The key factors to ensure your International success
Patrick b. Simon
Worldwide e-commerce market is growing with 18,3% and set to hit $1.5 Trillion
Source: eMarketer, January 2014
Western Europe: 12,4% Central and Eastern Europe: 19,2%
Asia and Pacific: 27,5%
North America: 13,5%
From the six major e-commerce countries word wide, 94 million people buy cross-border
USA UK
China/HK
Canada
Australia
Germany
45%
37%
26%
18%16%
14%
Most popular cross-border world-wide B2C markets
Source: eCommerce Europe Report 2014
European buyers are used to purchasing on foreign websites
Austra
lia
Finland
Denm
ark
India
Spain
Canad
a
Belgium
Mex
ico
China
Brazil
Russia
Argen
tina
Fran
ce UK
Germ
any
Nathe
rland
s
Japa
n
Kore
aUSA
76
6459 56 55 54 53 50
44 4339 38 38 38
32 30 3025 22
Rates of e-shoppers purchasing on websites located in another country
(percentage)
Source: Digital Agenda Scoreboard – EU Commission
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Preferred countries when buying from abroad
Source: TNS & NEPA, 2013
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1. United States of America2. China3. Germany4. France
1. United Kingdom2. Germany3. United States of America4. China
1. United Kingdom2. United States of America3. China4. Netherlands
1. Germany2. United Kingdom3. France4. United States of America
Germany
BeNeLuxFrance
United-Kingdom
Huge opportunities across the border
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1. Density in population
• Denmark: 20% for PUDO
• Germany: 90% of the population has an parcel automate at less then 10 minutes
Sources: E-commerce Europe / IPC
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2. Tax issues
• As from 35.000€ for Spain and Malta
• From 100.000€ for Germany and Luxembourg
Compulsory tax representation
Source: www.vatlive.com
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3. Customs clearance
In Switzerland the
clearance cost
depends on
the country of origin
In Russia all imports
with value less then
1000€ are exempt
Sources: www.post.ch/www.russianpost.ru
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4. Sales peaks
• Black Friday• Cyber Monday• Boxing Day• Singles Day• …
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5. Different expectations
• Switzerland: not primary
• UK: H+1
• Singapore: H+3 et J+1
• China: H+8
Time factor
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5. Different expectations
• Standardisation of the right to return in the EU (14 days)
• In Germany the return rate reaches 50%
• In China and in Russia, the parcels deliverer waits while trying clothes
Returns
Sources: The Wall Street Journal/www.techcrunch.com
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5. Different expectations
• France: 7% • Belgium: <20%
• United Kingdom: 21%
Free delivery
Sources: Simtrec Webwinkel Logistiek, 2013, Datatrans SA
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5. Different expectations
• Scandinavia: PUDO
• Russia: payment at delivery consignes automatic lockers + delivery points
• Belgium: 3 options to 90% of the preferences
Delivery methods
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Cross-border opportunities for Dutch webshops
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16
Ecommerce in Germany
1. Clothing/footwear
2. Books
3. Home electronics
4. Cosmetics
5. CDs
6. Films/DVDs
7. Sport/leisure
8. Home furnishing
54%
47%
39%
29%
29%
28%
24%
22%
Some facts and figures
Source: TNS & NEPA, 2013
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The importance of lowest price and free deliveryThe proportion of online shoppers who feel that lowest price and free delivery are very important if they are to buy from an online store.
Number of million consumers who have shopped online
58.239%
40%
Top 8 products bought by German consumers onlinelast year
The proportion of consumers who have at some time bought from a
foreign site.
46%
Top 3 most common purchases when buying from foreign sites
12 3
Home electronics
Clothing/footwear
CDs
Top 3 most popular countries from which to buy
1 2 3
UK USA China
Preferred payments methods in Germany
46%
29%
9%
8%
4%
3% 1%
InvoiceMicropayment Service Credit/debet cardother method Direct via bank Cash on deliveryInstallmant/financing
E-commerce in BelgiumSome facts and figures
Source: e-Commerce Europe
12
57% of the Belgians have shopped
online in the last year
647 €The average spending per e-shopper
Over 30% of BE e-shoppers spent more than €150 euro online last year
Best online selling categories
31
2
Clothing and Accessories
Home Decor Multimedia & hardware
25,6% e-commerce growth in 2013
Belgians have high expectations with regards to delivery
Source: country factsheet Belgium bpost Internatiional
Home delivery is
prefered by 70% of
Belgian e-shoppers
15% are prepared to collect their parcel in a bpost pick-up point
48% is favourable to lockers
25% expects free delivery
Payments and tax in Belgium
Source: eCommerce Europe report 2014
Most popular payment methods are Visa/Mastercards or Bancontact/Mister cash
Standard VAT rate is 21%
Belgium: our primary focus
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We think
global…
…but act
local
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We are a global company…… with global operations and gateways
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www.bpostinternational.com
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