ENDECA FRESH IDEAS BREAKFASTENDECA FRESH IDEAS BREAKFASTTuesday 14 December 2010Tuesday 14 December 2010
David Jarvis / Specialist Holidays Group / TUI Travel plcDavid Jarvis / Specialist Holidays Group / TUI Travel plc
• Don’t pani
• Mobile won’t be the death knell for your business – yet
• Your competitors’ search interfaces are probably just as bad as yours
• If your user experience doesn’t cross channels seamlessly, customers probably won’t notice
• If you don’t integrate with Facebook Connect, no one will die!
So, what’s on the agenda for 2011?
GROWTHConversion Optimisation
Attribution Modelling
Predictive Analytics
A/B Testing Social Commerce
Re-marketing
Mobile Advertising
Mobile search Path-to-conversion analysis
Multi-channel marketing
Behavioural targeting
So, what’s on the agenda for 2011?
OPERATIONAL EFFICIENCY
Vision & buy-in
• Relevant to your business’s situation
• Derived from factual information
• Differentiates you from competitors
• Focussed on people
• Shared by peers & “powers that be”
Customer insight
• “You are not your customer”
• Conduct observational research
• Understand how they think
• Document their goals and tasks – how they do their stuff
• Identify gaps where your offering falls down – seek competitive advantage
Customer insight
Team & resources
• Do you have agencies doing “day to day” work you could do better/cheaper in-house?
• Do you have the resources you need to deliver?
• Have you got the right tools for the job?
• Can you use automation to free up your “wetware”?
Heinous plug #1 > Now recruiting!
• Web Performance Manager
• SEO Manager
• Marketing Analyst
• Web Analyst
• Senior Web Designer
• User Experience Developer
• Online Marketing Specialists x 3
Located in Kingston / Crawley
Ask me, or go to http://tuitraveljobs.co.uk But, no agencies, please!
Facts & analytics
• 58 data points collected weekly per website
• 5 websites
What I’m focussing on for 2011…
OPERATIONAL EFFICIENCY
Heinous plug #2 > What we’ve been up to
• Crystal Ski live with Endeca Tuesday 25 October
• 12 month project!
• 37% conversion improvement within 2 weeks
• 16% conversion improvement year-on-year
THANKS FOR LISTENING!THANKS FOR LISTENING!twitter.com/dcjarvistwitter.com/dcjarvis linkedin.com/in/dcjarvislinkedin.com/in/dcjarvis
David Jarvis / Specialist Holidays Group / TUI Travel plcDavid Jarvis / Specialist Holidays Group / TUI Travel plc