Download - Entertainment, smart toys & the internet of things.

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Entertainment, smart toys & the internet of things.

Alexandra Deschamps-Sonsino @iotwatch

CEO of Tinker London 2007-2010

Good Night Lamp 2012-

designswarm 2011-

What is #iot?

When we embed connectivity in everyday objects

When those objects are designed with an understanding of the affordances of the web.

Hardware (open/closed)

Connectivity

(wifi, zigbee/radio, GSM)

Battery life

Standards

Privacy

Security

What things?

What things?

Smart Cities

Smart Homes

Wearables

Other

Flying Saucers in 1957

Frigidaire’s future kitchen in 1956

Honeywell’s Kitchen Computer in 1969

fuckyeahinternetfridge.tumblr.com/

Dick Tracy’s watch in1946

#iot is everywhere!

Evolving industry Human-Computer Interaction Ubiquitous computing / ubicomp blogjects Smarter Planet (IBM) Internet of Everything (Cisco) Industrial Internet (GE) Internet of things Wearables Connected products …..

Extending your screen-based content in the real world.

Tracking activity early on

Using toys to play on screens

Rewarding you for on screen play

Extending play online

Control the screen-based interaction easily Push updates easily Dependant on mobile connectivity Dependant on screen-based ux

Pros

Cons

Extending your cloud-based content in the real world.

Tracking physical activity

Playing remotely

Good Night Lamp

Playing with other senses

Content on demand & timed

Works as a product even when the data doesn’t work. Dependant on the structure of your data & APIs

Pros

Cons

Smart vs connected.

designswarm.com/blog

How to do this?

Assume a minimum investment of £5K to develop a crowdfunding worth prototype. Assume a minimum of £200K for industrialisation. Assume 3 years to really test the market. Decide what defines the success of a product. PR or sales.

The good news

Incubators & accelerators are growing in this space. (Nike & TechStars, BoltBoston, Highway1, Haxlr8r) Send a team to one of them. It’ll be cheaper than running it yourself. Crowdfunding is a good way to test the water with a big brand.

It’s early days.

Careful about the data though!

Education tools are increasing expectations

Kiitos. Thank you. Merci. Grazie.

@iotwatch @GNLteam @ConnectedIOT

Alexandra Deschamps-Sonsino [email protected]