Enterprise 2.0
Leveraging collaborative platforms to foster knowledge, productivity, innovation
and engagement
cecil dijoux – [email protected]://ceciiil.wordpress.com
1 – Knowledge
2 – Productivity
3 – Innovation
4 – Collaboration
5 – Engagement
6 – Enterprise 2.0
7 – Vaporware ?
8 – Implementation
1 – Knowledge
Knowledge is the source of wealth. Applied to tasks we already know, it becomes productivity. Applied to tasks that are new it becomes innovation.
Peter Drucker
Management challenges of the XXIst Century-1999
Knowledge Worker : one who works primarily with informationor one who develops and uses knowledge in the workplace.
Peter Drucker (1959)
It’s not a question of technologies
« Knowledge is of two kinds: we knowa subject ourselves, or we know where we can find information upon it. »
(Samuel Johnson. 1709-1784)
2- Productivity
Knowledge
Contribution of management in XXth century : 50 fold increase in the productivity of the manual
worker in manufacturing.
Peter Drucker (Management Challenges of the XXIst Century)
Knowledge workers spend up to 30% of their working day looking for data.
“If HP knew what HP knows we would be three times more profitable”
Lew Platt – Former CEO of HP
Only 44% of corporate users can find the (internal) file they’re looking for compared to 86% of similar internetusers
Survey 1000 middle managers
US/UK – Jan 2007
Managers spend 2h/daysearching information
50 % is of found information is of no value
Knowledge capture in Enterprise 1.0Knowledge leaks+ =
isolated, unreachable knowledge
tacit knowledge
Enterprise captured knowledge
Accessible searchable knowledge
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Productivity3- Innovation
Knowledge
« Innovation is the process that translates
knowledge into economic growth and
social well-being. »
(Australian Research Council)
it also is …
… five keys
Experimenting
Networking Observing
Questionning
Innovation
Associating
Harvard Business School 6 year study
3000 executives 500 innovative entrepreneurs
… associating + networking
Usage and Technology along 3 axis :
Offer : Product / service (technology, design, marketing)
Process
Business Model
… observing
“Good innovation comes from just solving simple problems that you’re
intimately involved with.”(David Heinemeier Hansson – 37Signals)
… questioning
(Eric E Vogts : The Art of Powerful Questions –catalysing Insight, Innovation and Action)
“In Germany, company such as Daimler, Bayer, Siemens or SAP all have an entire department of
Grundsatzfragen, i.e a department of Fundamental Questions.”
… experimenting
« Management that is destructively critical when mistakes are made kills initiative. And
it’s essential that we have many people with initiative if we are to continue to grow. »
William Mc Knight – 3M President/Chairman from 1929 to 1966
65% of the 700+ senior executives are disappointed in their enterprise’s ability to stimulate innovation.
The McKinsey Quarterly
Competitive advantage
from better interactions
… disappointment
ProductivityInnovation
Knowledge
4- Collaboration
Based on proximity, people are not likely to collaborate very often if they are more than 50 feet apart
Thomas Allen – MIT, 1977
30 40 50 60
5
10
15
20
30
35
25 to 50% of workforce is engaged into knowledge-based collaboration consisting of « tacit »
How to capture this knowledge ?
email : a collaboration tool ?
easy ubiquitous & universalprivate communication
ChannelPoint to point
Not Searchable20% of managers time
Collaboration
Innovation
Productivité
Connaissance
Weak Tie
Engagement
Org chart + top down= Knowledge Silos
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Strength of Weak Ties (M. Granoveter - 1973)
Strong Ties
Weak Ties
Innovation
Productivity
Potential innovation
Potential Ties
How to leverage weak ties ?
Knowledge workers
Post-ideologic
Authority : earned as opposed to granted
not enterprise 1.0 compatible
the digital natives conundrum
ProductivityInnovation
Knowledge
Collaboration
5- Engagement
Engaged : 21%Enrolled : 41
Disinchanted : 30%Disengaged: 8%
90,000 people18 countries
engagement survey
1. The global workforce is not engaged
2. Engaged employees are not born, but made
3. Employees worldwide want to give more
6% difference in operating profit between companies with high and low employees engagement
Conclusions
6- Enterprise 2.0
ProductivityInnovation
Knowledge
Collaboration
Engagement
6- Enterprise 2.0
ProductivityInnovation
Knowledge
Collaboration
Collaborative platforms to foster knowledge, productivity, innovation & engagement
Engagement
The use of emergent social softwareplatforms within companies, or
between companies and their partners or
customers.
Pr. Andrew McAffee (PHD Harvard Business School, Principal research
MIT Sloan School of Management)
Social Software
Network effects
Free and easy
Lack of up-front structure
Emergence
> Disruptive technologies
Underlying trends
wiki
Simple + easy
Unique source
Online + searchable
Versionning
Collaboration
Innovation
Productivité
Connaissance
Weak Tie
Engagement
profiles
competences management
+ expertise localisation
+ career management
= Weak ties + Engagement
Collaboration
Innovation
Productivité
Connaissance
Weak Tie
Engagement
blogs
vision
leadership
googability
cecil dijoux
Collaboration
Innovation
Productivité
Connaissance
Weak Tie
Engagement
Folksonomy : lack of up-front structure at work
Categorization system gradually built over time and usage by the users
Collaboration
Innovation
Productivité
Connaissance
Weak Tie
Engagement
Real Time Web
to follow and be followed
+ 140 characters
+ instant communication
= Weak ties in action – fast !
Collaboration
Innovation
Productivité
Connaissance
Weak Tie
Engagement
efficiency
engagement
knowledge capture
open questions
Discussions & conversations
Collaboration
Innovation
Productivité
Connaissance
Weak Tie
Engagement
Knowledge Management 2.0
Enterprise captured knowledge
BlogWikiAnswersForumsProfessional profilesAccessible / searchable knowledge
Tacit knowledge
Isolated, unreachable knowledge
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Fluidizing + de-siloizing = collaboration 2.0
cecil dijoux
Experimenting
Networking Observing
Questionning
Innovation
Associating
Five keys of Innovation with
Enterprise 2.0
1. interest in employee well being
2. Reputation for Social responsibility
3. Ability to improve skills
4. Input into decision making
5. Resolution of customer’s concern
6. High personal standards
7. Career opportunities
8. Challenging works
9. Good relationships with supervisors
10.Innovation
Enterprise 2.0 and engagement
factors for employees
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Technology rather than user drive
Complex
Taxonomy
Documents based
Too much structure for emergence
Sharepoint ?
Collaboration
Innovation
Productivité
Connaissance
Weak Tie
Engagement
7- Vaporware ?
US Intelligence services agencies (16 worldwide) wiki
intellipedia
Spacebook : NASA’s secure, homegrown secure social network application
« Why a social networking ? Because NASA is more than just one expertand one center »
Celeste Merryman – NASA (Findings from the NASASphere pilot)
« We expanded the VMWorld conference from a 3 day event for 15,000 people to a 365 day/yeardestination for 50,000 IT Professionals. Oh, and
VMWorld saved us $250K in event management fees. »
Eric Nielsen, Director of Web CommunitiesVMware
8 – Implementation
Players
Gartner MQ, 2009 Social
Software in Workforce
Ability to execute
Visionaries
JiveMicrosoft
IBM
Open Text
Atlassian
Liferay
BlueKiwi
Drupal
Candidate
Large / mid-size (1500+ employees / £250m+ revenue)
Globally distributed workforces
Highly competitive industries (eg High Tech)
Enterprise Social Network Whitepaper (Bloor)
“The Average Intel employee dumps one day a week trying to find people with the experience & expertise plus the relevant information to do their job … Let me just say that it motivates us to take action”
Laurie Buczek
Enterprise Social Media Program Manager, Intel.
49% of 2008 IT initiatives focus on collaboration as a
key priority.
10 Management Principles
Conversation (Vs Diffusion)
Bottom up (Vs Top Down)
Reputation (Vs Hierarchy)
Emergence (Vs Structure)
Folksonomy (Vs Taxonomy)
Agile (Vs Process)
Transparence (Vs Security)
Open networks (Vs Silos)
Simple (Vs Abstract)
User driven technologies(Vs IT Governance)
Trust (Vs Contrôle)
IT integration : a liquid nature
37Signals : digital natives en action
12 people (4 days/week) and +2M users of their SaaS products (US$+5M / month)
• Ruby on Rails
• getting real
• do less
• small is the new big
Knowledge worker productivity x 50
Andrew McAfee @ PARC : http://bit.ly/1OqqED
Andrew McAfee Blog : http://andrewmcafee.org/blog/
Myths of Innovation : http://bit.ly/3P5KOD
Innovation digest : http://bit.ly/2O4ufG
Essential Peter Drucker : http://bit.ly/kbyRo
Netocracy : http://bit.ly/1AyqUe
Signals Vs Noise : http://37signals.com/svn/
Entreprise 2.0 – 10 Principles of Management : http://wp.me/p58hh-mL
Art of powerful questions : http://bit.ly/3gxvvv
Ken Robinson on creativity : http://bit.ly/101CR
Bibliblography
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