions with electric vehicle fleets with the aim
to validate the feasibility of logistics solutions on the basis of electric vehicle
applications.
Demonstration of required ICT for final users and fleet managers.
Assessment of public acceptance of demonstrated new delivery systems.
Assessment of the impact on urban transport and delivery market such as size of
deliveries, frequencies and vehicle types.
Assessment of the impact on energy, environment, overall efficiency and cost.
Results
As part of Bejas strategy for the investment, entrepreneurship and development, electric
mobility and logistics play a key role in achieving the following results:
Access to innovation: by facilitating access to qualification, knowledge, mobility,
technology transfer, financing/funding and access to networks, joint ventures, co-
investment and public initiatives.
Economic efficiency: by scaling-up entrepreneurial projects, qualifying local market
and local offer, aligning interests, improving entrepreneurial environment, reduce
entrepreneurial risk and organise local clusters, namely under micro public-private
partnership and a regional innovation platform;
Attractiveness: to value local brands and territorial marketing, presence in key-
networks to attract capabilities, knowledge, technology and innovation.
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Support to the direct external investment by facilitating the entrepreneurial, notably industrial,
location processes and permit granting, assets acquisition and integration in local networks
and partnerships, such as the ones led by public authorities, financial institutions, business
associations or others.
Support to entrepreneurship and small projects and investments, namely on the early stages,
remarkably to senior professionals and life-long entrepreneurs.
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PART II -
Questionnaire
What is the focus?
EVUE focuses on the development of integrated, sustainable strategies and dynamic
leadership techniques for cities to promote the use of electric vehicles. Urban initiatives to
encourage the public and business to use Electric Vehicles will contribute to EU clean air and
car fleets targets, making cities more attractive and competitive.
EVUE will exchange and disseminate solutions to key barriers such as public resistance, lack of
infrastructure, rapid technology change and obsolete economic modelling.
This project will look at how cities can develop integrated and sustainable strategies to
increase the use of electric vehicles.
This includes:
Infrastructure requirements and options, especially in congested areas: e.g., on street
vs. off street charging points, standard/fast/rapid charging, green energy.
Policy framework: incentives, parking & congestion implications, modal shift.
Marketing & Communication: education & raising awareness
Sustainable mobility, including electric mobility and logistic, may operate, if combined with
other innovation oriented measures, as a drive to establish a cluster of technology and
knowledge base services
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What are the objectives of the plan?
To attract innovative investments or entrepreneurship projects to get located in the
Beja Region (Alentejo) namely in the field of advanced mobility services.
Demonstrate logistic solutions with the electric vehicle application to optimize urban
logistic efficiency to improve transport flow management and reduce environmental
impact in urban areas.
Demonstrate under real life conditions the viability of innovative and integrated
sustainable energy systems in different scenarios of urban sustainability.
What are the main actions planned?
A previous evaluation study
Creation of pilot network for electric mobility
Introduction and operation of charging points in new and existing buildings
Within the Implementation Phase of the project, partners exchange and work together in
workshops, seminars, site visits, etc. Locally, partners meet and get contributions from their
Local Support Group to produce Local Action Plans and develop useful recommendations for
other cities, through:
meetings on getting to know each other and methodology,
exchange and mutual evaluation workshops,
meetings about Local Action Plans,
a workshop on social inclusion,
the final conference.
At the end of this phase, project conclusions are disseminated in the form of good practices,
recommendations, etc.
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Funds to be used or sought for
deliveryThe table below displays the measures to be implemented over the course of the project.
These measures include the procurement, installation and assessment of the charging points,
public and municipal fleets and private fleets.
MEASURES TO IMPLEMENT AS PART OF
THE SUSTAINABLE ENERGY ACTION PLAN2014 2015 2016 2017 2018 2019 2020 2021 2022
Mobilized investment
(mostly structural funds)
Implementation duration
12.855.613
64.278 Conclusion of charging points network
32.139 Procurement
19.283 Installation
12.855 Assessment
7.713.368 Public and municipal fleets
3.856.684 Procurement
2.314.010 Installation
1.542.673 Assessment
5.077.967 Support to private fleetsincluding freights
2.538.983 Procurement
1.523.390 Installation
1.015.593 Assessment
Table 1- Structural funds foreseen investment
Current status
Beja is a medium-sized municipality located in the Alentejo region in Portugal. It is a partner in
the ambitious national MOBI.E "Program for Electric Mobility in Portugal" which is
implementing the electric mobility network. Beja sees electric vehicles contributing towards
European energy targets, with the potential to make use of renewable energy sources and
smart grids. The city is keen to develop understanding of how to adapt urban planning
regulations to support EV infrastructure.
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Figure 2 MOBI.E infrastructures in Beja
The shift to electric vehicles will involve all the citizens of Beja. To achieve this, a coordinated
programme will need to be developed that creates visibility and awareness of EV's with
supporting incentives to encourage the uptake and adoption of these new vehicles. The
managing Authority is the Steering Committee and Regional Development (CCDR) Alentejo.
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PART III -
INTEGRATION
Integration with sustainable energy
action plan
Integrated planning is key concern of the municipality and involved stakeholders. Planning of
electric mobility is seen as part of a broader integrated planning for city competitiveness,
sustainability and attractiveness. Beja adhered to European Covenant of Mayors on the 4th
of
May 2010.
Thus, the target of 20% CO2 reduction by 2020 is as assumed the commitment that drives
energy sustainability related programmes, measures and strategies. Electric mobility and
freight is part of such commitment.
Baseline Emissions Inventory
The Baseline Emission Inventory (BEI) is part of the Covenant of Mayors instruments.
BEI main results are presented below. The BEI methodology included a foresight analysis under
which long term energy demand forecast is proposed. Such prospective analysis allows
dynamic parity assessment of sustainable energy action planned measures impacts.
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Figure 3 Bejas energy demand by carriers foresight
Figure 4 Bejas energy demand per sector for 2010
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Figure 5Bejas total final energy demand and energy intensity forecast
Figure 6 Energy factor impact on local industrial competitiveness
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Figure 7 Energy costs of street lighting impact on municipal budgets
Figure 8 Bejas mobility sector energy demand per added value of transportation services
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Measures
Electric mobility planning is part of a broader integrated planning for competitiveness,
attractiveness and sustainability. The considered Sustainable Energy Action Plan targets and
measures are apparent on the tables below. The electric mobility and freight contribution to
those targets is illustrated below among the other considered measures.
Table 2 Bejas energy sustainability targets for 2020
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Table3 Bejas energy sustainability targets for 2020 contribution of planned measure
Table 4 Bejas energy sustainability targets for 2020 related investment per target sector
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Table 5 Bejasenergy sustainability targets for 2020 related investment per funding souce
Integration with BejaGlobal
The BejaGlobal programme for investment, entrepreneurship and developmentsmission is to
operationalize attractiveness policies for innovation, economic environment enhancement,
growth acceleration and job creation. The programme implementation is coordinated with
Covenant of Mayors commitments and electric mobility and freight strategies. The
coordination and implementation activities are shared under the structure apparent below.
Figure 9- Per capita GDP acceleration (100=baseline) vs. business spending in research and
development
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Integration with Air Quality
ManagementAir Quality improvement is a key benefit of electric mobility and fright. An advanced air quality
management system will be available to assess those benefits. The system interface is
illustrated below.
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Figure 10- Per capita GDP acceleration (100=baseline) vs. business spending in research and
development
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Integration with EcoXXI
commitmentsThe EcoXXI label marks the integrated urban sustainable management label standards. Beja
was awarded with the EcoXXI standard. Both EcoXXI, SEAP and BejaGlobal strategies are
integrated and impacts of electric mobility and fright are beneficial for all three.
Figure 11- EcoXXI label marking in Beja
Infrastructures
The electric vehicles charging infrastructure has been deployed accordingly to the plan in PART
V and to the structural and municipal funding availability.
The main charging stations location is as illustrated in figures below.
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Pilot network of charge points for 2010-12
MUNICIPAL PLAN FOR
ELECTRIC MOBILITY
BEJA
2010-12Google Earth 2009
rea decarregamento:
BEJA-005
Parque de Materiais do MunicpioBeja 2 0
Slow charge point
Fast charge point
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Pilot network of charge points for 2010-12
MUNICIPAL PLAN FOR
ELECTRIC MOBILITY
BEJA
2010-12Google Earth 2009
rea decarregamento
BEJA-004
Parque de Estacionamento da Piscina CobertaBeja 2 2
Slow charge point
2-Wheel charge point
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Pilot network of charge points for 2010-12
MUNICIPAL PLAN FOR
ELECTRIC MOBILITY
BEJA
2010-12Google Earth 2009
rea decarregamento:
BEJA-001
Praa da RepblicaBeja 2 2
Slow charge point
Fast charge point
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Pilot network of charge points for 2010-12
MUNICIPAL PLAN FOR
ELECTRIC MOBILITY
BEJA
2010-12Google Earth 2009
rea decarregamento:
BEJA-003
Parque de Estacionamento IPBBeja 2 0
Slow charge point
Fast charge point
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Pilot network of charge points for 2010-12
MUNICIPAL PLAN FOR
ELECTRIC MOBILITY
BEJA
2010-12Google Earth 2009
rea decarregamento:
BEJA-002
Parque de Estacionamento Av. Miguel FernandesBeja 2 0
Slow charge point
Fast charge point
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PART IV
THE STRATEGY
Model
Achieving the considered results requires defining and intervention scope and exploiting abusiness support platform and promoting innovation factors as comment in this chapter.
Scope
The considered programme may operate in the following intervention scope:
Sphere 1:entrepreneurial environment animation.
Sphere 2: support to the location of entrepreneurial projects.
Sphere 3: reinforcement of local clusters.
Sphere 4: global competitiveness strategic repositioning.
This framework is relevant to attract and consolidate an advanced mobility services cluster.
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Platform
The considered programme may operate by exploiting a shared business platform which may
be active on the following areas:
Share infra-structuremanagement such as industrial parks or technology hubs.
Common presencemanagement in international high profile events.
Support to orientedterritorial marketing interventions.
Technological consultingand support to the entrepreneurial environment.
Regional partnershipand innovation platform animation.
Entrepreneurialperformance monitoring
Disseminationof investment opportunities.
Analysis
Sustainable mobility, including electric mobility and logistic when combined with other
innovation oriented measures, operates as a drive to establish a cluster of technology and
knowledge base services.
From regional innovation trends analysis, summarised in the present chapter, high technology
services were identified as a critical innovation factor to unlock regions economic growth
potential. Operating as potential driver in establishing a high-tech based mobility cluster,
electric mobility and logistics contribute to attract high technology services. Therefore,
advanced mobility and logistics may play an important role in contributing to unlock growth
acceleration as high-tech services are favoured.
An analysis to assess impact of advanced mobility in growth acceleration is proposed. The key
aspect in the proposed analysis is establishing a relation between a given set of innovation
factors and the expected impacts of advanced mobility. In general, by favouring these factors,
advanced mobility contributes to unlock regional innovation potential and, specifically, by
contributing to enhance critical drivers it operates as drivers for economic growth.
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Innovation Dynamic Factors
The considered programme may result in promoting the following innovation factors:
Dynamic innovation factors behaviour are analysed in this chapter on the point of
view of their impact on the economic growth acceleration.
Proposed integratedpublic policies can contribute to strengthening these factors and
enhanced those impacts.
Integrated public policies, when favouring the development of advanced mobility
services, organised as a cluster, transversely affect some of the dynamic innovation
factors and tend to cause economic growth acceleration as shown from Bejas regions
key indicators, as follows.
Considered innovation paradigm assesses six dynamic innovation factors and the
corresponding key-indicators:
Factor: knowledgeIndicator: research and development;
Factor: qualificationIndicator: skills training;
Factor: technologyIndicator: transfer;
Factor: mobilityIndicator: cross-sectoral and trans-regional;
Factor: investmentIndicator: financial mechanisms, resources;
Factor: initiativeIndicator: entrepreneurship, business expansion.
The key-indicators selected represent the following groups:
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Figure 2- Key-indicators and factors
Reference Regions
The following table shows a selected set of regions which share similar development baselines
with Alentejo (NUTII Region).
Considered reference regions are located in following EU member states: Czech Republic,
Greece, Spain, Latvia, Hungary, Poland, Portugal and Slovakia.
cz02 Stredn Cechy
cz03 Jihozpad
cz04 Severozpad
cz05 Severovchod
cz07 Stredn Morava
cz08 Moravskoslezko
gr11 Anatoliki Makedonia, Thraki
gr13 Dytiki Makedonia
es43 Extremadura
lv Latvia
hu21 Kzp-Dunntl
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pl11 Ldzkie
pl21 Malopolskie
pl22 Slaskie
pl31 Lubelskie
pl32 Podkarpackie
pl4 Plnocno-Zachodni
pl5 Poludniowo-Zachodni
pl6 Plnocny
pt11 Norte
pt16 Centro (PT)
pt18 Alentejo
sk02 Zpadn Slovensko
sk04 Vchodn Slovensko
Table 1- Reference regions
Key innovation measures analysis
A number of competitiveness and innovation measures are considered in the present study to
enable assessing both relations:
How an advanced mobility and logistics attraction may be favoured by combining
innovation measures;
Once established, how an advanced mobility and logistics may operate in contributing
to achieve economic growth and acceleration.
For each one of the proposed measures, key trend data on innovation drivers is analysed to
understand those relations and predict qualitative impacts from advanced mobility and
logistics on economic acceleration
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Measure1 - Employment in Science
Alentejo presented a relatively stable share of employment in science and technology last
years. Significant impacts of this measure on the economic growth acceleration may be
expected (red dashed line). Funding R&D projects involving advanced mobility services,
organised as a cluster, is highly recommended.
Figure 2 - Per capita GDP acceleration (100=baseline) vs. the variation of human resourcesemployed in science and technology variation
Measure2 - Promoting Lifelong Learning
Alentejo presented a relatively high growth of lifelong learning actions last years. Moderate
impacts on economic growth acceleration may be expected (red dashed line). Integrate more
effective LLL actions with advanced mobility and logistic services, as cluster of activities, is
recommended.
Stredn Cechy
Jihozpad
Severozpad
Severovchod
Stredn Morava
Anatoliki Makedonia, Thraki
Dytiki Makedonia
Extremadura
Latvia
Kzp-Dunntl
Ldzkie
MalopolskieSlaskie
Lubelskie
Podkarpackie
Plnocno-Zachodni
Poludniowo-Zachodni
Plnocny
Norte
Centro (PT)
Alentejo
Zpadn Slovensko
Vchodn Slovensko
0
100
200
300
400
500
600
-10 -8 -6 -4 -2 0 2 4 6 8 10 12
Acelerao do PIB v.s Recursos Humanos em Cincia e Tecnologia (T)
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Figure 3 - Per capita GDP acceleration (100=baseline) vs. the number of lifelong learning
actions variation
Measure3 - High Technology Job Growth
Alentejo ranks in first among the reference regions in medium and high technology
employment growth. Significant impacts on economic growth acceleration are expected.
Emerging economic sophistication opens new local market opportunities for advanced
mobility and logistic services clusterlocation success.
Stredn Cechy
Jihozpad
Severozpad
Severovchod
Stredn Morava
Anatoliki Makedonia, Thraki
Dytiki Makedonia
Extremadura
Latvia
Kzp-Dunntl
Ldzkie
MalopolskieSlaskie
Lubelskie
Podkarpackie
Plnocno-Zachodni
Poludniowo-Zachodni
Plnocny
Norte
Centro (PT)
Alentejo
Zpadn Slovensko
Vchodn Slovensko
0
100
200
300
400
500
600
0 5 10 15 20 25 30
Acelerao do PIB v.s Participao em Aprendizagem ao Longo da Vida
(T)
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Figure 4 - Per capita GDP acceleration (100=baseline) vs. the medium-high technology
industrial employment level variation
Measure 4Business Technological Level
Alentejo still not well ranked in high tech services. High tech services scarcity may compromise
growth acceleration as positive significant impacts from their availability may be expected.
Advanced mobility services, when organised as a cluster including high technology services, are
critical to growth acceleration as strongly related to high tech services availability.
Stredn Cechy
Jihozpad
Severozpad
Severovchod
Stredn Morava
Anatoliki Makedonia, Thraki
Dytiki Makedonia
Extremadura
Latvia
Ldzkie
Malopolskie
Slaskie
Lubelskie
Podkarpackie
Plnocno-Zachodni
Poludniowo-Zachodni
Plnocny
Norte
Centro (PT)
Alentejo
Zpadn Slovensko
Vchodn Slovensko
0
100
200
300
400
500
600
-15 -10 -5 0 5 10 15 20
Acelerao do PIB v.s Emprego em Manufactura de Mdia-Alta e Alta
Tecnologia (T)
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Figure 5 - Per capita GDP acceleration (100=baseline) vs. the high technology services
employment level
Measure5 - Alternative to Public Spending on R&D
Alentejo ranks in average position among reference regions when it comes to public spending
in R&D. No significant direct impact from public R&D funding in growth acceleration may beexpected even if some impact in growth is admitted. Creative services cluster are an appealing
alternative for public funding.
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Figure 6- Per capita GDP acceleration (100=baseline) vs. the public spending in research and
development
Measure 6 - Attracting Private Investment
Differently from public, Alentejo ranks lows in private spending in R&D. Significant impacts on
economic growth acceleration are expected. Advanced mobility cluster may play significant
role to induce business investment in R&D as demand on innovation is be expected to growth
and economy to accelerate.
Stredn Cechy
Jihozpad
Severozpad
Severovchod
Stredn Morava
Anatoliki Makedonia, Thraki
Dytiki Makedonia
Extremadura
Latvia
Kzp-Dunntl
Ldzkie
MalopolskieSlaskie
LubelskiePodkarpackie
Plnocno-Zachodni
Poludniowo-Zachodni
Plnocny
Norte
Centro (PT)
Alentejo
Zpadn Slovensko
Vchodn Slovensko
0
100
200
300
400
500
600
-60 -40 -20 0 20 40 60
Acelerao do PIB v.s Despesas Pblicas em Investigao eDesenvolvimento (Tm)
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Figure 7- Per capita GDP acceleration (100=baseline) vs. business spending in research and
development
Stredn Cechy
Jihozpad
Severozpad
Severovchod
Stredn Morava
Anatoliki Makedonia, Thraki
Dytiki Makedonia
Extremadura
Latvia
Kzp-Dunntl
Ldzkie
MalopolskieSlaskie
LubelskiePodkarpackie
Plnocno-Zachodni
Poludniowo-Zachodni
Plnocny
Norte
Centro (PT)
Alentejo
Zpadn Slovensko
Vchodn Slovensko
0
100
200
300
400
500
600
-30 -20 -10 0 10 20 30 40 50
Acelerao do PIB v.s Despesas Privadas em Investigao eDesenvolvimento (Tm)
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PART V
THE PLAN
Introduction
Portugal intends to position itself as a trail-blazer as regards the adoption of new mobility
models which are sustainable from an environmental perspective and which can optimize the
rational use of electrical energy, taking advantage of generation from renewable sources and,
finally which fit in with the working rhythm and development of cities.
The strategy adopted is based on four key areas: business model, infrastructure, incentives and
communication; and electric vehicles.
As regards the business model, there is a commitment to defining and integrating several
layers of electric mobility to which various actors correspond that each add specific value.
Mobi.E Model
The Mobi.E model will be based on an innovative information system which will allow the
interaction of energy commercialisers, charging area operators and users of electric vehicles,
as well as the entity managing the whole system.
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In terms of infrastructure it is intended to create a wide-ranging network of charging areas
nationwide. It was decided to launch a pilot network forthwith in 25 municipalities which will
be complemented by 2015 and which allow the testing and validating of electric mobility
solutions, creating a dynamic laboratory for trying out solutions nationwide.
As far as the incentives and communication are concerned, it is sought to create conditions to
attract users to electric mobility, namely by way of an incentives package which sets it apart
from other mobility modalities and also through a communication strategy focused on the
benefits to users. Both the incentive measures and the communication plan will be carried out
on a national and municipal basis.
Finally, it is intended to stimulate the electric vehicle market and promote the electrification of
public vehicle fleets. This key area is mainly of a nationwide nature.
Self-evidently, the strategy has a materialization space in which the municipalities are
important offshoots; hence, the 25 local governments which belong to the pilot network have
assumed the drawing up of Municipal Plans for Electric Mobility (PMME) whose
implementation horizon is between 2010 and 2015. This is the case of Beja too.
In the present context a Municipal Electric Mobility Plan is taken to mean a document setting
out and scheduling the promotion, incentive and implementation actions re. Electric mobility
in the municipality, remaining consistent with the national guidelines and the specific local
aspects, including the following content: Vision; charging network; Incentive measures;
Communication plan; Network implementation plan; Monitoring plan.
The framework for drawing up the PMME was characterized by a great diversity of realities
deriving from a universe of 25 municipalities of heterogeneous dimensions and nature, in
addition to a timeframe available for carrying out the works limited to a mere three months.
Furthermore, it is important to ensure the coherence of the national network which entailed a
concern for homogeneousness in terms of the methodological framework to be adopted, as
well as in the actual proposals to be included in each of the PMME. In this context, a pragmatic
objective-oriented methodology was adopted in which the municipalities could benefit from
the support of a public higher education institution, to be precise, Minho University.
The technical team appointed by the municipality of Beja to assume responsibility for drawing
up the PMME put all its endeavours into this task, bearing out the high level of commitment of
the Local Government view of the complexity and objective deadlines.
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Framework
The National Energy Strategy approved by the Portuguese Government by way of Cabinet
Resolution no.169 enacted on October 24th
2005, sets out the bases for energy policy in
Portugal. In the context of its direction as regards energy efficiency, the National Action Plan
for Energy Efficiency was subsequently approved Portugal Efficiency 2005 by Cabinet
Resolution no.80 enacted on May 20th
2008.
This Plan encompasses a broad range of programmes and measures regarded as vital for
Portugal to be able to achieve, and even surpass, the aims set out in the context of EC
Directive 2006/32 issued by the European Parliament and Council on April 5th
as regards
efficiency in the final use of energy and energy services.
In the context of the implementation of the National Action Plan for Energy Efficiency it is
intended to position the country as pioneering as regards the adoption of new models for
mobility which are environmentally sustainable and which can exploit the relationship with the
electric network and the integration with cities.
To this end, it is necessary to create conditions to massify the electric vehicle, ensuring an
infrastructure which is appropriate for the evolution in the no. of electric vehicles and the
development of a service model which allows any citizen or organization access to each and
every electric mobility solution supplied by any electric vehicle manufacturer.
To achieve these objectives it is necessary to carry out complex implementation and
preparation work based on the definition of business and service models and concepts for the
various parties concerned, on the definition of the appropriate legal and regulatory framework
as well as on the development of technical solutions for the charging management system and
points network.
In this context the following was approved by way of Cabinet Resolution no.20 enacted on
February 20th
2009:
1 - To create the Electric Mobility Programme in Portugal whose objective is to introduce and
massify use of the electric vehicle.
2 To determine that the Electric Mobility Programme in Portugal should be run by a
department in the context of the Ministry for the Economy and Innovation whose mission is
based on the following essential objectives:
Definition of the legal and regulatory framework appropriate for full implementation
of the Electric Mobility Programme in Portugal;
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Definition of the implementation model for the Electric Mobility Programme in
Portugal in its various constituent aspects, namely:
Definition of the service, business and implementation model;
Definition of the pilot network and its industrial components;
Definition of the management and coordination of the implementation of the
Electric Mobility Programme in Portugal;
Definition of the forms of financing;
Development of the technical solutions required to implement a points
network and charging management system for electric vehicles.
Definition of the work plan, activities and deadlines, the actors involved and
responsibilities;
Definition and implementation of the communication plan geared towards the
different parts involved on the supply side and/or demand side in Portugal and abroad
and promotion to potential investors.
By way of Cabinet Meeting no.81 enacted on September 7th
2009 the Government decided to
set the strategic objectives of the Electric Mobility Programme, to define its basic underlying
principles, to approve the Electric Mobility model, to establish the Programme stages, todefine incentive measures for the adoption of electric mobility and to promote massification of
the use of the electric vehicle.
As regards the strategic objectives of the Electric Mobility Programme the following priorities
were established:
To speed up the electric vehicle adoption process and allow the gradual conversion of
the no. of cars;
To incentivise the creation of attractive conditions for investment in Portugal of
production and development activities for products related with electric mobility,
promoting Portuguese innovations and technologies;
To ensure the contribution to meeting the objectives of the Kyoto Protocol, promoting
the use of renewal energies in mobility.
The basic principles underlying the Programme are the following:
The electric mobility model will be particularly focused on users, ensuring fairness and
universality for them as regards the access to charging, regardless of the
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commercialiser chosen and ensuring the technical interoperability conditions between
the various vehicle models and brands, batteries and charging systems;
The electric mobility market must ensure attractive conditions for the entry of variouscompanies onto the market, promoting free competition;
The use of energy from renewable energies will be prioritised, namely by taking
advantage of the wind capacity in off peak periods, benefitting from the decentralised
production mechanisms in urban environments and anticipating the integration with
intelligent energy networks based on a bi-directionality rationale.
Electric mobility model
Model components
The Portuguese electric mobility model envisages and encompasses the following
components:
Vehicles mobility component which must be endowed with interaction capacities
with the electrical network;
Batteriescomponents which store electrical energy and allow vehicle operation;
Charging points infrastructure which allows the interface between the electrical
network and the vehicles, charging their batteries;
Electricity Commercialiser for electric mobilitythe agent legally qualified to this end;
Services (in addition to the basic charging service) association of potential serviceslike parking, financial solutions, vehicle and battery leasing;
Management system carries out the management of various flows (information,
energy and financial) associated with vehicle charging, ensuring the technological
compatibility between the various infrastructures and electric mobility services and
ensuring a national charging network accessible to any electric vehicle user.
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Value chain (Services)
The value chain for electric mobility encompasses the following activity types to which services
correspond:
Network installation and maintenance which includes normal charging points (namely,
slow) and rapid charging points;
Charging servicerelated with the making available of electricity to electric mobility as
well as the necessary infrastructure operation;
Commercialisation of electricity which corresponds to the wholesale purchase and
retail sale of electrical energy for supplying electric vehicle users with a view to
charging the respective batteries at the charging points integrated in the electricmobility network;
Rendering of other services associated with electric mobility (parking, financing
solutions, leasing vehicles and batteries etc.).
Actors
The model includes the following type of actors on the electric mobility market:
Charging point operators: responsible for the installation, making available, operation
and maintenance of charging points for public or private access, part of the electric
mobility network;
Electricity commercialisers for electric mobility: responsible for the wholesale
purchase and retail sale of electrical energy for supplying electric vehicle users with a
view to charging the respective batteries at the charging points integrated in the
electric mobility network;
Electric mobility network operations manager: carries out the management of variousflows (information, energy and financial) associated with vehicle charging, ensuring the
technological compatibility between the various infrastructures and electric mobility
services and ensuring a national charging network accessible to any electric vehicle
user.
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Charging network
The main characteristics are presented of the national charging network for electric mobility:
Access
The charging infrastructure for electric vehicles includes the following space
types in terms of the accessibility thereof;
- Public spaces for public access: this includes the charging points available on
the public highway and the public car parks run or otherwise by private
entities;
- Private spaces for public access: this includes those places which are privatebut with public access, for example, the private car parks, shopping centres
and service areas;
-Private spaces for public access: this includes parking spaces in residential
garages (condominiums or private) and companies.
Charging type
As regards the charging types to be provided these include:
-Normal charging points generally located on the public highway and in
public or private car parks or areas with public access in addition to those
located in residences and in companies, allowing the complete charging of a
battery typically in around eight hours;
-Rapid charging pointsgenerally located at service stations along the main
road systems and at other strategic locations allow charging in around twenty
to thirty minutes.
Electric Mobility Programme Stages
Three stages are foreseen, namely:
-Pilot stage The pilot charging network is of an experimental nature and it seeks to
validate service and business technological solutions so as to attract constructors for
vehicle testing, different motorisations, means of storage and energy charging. At this
stage normal charging solutions are prioritised, ensuring access to multiple
commercialisers of electricity for electric mobility.
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-Growth stage and consolidation stage. After the validation of solutions and models,
the growth stage and consolidation stage will seek to respond to the different market
demands, expanding network coverage and progressively integrating the bi-
directionality trends associated with intelligent networks.
At these stages it is assumed that the infrastructurewill have the capacity to integrate
the various components, allowing the existence of an integrated charging
infrastructure network nationwide.
With the emergence of intelligent networks and bidirectional charging technologies, it is
envisaged that both at public spaces and at private spaces these adoptions will be adopted,
thereby enabling not only the purchase but also the sale of electricity stored in the vehicle
batteries.
National Mobility Programme
The Vision underlying the National Electric Mobility Programme is the positioning of Portugal
as a trailblazer as regards the adoption of new mobility models which are sustainable from an
environmental perspective and which can optimize the rational use of electrical energy, taking
advantage of the energy produced from renewable sources.
At the territorial level of the municipalities, their cities aspire to be - and to be recognised as
more sustainable urban areas, unpolluted and with little noise, where individuals, families and
companies can enjoy a lower mobility bill deriving from the possibility of adopting the
electrical alternative.
This vision is shared by the municipalities adhering to the pilot stage, including Beja.
The vision stated is consistent with the national policies in place, to wit the following:
National Energy Strategy and National Action Plan for Energy Efficiency (PNAEE);
National Plan for Climate Alterations (PNAC);
National Sustainable Development Strategy (ENDS);
National Programme for the Territorial Organisation Policy (PNPOT);
Strategic Transport Plan (PET).
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Charging network
Sizing and location of charging points
The vehicle battery charging network will perhaps by the most visible element of the Municipal
Plans for Electric Mobility. Its sizing is currently still an exploratory exercise since there is no
historic data, the potential electric vehicle user profile has not been defined, there are no
reliable projections of the availability of electric vehicles and, finally, it is not precisely known
at what rate battery technology will evolve.
It is this backdrop which turns the project into an experimental exercise with a pilot stage towhich those municipalities have signed up which wish to be at the vanguard.
A careful analysis of the international experiences both in Europe and the United States of
America reveals that there is still no theoretical framework for the sizing of charging networks
for electric vehicles. The known initiatives have systematically taken on an experimental or
pilot nature and they seek to create the conditions to attract users to this new modality which
is mobility, thereby improving the adoption curve. It is estimated that this will be the scenario
until around 2015 and it may subsequently be possible to develop sizing and projection models
based on demand-supply rationales.
From this perspective, it was decided to select an international pilot initiative based on which
charging point coverage ratios could be adopted, making the necessary adaptations, namely in
line with the motorisation rate.
The pilot charging network foreseen for Portugal has the specific aspect of assuming a national
context, materialised by way of 25 municipal networks, setting it apart from the majority of
international European initiatives which are focused on a single city. It was thus sought to
adopt a multi-city initiative, having identified the ECOtality EV Project in the USA.
The EV Project is one of the most complete initiatives known for the provision of a charging
network and for studying the electric mobility theme. It was created in August 2009 with a
budget of over 200 million dollars, having benefitted from financing from the US Federal
Government (U.S. Department of Energy) of around 100 million. In the context of this project,
domestic and public charging points will be installed at 11 cities in 5 US states: Arizona
(Phoenix and Tucson), Washington (Seattle), Oregon (Portland, Salem, Corvallis and Eugene),
California (San Diego) and Tennessee (Nashville, Chattanooga and Knoxville).
One of the EV Projectpartners is Nissan which will supply 4700 Nissan Leaf electric vehicles.
With the authorisation of the owners, the people responsible for the project will gather and
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analyse data to evaluate the efficiency of the new charging infrastructure. The collection stage
will take 2 years after which there will be a year of analysis and conclusions so that in late 2013
the terms can be defined for launching electric mobility right across the US.
The EV Project envisages the installation of:
4,700 Level 2 charging points (slow charging at 220V, SCP) in residences;
6,250 Level 2 charging points (SCP) at public access locations;
260 Level 3 charging points (rapid charging, RCP).
For the purposes of determining the pilot project ratios, the residential points are not
considered whose objective in the US study is merely to create charging monitoring stations.
The ratio calculated is around 1.15 SCP/1000 inhab., constituting a ratio of 1 RCP to every 24
SCP.
In the Portuguese case, the network was sized for a horizon year of 2015. Hence, the
population was projected for each of 25 municipalities of the national network for 2015,
having applied the coverage ration calculated above, adjusted in line with motorisation rate
differences.
The Regional Charging Point
The following section will include tables containing information on the regional charging
network and maps showing where the charging points are to be located. The areas covered are
Beja, Beringel, So Matias, Nossa Senhora das Neves, Salvada and Albernoa.
Charging network in Beja
Public charging network 2010-12
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City / Town / Area P.C.L. 2 wheels P.C.
Beja 10 4 10
Total 10 4 10
Charging areas network 2010-12
City / Town / Area Code Loading area P.C.L. P.C.R.
Beja 10 4
BEJA-001 Praa da Repblica (Republic Square) 2 2BEJA-002 Parque de Estacionamento Miguel Fernandes (Miguel
Fernandes Parking Lot)
2 0
BEJA-003 Parque de Estacionamento IPB (IPB Parking Lot) 2 2
BEJA-004 Parque de Estacionamento Beja Parque Hotel (Beja Hotel
Parking Lot)
2 0
BEJA-005 Parque de Materiais Municipal (Municipal Parking Lot) 2 0
Pilot network of charge points 2010-12
City / Town / Area Code Loading area P.C.L. 2 wheels
Beja BEJA-001 Name Praa da Repblica (Republic Square) 2 2
Address Praa da Repblica
GPS N38 056.69, W7 5154.51
Beja BEJA-002 Name Parque de Estacionamento (Parking Lot) 2 0
Address Avenida Miguel Fernandes
GPS N38 054.04, W7 520.66
Beja BEJA-003 Name IPB (IPB Parking Lot) 2 2
Address Parque de Estacionamento IPB
Rua Pedro Soares
GPS N38 047.83, W7 5221.23
Beja BEJA-004 Name Piscina Coberta (Indoor Pool) 2 0
Address Parque de Estacionamento
Rua 1 de Maio
GPS N38 039.10, W7 5228.32
Beja BEJA-005 Name Parque de Materiais do Municpio
(Municipal Parking Lot)
2 0
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Address Variante de Beja IP8. EN260
GPS N38 135.63, W7 522.77
Public charging network 2010-15
City / Town / Area P.C.L. P.C.R. P.C.
Beja 19 1 20
Beringel 2 0 2
So Matias 2 0 2
Nossa Senhora das Neves 2 0 2
Salvada 2 0 2
Albernoa 2 0 2
Total 29 1 30
Charging areas network 2010-15
City / Town / Area Code Loading area P.C.L. P.C.R.
Beja 19 1
BEJA-001 Praa da Repblica (Republic Square) 3 0
BEJA-002 Parque de Estacionamento Miguel Fernandes (Miguel
Fernandes Parking Lot)
4 0
BEJA-003 Parque de Estacionamento IPB (IPB Parking Lot) 2 0
BEJA-004 Parque de Estacionamento Beja Parque Hotel (Beja
Park Hotel Parking Lot)
2 0
BEJA-005 Parque de Materiais Municipal (Municipal Parking Lot) 4 0
BEJA-011 Casa da Cultura (House of Culture) 4 0
BEJA-012 Cooperativa Proletrio Alentejana (Alentejana
Cooperative)
0 1
Beringel 2 0
BERG -006 Largo do Rossio (Rossio Square) 2 0
So Matias 2 0
SMAT -007 Largo Central (Central Square) 2 0
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Pilot network of charge points 2010-15
City / Town / Area Code Loading area P.C.L. P.C.R.
Beja BEJA-001 Nome Praa da Repblica (RepublicSquare)
3 0
Endereo Praa da Repblica
GPS N38 056.69, W7 5154.51
Beja BEJA-002 Nome Parque de Estacionamento (ParkingLot)
4 0
Endereo Avenida Miguel Fernandes
GPS N38 054.30, W7 5159.94
Beja BEJA-003 Nome IPB (IPB Parking Lot) 2 0
Endereo Parque de Estacionamento IPB
Rua 1 de MaioGPS N38 047.15, W7 5228.19
Beja BEJA-004 Nome Beja Parque Hotel (Beja Park HotelParking Lot)
2 0
Endereo Parque de EstacionamentoRua 1 de Maio
GPS N38 036.47, W7 5225.08
Beja BEJA-005 Nome Parque de Materiais do Municpio(Municipal Parking Lot)
4 0
Endereo Variante de Beja IP8. EN260
GPS N38 136.47, W7 521.09
Beringel BERG-006 Nome Beringel 2 0
Endereo Largo do Rossio (Rossio Square)
GPS N38 322.60, W7 596.79
So Matias SMAT-007 Nome So Matias 2 0
Endereo Largo Central (Central Park)
GPS N38 633.20, W7 5123.53
Nossa Senhora das Neves NSNV-008 Nome Nossa Senhora das Neves 2 0
Endereo Rua Catarina Eufmia (CatarinaEufmia Street)
GPS N38 118.30, W7 4841.37
Salvada SALV-009 Nome Junta de Freguesia (Parish Council) 2 0
Endereo Praa 5 de Outubro
Nossa Senhora das Neves 2 0
NSNV -008 Rua Catarina Eufmia (Catarina Eufmia Street) 2 0
Salvada 2 0
SALV -009 Junta de Freguesia (Parish Council) 2 0
Albernoa 2 0
ALBN -010 Largo da Liberdade (Liberty Square) 2 0
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GPS N37 566.21, W7 4630.00
Albernoa ALBN-010 Nome Albernoa 2 0
Endereo Largo da Liberdade (Liberty Square)
GPS N37 5140.28, W7 5728.03
Beja BEJA-011 Nome Casa da Cultura (House of Culture) 4 0
Endereo Rua Lus de Cames
GPS N38 039.97, W7 5137.13
Beja BEJA-012 Nome Cooperativa Proletrio Alentejana(Alentejana Cooperative)
0 1
Endereo Largo dos Duques
GPS N38 051.75, W7 5143.54
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Public charging network 2010-12Municipal coverage
MUNICIPAL PLAN FOR ELECTRIC MOBILITY
BEJA 2010 -12
10
0
999
999 Slow charge points
Fast Slow charge points
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Charging areas - Beja 2010-12
MUNICIPAL PLAN FOR
BEJA-002
BEJA-004
BEJA-005
BEJA-001
BEJA-003
AAA-999 City coverageCharging area
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ELECTRIC MOBILITY
BEJA 2010 -12
BEJA-p03
BEJA-p01
BEJA-p04
BEJA-p05
BEJA-p06
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Potential charging areas of private initiative Beja
MUNICIPAL PLAN FOR ELECTRIC MOBILITY
BEJA 2010 -15
BEJA-p99
City coverage
Charging area
19
1
2
0
2
0
2
0
2
0
2
0
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Public charging network 2010-15 MUNICIPAL PLAN FOR
ELECTRIC MOBILITY
BEJA 2010 -15
BEJA-011
BEJA-012
AAA-999 Municipal coverage
City coverage
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Public charging network 2010-15
BERG-006
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Municipal coverage - BERINGEL
Slow charge points
Fast charge points
MUNICIPAL PLAN FOR
ELECTRIC MOBILITY
BEJA 2010 -15
AAA-999
SMAT-007
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Public charging network 2010-15
MUNICIPAL PLAN FOR ELECTRIC
MOBILITY
BEJA 2010 -15
Municipal coverageS. Matias
Slow charge points
Fast charge points
AAA-999
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Public charging network 2010-15
Municipal coverage - N S Neves
Slow charge points
MUNICIPAL PLAN FOR ELECTRIC MOBILITY
BEJA 2010 -15AAA-999
NSNV-008
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Rede pblica de carregamento 2010-15
Public charging network 2010-15
Fast charge points
SALV-009
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Municipal coverage - Salvada
Slow charge points
Fast charge points
MUNICIPAL PLAN FOR
ELECTRIC MOBILITY
BEJA 2010 -15AAA-999
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Public charging network 2010-15
Municipal coverage - Albernoa
Slow charge points
Fast charge points
MUNICIPAL PLAN FOR ELECTRIC
MOBILITY
BEJA 2010 -15
AAA-999
ALBN-10
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Network Implementation
The Municipal Plans for Electric Mobility will have an implementation time horizon which
starts in the second half of 2010 and continues to 2015.
The initial charging network implementation stage - corresponding to the pilot network and
called the Mobi.E networkstarts in 2010 and continues until late 2011 after which there will
be an analysis period in 2012 and then a network expansion period will commence until 2015.
Subsequently, the implementation plan for the charging network in Beja is presented
including:
The identification of the different stages, number of charging points, promoter,implementation model and estimated Investment value.
The implementation schedule during the 2010-15 period.
For the purposes of estimating investment, the following unit values were assumed which
include the equipment and their installation:
Slow charging point: 3,000 ;
Rapid charging point: 30,000 .
IMPLEMENTATION PLAN FOR NETWORK CHARGING
Phase Description Promoter Deployment model InvestimentPCL PCR
I MOBI.E 10 0 MOBI.E central funding 30 K
II Expansion City of Beja 9 1MunicipalCompany
Grant 57 K
III Expanding rural parishes I 4 0 City Hall municipal investment 12 K
IV Expanding rural parishes II 6 0 City Hall municipal investment 18 K
2010 - 15 29 1 117 K
Schedule | investment
Phase 2010 2011 2012 2013 2014 2015
I Time
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Investment k 15.0 15.0
PCL/ PCR 5/0 5/0
II
Time
Investment k 45.0 6.0 6.0
PCL/ PCR 5/1 2/0 2/0
III
Time
Investment k 6.0 6.0
PCL/ PCR 2/0 2/0
IVTimeInvestment k 12.0 6.0
PCL/ PCR 4/0 2/0
Investment k 15.0 15.0 45.0 12.0 12.0 18.0
PCL/ PCR 6/0 5/0 4/1 4/0 4/0 6/0
Support measures
The National Electric Mobility Programme includes, from the outset, incentives of a fiscal
nature which are applied to the acquisition of electric vehicles, others being expected at
different levels. Self-evidently, these are advantages which will transversally benefit all
national citizens, companies and institutions.
As regards the municipality of Beja, in addition to a charging network, the electric mobility
promotion plan includes and incentives programme so as to make the acquisition and use of
electric vehicles attractive.
The proposed portfolio of incentive measures fits into a homogeneous, consistent framework
in terms of the national network (resulting from the integration of the municipalities
networks), a crucial pre-requisite for the usability and readability of the system by the electric
vehicle user. It is intended to avoid incentive schemes which differ greatly from municipality to
municipality which could confuse the user and, in the final analysis, diminish project credibility.
This section presents the characterisation of the incentive measures to be adopted by the
municipality of Beja.
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MUNICIPAL PLAN FOR ELECTRIC MOBILITY
MOBI.E ELECTRIC MOBILITY
BEJA
2010-15INCENTIVES MEASURES
Measure:
Total or partial exemption from parking charge.
Description:
Duly identified electric vehicles may park freely without paying or, alternatively, only during some periods (partial
exemption.
Benefits (positive impact):
A lower parking cost may contribute to the adoption of electric vehicles.
Costs (negative impact):
Loss of revenue in those cases where some paid parking spaces have to be removed.
MUNICIPAL PLAN FOR ELECTRIC MOBILITY
MOBI.E ELECTRIC MOBILITY
BEJA2010-15
INCENTIVES MEASURES
Measure:
Fleet renovation programmes with electric vehicles.
Description:
The adoption of electric vehicles in the fleet renovation programmes for municipal companies and services. A
percentage of electric vehicles is typically defined to be applied to the new acquisitions.
Benefits (positive impact):
Reduction in emissions of those pollutants associated with the transport system, having direct consequences on
improving noise and air quality.
Reduction in the energy bill for municipal company fleets.
Dissemination and advertising of the use of the electric vehicle to public opinion and, in particular, municipal
service employees.Costs (negative impact):
Possible increase in investment in fleet renovation programmes owing to the higher cost of electric vehicles.
MUNICIPAL PLAN FOR ELECTRIC MOBILITY
MOBI.E ELECTRIC MOBILITY
BEJA
2010-15
INCENTIVES MEASURES
Measure:
Energy micro-generation at charging areas.
Description:
Electric vehicle charging may be an energy component deriving from micro-generation at charging areas. A space
must thus be provided which allows the placement of micro-generation equipment (aerogenerators and
photovoltaic panels). This equipment is intended to inject energy into the network, thereby contributing to agreater relative proportion of renewable sources in the total energy balance.
Benefits (positive impact):
This associates the use of electric vehicles with more general concepts of sustainable mobility.
Increase in impact, penetration and visibility of the use of the electric vehicle on the general public.
Reduction in the energy bill associated with use of the electric vehicle.
Costs (negative impact):
Cost associated with purchase and installation of energy micro-generation equipment (aerogenerators and
photovoltaic panels).
In the case of wind farms there may also be an increase in the environmental noise caused at the location sites.
MOBI.E ELECTRIC MOBILITY
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The set of actions is vast and the extent and duration of the proposals will be adapted in line
with the costs involved and the budget availability. In this regard, the own resources of the
municipality will be used whenever possible.
Framework
Assumptions
The present document represents a communication plan geared towards those municipalities
which will take on the Mobi.E project - electric mobilityin the 2011/12 period.
The pioneering nature of the project, combined with the high sense of sustainability which
characterises it, is highly orientative. The following pages enshrine a strategy based on the
need to promote an absolutely innovative idea about mobility in cities which will entail major
behavioural alterations.
Communication must envisage the natural resistance to change and, consequently, bear in
mind the current degree of ignorance about this area and the potentially jarring effect upon
first perception.
One route to follow would be to get a user segment on board as trend setters.
The implementation of this plan is aimed, in the final analysis, to contribute to the
construction of an idea of high intensity citizenship, promoting corporate social
responsibility, environmental sustainability and greater quality of life in cities.
Characterisation of Mobi.E
A new mobility model
The energy and environment are worldwide issues which require a global response.
Portugal has been adopting a leading stance in the rationalisation of electrical energy
consumption and production, integrating renewable energies. Driven on by the great energy
dependence on oil and the huge environmental impact resulting from the use of fossil fuels,
the country is committed to new energy models for mobility which are aimed at improving the
quality of life of cities.
Furthermore, the noise and atmospheric pollution levels associated with conventional vehicles
with internal combustion engines frequently exceed the acceptable limits both in terms of the
overall impact on the environment and in terms of the damage caused to peoples health.
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It is against this backdrop that the idea of introducing electric vehicles has come about.
How does it work?
The vehicles:
Several car manufacturers already develop models driven by electrical energy. As an
incentive measure, the Portuguese State may guarantee benefits to consumers.
Charging areas:
Each municipality develops its charging point implementation plan. These may be
located at public access points, public car parks, shopping centre car parks, hotels,
airports, petrol stations and on the public highway. The norm will be charging in the
individual garages of users.
How to power an electric vehicle:
During the night, using the energy produced in this lower consumption period
typically deriving from a renewable source and by charging during day in accordance
with the users needs.
SLOW CHARGING: 68 Hours
RAPID CHARGING: 2030 minutes
Form of payment:
A Mobi.E network card provides access to the charging points, deducting the charging value.
This amount includes the electricity consumed and a payment for the charging service.
Relevant communication data
User benefits:
Rational
-More economical means of mobility;
-Does not alter car performance;
-Clean energy available at several points of the city and at home;
-State incentives to buy electric vehicles.
Emotional
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-Ecological attitude;
-Being a trendsetter;
-Innovation, being ahead of the pack.
Strategic definitions
Communication Objectives
-To lend visibility and awareness to the Mobi.E and to everything the project entails,
namely the electric vehicles and the system created for the respective use;
-To correctly inform the user;
-To involve influencers in the opinion-forming process;
-To promote changes in behaviour, fostering the move from ignorance to interest;
from disinterest to signing up;
-To reduce/neutralise any jarring reactions;
-In the final analysis, to create the wish to sign up to the new mobility system.
Targets
Private users (citizens in general)
It is recommended to pay special attention to the age brackets 26 35 years old and
the over 55s as the most willing to sign up.
It is a group which is concerned with the environment but also which sets great store
by innovation and, in a certain way, wishes to be different and their car is an
expression of this desire.,
To be precise, the 26-35 age bracket, also called generation X, is thought to influenceconsumer habits. For this segment icons revealing the conscience of their holders
ecological or social have become more relevant than showing off brands (although
they do not totally disregard them).
A prior qualitative study is recommended which will allow an understanding of the
appetite of citizens from the municipality towards electric vehicles: degree of
knowledge, advantages and disadvantages indicated, extent of appetite, difficulties
raised are some of the issues.
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Professional users (business community)
This concerns those responsible for companies with a need for fleets, companies in the
car sector and business associations. For them, the communication must be veryrational based on costs and the ease of the system.
A prior qualitative and quantitative study is recommended which characterises reality
of the municipality. This study will allow information to be obtained supporting better
local promotion; how many/which companies have a fleet, main purchase decision-
making factors, knowledge/opinion about electric vehicles and the main concerns of
fleet drivers are some of the issues.
School community
Students and teachers from various educational levels, from nursery to university,
from the perspective of training publics. Also bear in mind that young people are
currently opinion-forming influencers in the family context.
Schools, as educational places accommodating growing publics, are worthy of special
mention. It should be stressed that we are dealing with diversified publics (in terms of
age, social origin and degree of knowledge) and it is thus vital to think about initiatives
which deal with these idiosyncrasies, seeking to capitalise on that which the students
of the different educational levels do/dont know and do/dont do as regards mobility.
It is recommended to construct a data base including all the educational
establishments in the municipality and the school principals as a support to
communication actions.
Influencers
The relevant influencers in this context are:
media bodies: local and national media, vital for conveying information about the
project and the public opinion-forming process;
Trend setters: local and national opinion leaders who may also play a role in opinion-
forming: academics, journalists, businessmen and figures of note in the city.
Strategic axes
Identification
To ensure a strong, united identity everywhere. Each municipality contributes to the
brand awareness by carrying out:
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The adoption of the Mobi.E brand and the slogan energy that moves us;
The observation of Mobi.E graphic standards in all communication actions and
supports.
To associate the Mobi.E brand with the brand logo of the municipality in all
communication supports. Transfers sustainability and modernity attributes to the
municipality.
To use specific signposting which facilitates recognition of the charging points and the
specific charging parking sites: reserved for electric vehicles.
Aims
Communication aims may be organised as follows:
To segment the communication by publics, defining specific messages.
To create an integrated 360-degree communication system, combining online and offline
communication.
To create synergies with local events and entities on the themes: citizenship, sustainability, the
environment and territorial development.
Positioning
What is the desired perception?Electric vehicles and the Mobi.E system are introducing a new mobility model into cities which
is more rational and environmentally friendly and which contributes to more sustainable urban
development.
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Critical factors and
recommendationsThe communication plans to be promoted by the municipality must be intimately linked with
the nationwide dissemination in terms of visual codes and contents. However, they must be
developed in accordance with the idiosyncrasies of each city, never underplaying this aspect.
Following this line of ideas, the present plan opens up a space for actions where the local
actors are vital for the strategy.
The commercialisation of electric vehicles must have minimum attendance in the city or in the
surrounding areas when the launch campaign starts, failing which it will engender
disappointment after having created the appetite to experiment.
Along with the incentives foreseen by the State, the municipalities must also put their
incentive measures into effect.
The consumer studies indicated are an important aid to decision-making as regards the
development of the actions programme in terms of design and implementation.
Part VI -
ConclusionsBeja is oriented towards the knowledge and sustainability economy. Beja strategy aims at
reinforcing the local and regional policies to accelerate economic growth and employment
generation. Sustainable mobility, including electric mobility will be a driver to establish a
cluster of technology and knowledge based services. High technology services were identified
as a critical innovation factor to unlock the regions economic growth potential.
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The EVUE project is focused on the development of integrated, sustainable strategies and
dynamic leadership techniques for cities to promote the use of electric vehicles. Bejasstrategy
in electric mobility and logistics will result in the following;
Access to innovation: by facilitating access to qualification, knowledge, mobility, technology
transfer, financing/funding and access to networks, joint ventures, co-investment and public
initiatives.
Economic efficiency: by scaling-up entrepreneurial projects, qualifying local market and local
offer, aligning interests, improving entrepreneurial environment, reduce entrepreneurial risk
and organise local clusters, namely under micro public-private partnership and a regional
innovation platform;
Attractiveness: to value local brands and territorial marketing, presence in key-networks to
attract capabilities, knowledge, technology and innovation.
The main objectives are:
To attract innovative investment or entrepreneurial projects to locate in the Beja
Region (Alentejo) namely in the field of advanced mobility services.
Demonstrate logistic solutions with the electric vehicle application to optimize urban
logistic efficiency to improve transport flow management and reduce environmental
impact in urban areas.
Demonstrate under real life conditions the viability of innovative and integrated
sustainable energy systems in different scenarios of urban sustainability.
This project will look at how cities can develop integrated and sustainable strategies to
increase the use of electric vehicles. This includes; Infrastructure requirements and options,
especially in congested areas, standard/fast/rapid charging, green energy. Policy framework:
incentives, parking & congestion implications, modal shift, and Marketing & Communication:
education & raising awareness.
In term of environmental sustainability, the target of 20% CO2 reduction by 2020 is the
commitment that drives energy sustainability related programmes, measures and strategies.
Electric mobility and freight is part of such commitment and is targeted to be responsible forenergy savings of 27.077 MWh/year by 2020.
Beja will become a standard setter in innovative models for similar projects throughout the
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