Estonian Post Domestic Services
Ringo Kristelstein
Partner Relations, Business Division
20.4.2023
Contents
• Estonia in brief
• Addressed Direct Mail
• Unaddressed Direct Mail
• News and plans for 2010
Estonia in brief
Estonia in brief, I
• Population approx. 1,35 million
• Ethnic groups – 72% Estonian, 22% Russian
• Full member of EU & NATO
Estonia in brief, II
• Very e-developed
• GDP: 20 560 USD / per capita
• Currency: Estonian crown (1 EUR = 15,6466 EEK)
• Open market since 01.04.2009
Addressed DM
Addressed Direct Mail, I
• Only advertising, marketing or public information with an identical weight and message
• Merchandize and product samples accepted (up to 100 g)
• Max. weight: up to 2000 g / per item
• Min. volume: 300 items / per shot
Addressed Direct Mail, II
• D+6 service level as a standard, D+3 on demand
• Only Estonian PPI accepted or two PPI’s together
• Return address not mandatory
• Pre-sorting required
Addressed Direct Mail, III
• Pricing based on:- weight steps and- geographical delivery zones and- service level
• Discounts based on cumulative volumes for 6 months
• Delivered together with normal mail
• Quite flexible in terms of layout
Unaddressed DM
Unaddressed Direct Mail, I
• Only advertising, marketing or public information with an identical weight and message
• Max. weight: up to 2000 g / per item
• Min. volume: 1000 items / per shot
• D+6 service level as a standard, D+3 and D+1 on demand
Unaddressed Direct Mail, II
• No PPI required
• Approx. 555 000 private households / mailboxes
• Various targeting possibilities
• Delivered together with normal mail
Unaddressed Direct Mail, III
• Pricing based on:- weight steps and- geographical delivery zones and- service level and- delivery period
• Discounts based on cumulative volumes for 6 months
• Very flexible in terms of layout
Plans for 2010
News and plans for 2010
• Semi-addressed product
• Geo-targeting
• Address sales
• No prices changes, but discount system may change as of 01.01.2010
Additional information
1. Contact KAM:
- Mr. Ringo Kristelstein- E-mail: [email protected] Phone: +372 625 7285
2. Level 3 Database – www.ipc.be
Any questions?
Thank you!
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