Who We Are
Our philosophy is simple. Understand your market, your customers and all your stakeholders. Know what each expects and manage your business accordingly.
Solid communications and a commitment to Corporate Social Responsibility are just elements of good business.
Engage Atlantic has been developed through years of working with clients to better engage key stakeholders. From direct communications efforts, to more in-depth stakeholder engagement exercises, Engage Atlantic has been built on the philosophy that the relationship with your stakeholders - internal and external - is the only element of your business that will determine an organizations long-term sustainability.
Who We Are
Engage Atlantic brings together some of the regions best freelance consultants in areas of Communications, Human Resources and Operational Efficiency. Engage Atlantic also brings significant expertise in key sectors including; Government Fisheries Municipal Healthcare Gaming Non-Profit International Sporting Competition
Engage Atlantic has a proven record of changing an organization’s position with stakeholders by implementing a proven model of engagement.
"The heart of dialogue is a simple but profound capacity to listen. Listening requires we not only hear the words, but also embrace, accept, and gradually let go of our own inner clamoring.”
William Isaacs
What We Do
Stakeholder Engagement We believe in engaging stakeholders to ensure they see themselves in your
objectives and strategies moving forward.
One way we have successfully done this is through our stakeholder audits.
Audit sessions are used to develop recommendations and strategies for achieving your corporate objectives while engaging stakeholders. This work then forms the basis of a new branding and marketing exercise, a new stakeholder engagement process and stronger employee engagement.
These sessions are designed to gather all opinions with respect to where the organization is today, to conduct a SWOT analysis and to determine common points of opinion that could lead to better implementation of the corporate objectives while delivering on stakeholder promises.
Our stakeholder audit model has a proven track record and has helped organizations to increase sales, employee engagement, positive public opinion and consumer demand.
What We Do
Strategic Marketing and Communications Planning
Engage Atlantic has several years experience in the areas of Communications and Marketing planning including;
Short term or communications/marketing plan related to a specific program, campaign, activity, etc.;
Public environment analysis, issues and/or crisis management; Communications/marketing objectives; Target audiences; Key Messages; Strategic Considerations; Tactics and Marketing/Communications products; Evaluation of impact/benchmark data; Costs analysis.
Implementation of communications/marketing plan(s) including; Conceptualization, creation, production and delivery of
promotional activities, products, initiatives, etc.; Examples of these can range from advice, briefing sessions to
Ministers and senior officials to promotional tools
Because hope is not a strategy!!
What We Do
Media Relations/TrainingOur experience, as a corporate and organizational spokesperson
at the local, regional, national and international levels allows us to provide clients with key insights, knowledge and learnings from years on the job - day in and day out.Other areas of expertise include;• Public Relations Counsel• Development of Print Related Materials• Media Relations• Media Training and Crisis Communications Training• Media Analysis• Organization of News Conferences, Media Scrums, Media Briefings and related materials• Crisis Management• Internal Communications• Writing (including speechwriting)• Conference/Seminar/Event Planning• Organization of events • News Releases/Media Advisories• Backgrounders• Speeches• Reports• Newspaper Articles• Feature Stories• Brochures/newsletters/Annual Reports• Scripts (for radio, Television and Presentation)
“Treat journalists as
you would customers:
be sensitive to their needs.”
What We Do
Government Relations
Working with government departments and agencies can be a very worthwhile experience for your business or organization. All levels of government have programs and services designed to help organizations and businesses through start-up throughout the life of that organization.Engage Atlantic brings years of experience in working with government departments and agencies at the municipal, provincial and federal levels.
Government Investment
Does the prospect of developing a government funding program grant application seem daunting?Engage Atlantic has garnered over $10 million in forgiveable and interest free loans and government investment in the last year alone.Our experience provides greater success rates in securing government investment for your project, idea or business plan.
What We DoSocial media Strategy
Is your organization looking to have a presence within the realm of social media?
Do you know where to start, which tools to use and what strategy to implement?
Do you know that hope is not a strategy.
Engage Atlantic has developed strategy for companies and government departments.
We can help your organization determine if social media is right for the outcomes you are looking for.
What We Do
WritingNews Releases/Media Advisories
Articles
Backgrounders
Speeches
Reports
Newspaper Articles
Feature Stories
Brochures/newsletters/Annual Reports
Scripts (for radio, Television and Presentation)
What We Do
Corporate Social Responsibility
Is your organization committed to doing the right things?
Are you committed to giving back, to making good choices, to adopting business practices that are good for the company and the places in which you operate?
Engage Atlantic has developed CSR Frameworks for some of the world’s largest organizations. We understand CSR is an extension of good business – not a PR stunt.
We know how to help your company be successful while making a difference and setting yourself apart!!
The voluntary actions that a business can take, over and above compliance with minimum legal requirements, to address both its own competitive interests and the interests of wider society.
Contact Information
(506)878 3025
www.engageatlantic.ca
Twitter: @engageatlantic
Facebook:www.facebook.com/engageatlantic
Linked In: Mike Randall
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