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Business Models &
Environmental DataChris Adams - Product Science
Monday, 14 October 13
mailto:[email protected]:[email protected]7/27/2019 Environmental data and business models - The story of AMEE
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Overview for this session
- Understanding business models
- Case Study - AMEE
- Questions
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What is a businessmodel?
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A business model is the
logic that describes how an
organisation creates,
delivers, and captures
value
Ostervalder & co - Business Model Generation
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Customer
Segments
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Customer
Segments
Value
Propositions
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Customer
Segments
Value
Propositions
Channels
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Customer
Segments
Channels
Customer
Relationships
Value
Propositions
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Customer
Segments
Channels
Customer
Relationships
Revenue Structure
Value
Propositions
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Customer
Segments
Channels
Customer
Relationships
Revenue Structure
Key
Resources
Value
Propositions
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Customer
Segments
Channels
Customer
Relationships
Key
Resources
Revenue Structure
Key
Activities
Value
Propositions
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Customer
Segments
Channels
Customer
Relationships
Key
Resources
Key
Activities
Revenue Structure
Key
Partners
Value
Propositions
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Customer
Segments
Channels
Customer
Relationships
Revenue Structure
Key
Resources
Key
Activities
Key
Partners
Cost Structure
Value
Propositions
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Customer
Segments
Channels
Customer
Relationships
Revenue Structure
Key
Resources
Key
Activities
Key
Partners
Cost Structure
Value
Propositions
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What are the most impor tant costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
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Through which Channels do our Customer Segments
want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
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Case Study:AMEE
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First business model - aggregate data,
sell access to calculations using it
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Customer
Segments
Channels
Customer
Relationships
Revenue Structure
Key
Resources
Key ActivitiesKey Partners
Cost Structure
Value
Propositions
gov dept
largecorporates
innovativeSMEs
calculateenvironmentalimpact withoutneeding science
team
websitesales team
acquisition
consultative sales
tiered subscr iption fees to use platform
revenue share with soft ware vendors
building platform
sales & clientsupport
comprehensiveemissions data
models
deep expertise
adding models toplatformData publishers
(IPCC, DEFRA etc.)
Large CorpSoftwareVendors
InternetInfrastructure
Co
Science and sales team
Platform host ing & software engineers
Data licensing
soft ware vendorpartners
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2nd model: Package common uses
of environmental data into appsMonday, 14 October 13
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Customer
Segments
Channels
Customer
Relationships
Revenue Structure
Key
Resources
Key ActivitiesKey Partners
Cost Structure
Value
Propositions
sustainabilityconsulting firms
in house CSRteams
online apps forcommon
sustainabilityanalysis
website
sales team
consultative sales
self service
Tiered subscrip tion fees to use platform
building platform
sales & clientsupport
comprehensiveemissions data
models
developercommunity
online appdevelopmentData publishers
(IPCC, DEFRA etc.)
App host ingcompanies
3rd partydevelopers
Science and sales teamApp development team
Developer communit y programme
CSR softwarevendors
add environmentalcalculations toown online apps
Host ing fees for running own apps
Bespoke online app developmentPlatform host ing & platform team
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3rd Model: Co-create datasets with users,
sell the analysis
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Customer
Segments
Channels
Customer
Relationships
Revenue Structure
Key
Resources
Key ActivitiesKey Partners
Cost Structure
Value
Propositions
Large corps -supply chain
leaders
Green SMEs
Use env. &financial data to
reduce risk insupply chain
website
sales team
Bespoke analysisSelf serviceSME advice
Subscrip tion revenue from larger corps forpro supply chain features
Business Analysisfor large corps
Financial and env.data
Providing content
for SMEs
Financial and
env. dataproviders
Online CSRcommunity
Consumers ofAMEEs open
datasets
Sales and BI teams
Compete on
greencredentials, andresearch
competitors
Rev share on reports from financialproviders
open data & APIsBI expertise
Platform development
Financial data licensing
online CSRcommunity
Online communitylinks
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- Your business model may change asyour learn more about the problem you
are trying to solve
- Be prepared to change how you useenvironmental data, and which
activities it supports as your modelchanges
Take away points
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Thank you.
Chris Adams - Product Science
@mrchrisadams
mailto:[email protected]:[email protected]:[email protected]:[email protected]