Evaluation Daniella Johnston
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Masthead
Coverlines
Competitions & Incentives
Main Image
Secondary Images
Model Credit
Banner
Guttenberg Design Principle
Badge
Price/Date/Barcode
Masthead
Branding
Page Numbers
Columns
Main Image
Secondary Images
Subscription
Guttenberg Design Principle
Masthead
Main Image
Body Text
Secondary Images
Gutter
Dropcap
Kicker
Captions/Pull Quotes
Branding
Sidebar
Guttenberg Design Principle
Design Balance
House Style
Masthead Colour Scheme
How does your media product represent particular social groups?
Teenagers/Students/Young
Adults
Both genders/majority male audience
Rock
What kind of media institution might distribute your media product and why?
• Europe’s largest privately owned publishing group
• Collected around two main divisions – magazines and radio
• Publishes over 300 magazines
• Kerrang!//Q/MOJO
• Kerrang – 43,000 prints weekly
• Q - 81,000 prints monthly
• The UK’s leading consumer magazine publisher
• 90 magazines
• UNCUT/NME
• Three core audiences – men/mass market women/upmarket women
• Reaches almost two thirds of UK women/42% of UK men
Bauer or IPC?
Who would be the audience for your media product?
What attracts you most to a magazine?
What would you like to see most in a magazine?
Conversational
Informal
Informative
• Males more suited to genres such as rock/metal/indie
• Females more suited to mainstream music such as pop/RnB
My magazine is aimed at both genders. However, because it focuses on rock music it will be more appealing to males than females.
How did you attract/address your audience?
Direct Address
Magazine Content
What have you learnt about technologies from the process of constructing this product?
Labels e.g. Product Research
Videos/Images/Office Documents
Organisation of my work
Slideshare
Zoom
Focus
Shot Composition
Lighting
Self Timer
Flash
Gridlines
Tripod
Camera
PhotoshopMagic Eraser
Tool
Crop
Rectangle/Line/Circle
Tools
Brush Tool
Paint Bucket
Spot Healing Tool
Text Tool
Guttenberg Design Principle
Rule of Thirds
•Primary optical area (strong fallow area)• Terminal area• Dead corners
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Focus Group
Success
Conclusion
• Appeals to target audience• Variety of bands• Consistent house style• Even distribution of images & text
Improvements • Coverlines on cover• Length of the article • Image manipulation • Small details (price/date/issue number)
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