How Target knows more about you then
you do
The Target Dilemma
The Story
Target knew his daughter was pregnant before he did!
How They Tracked Her Purchases
A Guest ID to track:
• Purchases
• Returns
• Inquiries
• Quantity of purchases
• Time/Date
Specialized Flyers and Ads
Get them hooked while they’re young so-to-speak
They Can Purchase Your Information Too
They know more about you than you do.
They Use Math and Science…
… To get you to buy their products.
All in all…
… You’re pretty much a sitting duck either way
Thanks for Watching!