Unleashing local entrepreneurial talents through design thinking and entrepreneurial thinking
Jeong Tae Kim
who has more sustainable solutions?
field
office / biz. school
Martin, 18 year old“solar-powered mobile the-ater”w/ initial investment
Malawi, 2011
value proposition
We unleash and accelerate entrepreneurial tal-
ent in least developed countries through
mobile incubation centre and mobile marketing centre.
Investment &
consultancy
methodology: integrated empower-ment
Design thinking
Entrepre-neurial thinking
Sales-per-sons
Micro-en-
trepreneurs
Best practice replication
activities: mobile incubation cen-tre
Mobile Incuba-tion
Centre (MIC)
Mobile Market-ing
Centre (MMC)
1
2
Design thinking - human-centered - empowered
Consultancy
Entrepreneurial thinking - problem-based - business Idea game
Incubation
mic: empowering entrepreneurs 1
biz students
Malawi, 2012
Malawi, 2012
activities: mobile marketing centre
Mobile Incuba-tion
Centre (MIC)
Mobile Market-ing
Centre (MMC)
1
2
Sales training - Products like eye glasses, children books, etc
Sales activities- Generating in-come
mmc: training sales-persons 2
Training local people as sales-persons of BOP-targeted proven products
USA, 2012
Field-testing and prototyping prod-ucts being devel-
oped Malawi, 2012
Microwork mobile application:finalist at a World Bank competi-tion
entrepreneurship on the move presents
Improved quality of life in least de-veloping countries through sustain-able business that engages and benefits communi-ties
Increased opportunity to earn cash
Reduced de-pendency on outside assis-tance
# biz ideas generated by locals
# biz stu-dents with hands-on ex-perience
# local peo-ple trained as salespersons
IMPACTOUTPUT
OUT-COME
theory of change
business modelCustomers• business schools or institutions• social enterprises with products for BOP Beneficiaries• local people and participating biz students
revenue streamCost $50K (excluding one-off cost for buying a bus)
• staff salary / fuels / investment, etc.
Profit $120K• service fee ($10K per service) / sales of prod-ucts
(per country per year)
• Pilot-tested with $10K grant• Access to Millennium Villages in Africa• Partnership with organizations including Vision Spring, Books International, etc• Existing teams & office in Malawi and Korea • Invited to HK by one of top 100 MBA schools
where we are: resources
what we need: further resources
• $200K (for, among others, purchasing buses) • Connection to biz schools
thank you and invite you all to
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