Eunhee ChoHyungsub Shin
Sun-a LeeJayoon Choi
Jisu Shin
Business analysis by SWOT of small truck business with a case of
Presented by
NOMAD?
Nomad is a wandering fashion bou-tique offering a handpicked selection of ladies’ fashion
Features
The yellow truck and well designed brand logo can get people’s attention easily
It draws your attention
Features
Features
Features
Features
All products in the shop have one style
Ethnic Style
Features
Although the shop is very small and operated by only a few people, it takes cards by using latest technol-ogy
Easy Payment
Features
Nomad is very active on the internet, you can see where they are going to go via the website and SNSs
Online Marketing
Convenient to move to their market
Time-Saving
Money-Saving
Strength
01 : Mobility
02 : Intimate Shopping Experience
03 : Using New Technology.
Strength
Convenient to move to their market
Time-Saving
Money-Saving
01 : Mobility
02 : Intimate Shopping Experience
03 : Using New Technology.
Strength
Convenient to move to their market
Time-Saving
Money-Saving
01 : Mobility
03 : Using New Technology.
02 : Intimate Shopping Experience
Opportunity
Increasing Mobile Retail In-dustry
01 : Weather
02 : Difficult to predict de-mand
03 : Relying on Owner’s Taste
04 : No Exact Demographic
Weakness
01 : Low Entry Barrier(Imitation Possibility)
02 : Low Customer Loyalty
Threats
Ideas for Improvement
01 :To figure out target cus-tomers(’Demographic’ – income, age, sex, social status, and etc.)
02 : To enhance the customer loyalty
03 : Empowerment – Breakup of the owner’s tasks
Thank You!
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