Uncommon Sense Required To Win
Who Wins?
New Insights & Unique Data
over
Scale and Experience.
Markets are Imperfect
Discovery, Enterprise & Differentiation
over
Processes & Systems
Profits?
Practices drawn on Insights
over
“Best Practices” drawn from economics and social sciences
Differentiation?
States of Knowledge
over
Forms of Ideology
In a nutshell- A Trek!
Market-based competition is a discovery process
Objective is asymmetric knowledge
Explorer in an Effective Organization
1) Winners & Losers
“Dare to think for yourself”
There is no standard way of winning
Strategy is the art of first-hand thinking
Theories cannot replace Insights
Firms outperform their competitors by
aiming to be different, not better
“Don’t be the best of the best.Be the only one who does what you do.”
- Jerry Garcia
Losers look to competitive
benchmarks than to their own imagination
“Best practice is not the best strategy”- McKinsey & Company
Losers define strategy as cost competitiveness
& seek efficiency through cost reduction
“Be a price-maker, not a price-taker”- Jules Goddard & Tony Eccles
Winners are motivated more by
meeting a need than a target
“The purpose of a business isto create a customer”
- Peter Drucker
The difference is less your aims and more
your methods
“Performance is a return on right beliefs, not right intentions”
- Jules Goddard & Tony Eccles
The greatest threats to corporate
performance are internal, not external
“We are what we repeatedly do.”- Aristotle
It is better to be first than it is to be better
“Losers are typified by the catch-up strategy of a better product
at a lower price”- Jules Goddard & Tony Eccles
Success is its own multiplier
“I’ll have what she’s having,”- Meg Ryan
Most marketing efforts serve only to
reinforcethe status quo
“Buying habits die hard,”- Jules Goddard & Tony Eccles
2) Strategy & Tactics
Competitive Advantage=
Corporate Individuation
Individuation =Inventiveness + Discovery
A strategy is not a plan of attack but an
idea under study
“A strategy is a purposive sequence of decisions inferred from a unique belief
system or world view.”- Jules Goddard & Tony Eccles
The measure of a strategy is not its
ambition but its truth
“Pioneering practices become best practices, which in turn become
standard practices.”- Jules Goddard & Tony Eccles
The greatest barriers to competition are
personal & cognitive
“Winning strategies are best protected by their own heretical status.”- Jules Goddard & Tony Eccles
Wealth-creating actions are driven more by curiosity
than by targets
“Go beyond the prevailingstate of knowledge.”
- Jules Goddard & Tony Eccles
Effective strategy is as likely to flow from action as to lead to
action
“What comes first- thought or action?”- Jules Goddard & Tony Eccles
Strategic breakthroughs are more likely to arise from adhocracy than a
formal planning process
“Success has many fathers,failure is an orphan”
- Jules Goddard & Tony Eccles
Creative people give themselves more time
to solve problems
“Poet, Artist, Logician and the Scientist,”- Jules Goddard & Tony Eccles
Strategy is more dependent on
courage & humilitythan
talent & charisma
3) Organization & Management
Stereotypical responses to pressure serve only to increase the pressure
Balance the virtues of Control & Learning
Beliefs -> Targets -> Measures -> RewardsBeliefs -> Questions -> Ideas -> Experiments
- Jules Goddard & Tony Eccles
The internet is disintermediating
management
“Draw upon more diverse talent pools,Co-create with customer & user groups,
Relinquish control & work practices”- Jules Goddard & Tony Eccles
The need for extraordinary
management suggests a poorly designed
organization
Companies underestimate the power of intrinsic
motivation
“Autonomy. Mastery. Connectedness.”- Jules Goddard & Tony Eccles
“Find LeadersBuild Teams
Engage EmployeesForecast Outcomes
Pricing OptionsDetect Waste
Pick Winners”
- Jules Goddard & Tony Eccles
References
Uncommon Sense, Common Nonsense(Jules Goddard and Tony Eccles)
Mashable.com
TheMuse.com
@sushrutmunje
Founder & MD
Hammer and Mop
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