ENDORSEMENT PROJECTLUKE PARKER AND JACOB SWEET
Men’s, women’s and kid’s sport clothing company Tops, bottoms, essentials, bras and shop by sport Gym clothing, active wear, yoga clothing
You can find your favorite team’s apparel
Quality sales offered Limited time, mix and match, outlet up at 60%
We are Hanes’s second largest brand
Small Forward for the Spurs
3rd year in the NBA
Went to San Diego State University
NBA champion and Finals MVP, 2014
S/F Kawhi Leonard
Kawhi’s Image
His image is being a champion and hard worker
He has a quiet, but happy and positive personality
Has good speaking ability, very professional
He is humble and charismatic
FIT
Kawhi is a champion on the court, we are the champion brand
We have a great selection of basketball clothing
For many years, basketball has been our main sponsored sport
We focus on our kid clothing; Kawhi is young, helping us focus on younger generation
Target Market
Ages 8-22 Men, women, children High school, college
Basketball players All levels
Endorsement Campaign
Television Commercial CBS, ABC, ESPN During NBA and college regular season Play through NBA playoffs and more if Spurs
repeat
Kawhi will help teach to never be satisfied To have that taste of being a champion
“I use it, so should you.”
Television Commercial-Weight room
Training music, music that helps keep focus Wearing our Champion gear throughout
Doing sit-ups, starring at trophy as he comes up
Running on treadmill, looking at the trophy
Doing pull-ups, every time he rises up, sees trophy
Television Commercial-Basketball court
Looks like he is playing defense, gets a steal, dunks, as he comes down he lands near trophy.
Shoots a free throw, makes it, trophy is in front of basketball standard
Turns to camera and says, “Dress like a champion, play like a champion.”
Social Media Campaign
Facebook and Twitter
Kawhi will be doing an assortment of exercises from the gym and weight room
Will be a quick clip showing off our brand
Will end the clip with our slogan “Dress like a champion, play like a champion.”
Questions???
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