design is good
essay of clues | tile + b
roadloom
| cradle-to-crad
le
essay of clues
be a bird.
or a bug.
or a building.
or a tree.
or a carpet. design is good.
When it looks good and does good. When it makes you want to be a
better person inhabiting a better world. When it’s Eco Solution Q® on top,
EcoWorx® underneath. When it’s the latest cradle-to-cradle collaboration
between William McDonough and Shaw Contract Group.®
Behold Essay of Clues. A design exploration of McDonough’s aerial
abstractions of the world, and a belief that great design should do
us all some serious good—be it a city, a building or a carpet.
Sometimes you need to take a step back.
Way, way back.
bird’s eye view of earth skin broadloom
We are working on the design of
communities and begin with what
we call ‘The Essay of Clues’. We
look at things like the sun, the wind,
the water, the biological history
and the culture of the site. Then
we imagine that we are birds that
evolved for that place and we look
down and wonder what we wish to
see. And then we get underground
and look up and imagine we are a
bacterium or a bug or a worm and
we imagine what we’d like to see.
Then we evolve the design”
“
- William McDonough
Waste not, waste not.Cradle-to-cradle is so incredibly good.
Why? Because Essay of Clues is made entirely from carpet components that are
endlessly recycled into more carpet. Earning the prestigious Cradle to Cradle® Silver
Certification from McDonough Braungart Design Chemistry (MBDC), Eco Solution Q,®
EcoWorx® and EcoWorx® broadloom also contribute to the design and certification
of a LEED building. Making you eligible for several LEED credits including recycled
content, low emitting materials and innovation in design. And that makes
Essay of Clues a very good choice for your space.
broadloomRoll-out the EcoWorx®
broadloom. At last,
cradle-to-cradle is available outside the square.
archeology
A bird’s eye view of ancient civilizations. They
practiced conservation and replenished degraded
farmland. One day, this carpet will replenish itself
into a whole new carpet. How very civilized.
good to know
EcoWorx® is a recipient of the prestigious EPA Presidential Green Chemistry
Challenge Award.
good to know
Flying above earth’s protective outer layer.
Warming the place up, comforting your every
step, renewing itself over and over again.
Your floors have never had it so good.
EcoWorx® is assessed by MBDC down to 100 parts per million, ensuring
safety at any distance for all those who live, tread and gaze upon it.
earth skin
Know what else is good?
Being carbon neutral.
Each year, the average American produces 10 tons of CO2 emissions
through direct home energy use, driving a car and traveling by plane.
Factor in frequenting a favorite restaurant, trips to the gym, purchasing
goods and services, and that number more than doubles—to 23 tons.
Don’t worry. There’s much good to be done. Of course we should all
strive to lessen our carbon emissions whenever and wherever possible.
Time-share a car. Unplug a lamp. Buy local. Stop your junk mail.
Carpet your workplace with Essay of Clues. In fact, we’ve purchased enough renewable energy credits to offset
its energy consumption completely—impacting climate change for the
whole planet.
Reducing your carbon footprint is good. Eliminating it entirely? Even better.
Learn more at www.shawcontractgroup.com
bug’s eye view of site lines tile
EcoWorx® tile. Complete eco-effectiveness
in 24 square-inch increments. Good
things come in carpet tile packages.
tile
city grid tile
Gazing down upon a city full of two-way
streets. Good carpet tiles in this life come
back as good carpet tiles in the next—
no navigation system required.
good to know
The Ethic of Reciprocity: Treat others as you would like to be treated.
That includes every being, every building, every bit of the environment.
land marks tile
From 40,000 feet it’s clear, we all leave our
marks. On hillsides, on glaciers, on ozone
layers. Wouldn’t it be nice if we could make
like these carpet tiles and leave only our
goodness behind?
good to know
Take a deep breath. All of our carpet products are CRI Green Label Plus
certified under the Carpet & Rug Institute’s indoor air quality program.
site boundary tile
Pull back and take a good look at your boundaries.
They’ll show you exactly where to push. Like this
carpet. It shoves CO2 aside—with energy credits
purchased to offset emissions.
good to know
Lighter and stronger than PVC backing, it takes fewer trucks to move more EcoWorx®.
In turn, saving millions of pounds of carbon dioxide from ever seeing the light of day.
site lines tile
Soaring high above the office landscape, its
floorplan lined for definition. A wall here, a table
there, sustainable carpet tiles as far as the
eye can see.
good to know
Essay of Clues does wonders. For your soul, for your workplace, for your bottom line.
In fact, when you’re finished, we’ll pick it up to continue its cycle of goodness—free of charge.
good mixing
site lines tile
land marks tile
city grid tile
site boundary tile
site lines tile & site boundary tile shown in site lines tile
natural clay 38755
just unearthed 38761
unmarked trail 38760
restoration 38103
green space 38378
foothills 38330
spotted shell 38150
rising above 38320
onyx stone 38500
shoreline 38530
new ground 38111
mine your past 38505
good colors
archeology, earth skin, land marks tile, city grid tile shown in land marks tile
restoration 38103
natural clay 38755
just unearthed 38761
new ground 38111
green space 38378
foothills 38330
shoreline 38530
rising above 38320
onyx stone 38500
spotted shell 38150
unmarked trail 38760
mine your past 38505
good colors
Archeology: Strut Desk & Buttercup Chair by Blu Dot Dilophosaurus Footprint Replica from the early Jurassic period by fossilconnoisseur.com
Land Marks tile: Trumpet Lamp by Niche Modern 2 Fold Black Walnut Desk w/Natural Opening by John Houshmand Dilophosaurus Footprint Replica from the early Jurassic period by fossilconnoisseur.com
Site Lines tile: Everywhere Desk by Christian Werner Chaise Zoe Chairs by Ligne Roset Moss Balls from Smith & Hawken
City Grid tile:Empire State Building from The New York First Company
Earth Skin:George Nelson Desk by Herman Miller Eames Aluminum Management Chairby Charles & Ray Eames 1958 Leaf Light by Yves Behar for Herman Miller
good props
Site Boundary tile: Strut Desk in Olive by Blu Dot Bertoia Chairs by Harry Bertoia for Knoll CFL custom chandelier designed by n+a
by how many birds are singing.”
– William McDonough
How we measure success:
“
be good
shawcontractgroup.com 877.502.SHAW 410 Old Mill Road Cartersville, GA 30120 Printed on recycled paper © 2008 Shaw, a Berkshire Hathaway Company SCG-022-NPA
Cradle-to-Cradle is a Service Mark of MBDC, LLC.
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