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ENDLESS AISLE
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Definition
Endless aisle refers to the concept which enables retailers to empower
its customers through digi ta l mediafor ordering products beyond the
boundaries of physical store environment.
Customer uses
digital media for
ordering
Digital media
captures
requirements
Virtual product
display for
selecting
products
Delivery
Location
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How can I
increase my
sales?
What will help
me to reduce
myoverheads?
How can I
increase my
product reach?
How can I reduce
lost sales
opportunities?
What will help me
to improve
customers
shopping
experience?
What added
value can I give
to my
customers?
What will help me
to reduce my
inventory?
Business Pain Areas
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Can I place
orders while
on the move?
Can I pay
using my
Smartphone?
How can I get
better price for
products?
How can I get
ease of shopping? Can I track my
order status and
delivery time?
I dont want to
stand in long
queues for
check out?
Can I get products
delivered at
home?
Customer Needs
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Concept
Through Kioskcustomers can evenpurchase items thatare not available inthe store
Virtual 3Dmerchandising helpscustomers to get theidea as to how theproduct will look/suitthem
Customer need canbe fulfilled with thehelp of betterinventory visibility
Retailers refers tocombined stock poolof all locations (Backstore, warehouse,On-line store)
Single stockpoo l
AnywhereEverywhere
Increase OrderFulf i l lment Rate
Sell ing items
that are notphys ica l ly instores
VirtualMerchandising
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Check
stock
Product selection
(Retail store, Airport,
Railway station, Bus Stop
etc..)
Delivery
Display panel
Kiosk
Smart Phone/Tablet
Check stock in
companys
inventoryYES
NO
Contact
Manufacturer
Endless Aisle process
Retailer
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Business Benefits
Increasedfulfillment /
conversion ratio
Less inventorycarrying cost
Better utilizationof retail space
Highercustomer
satisfaction
Increasedcustomer
loyalty
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Customer Benefits
Easy access to retailersproduct offerings
No need to wait forcheck out
Ease of shopping fromconvenient locations
Better price ofproducts
Easy to trackorders
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Enablers of Endless Aisle
VendorManagement
OrderManagement
InventoryManagement
SKURationalization
Master DataManagement
Endless
Ais le
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Master Data Management
Master data consolidation, including
cleansing, removal of duplicates,
normalization, and categorization across
millions of records
Rich content management with powerfulfunctionality as well as intelligent image
management for Web- and print-
publishing abilities
Maintaining Article/Item Master
Maintaining Price Master
Promotions update on regular basis
EAN / Barcodes up to date information
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SKU Rationalization
(Deliver the optimal assortment of items
based on the analysis conducted )
Master data consolidation, including
cleansing, removal of duplicates,
normalization, and categorization across
millions of records
Maintaining Article/Item Master
Maintaining Price Master
Promotions update on regular basis EAN / Barcodes up to date information
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Vendor Management
Financial Audit
Product Quality Assessments- ProductTesting
Technology acceptability (Landscape)
Supplier capability to meet Safety andEnvironmental protection Requirements.
Audit of Supplier documents and supplierPlant to verify compliance to Buying
agreement made with Customer.
Select Suppliers to take part in SourcingEvent and send Information to stake
holders for Sourcing Decision.
Industry proven track record
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Order Management
Customer can place the order by usingsmart phones/ kiosk/ touch screen panels
Order tracking
Integration with manufacturers IT
infrastructure
Regular update to customers on orderstatus
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Inventory Management
Outbound merchandise / transfers
Inbound merchandise / Receiving
Check Physical inventory
POS / Sales
Returns / Reverse Inventory
Returns to Vendor (RTV)
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Examples:
Tesco South Korea Subway Project, Virtual Shoppingwall has been created at the subway stations wherepassengers can scan Barcodes through their Smartphones and place the order without making a visit to thestore.
Tesco Gatwick Airport Virtual Pillar, Passengers canbrowse through this virtual touch screen panels, scanthe product barcodes through Smartphone and placethe order which would be delivered at their homes.
Borders Book Store kept kiosks in their brick & mortarstore where customers can browse through millions ofbooks which are might not be physically available intheir store. Through this kiosk customer can place anorder and get the books delivered at their homes.
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ENDLESSAISLE
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