©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
Session ID: BTOT-TU-1800/4 Twitter hashtag #HPSWU
©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
Speaker Name: Sandy ShillingerDate: Tuesday, November 30, 2010Session ID: BTOT-TU-1800/4
Enabling Infrastructure as a Service with HP’s Aggregation Platform for SaaS
HP Cloud Services Enablement for Infrastructure as a Service
HP Aggregation Platform for SaaS
HP BladeSystem Matrix
Conclusion
HP Cloud Service Automation
HP CSE for IaaS
Introduction
Customer Case Study
Everything as a Service, the concepts included in the cloud
Everything as a
Service
SaaS
PaaS
IaaS
SaaS: End user applications,delivered as a service ratherthan as on-premise software
PaaS: Application platform or middleware-as-a-service on which developers can build and operate custom applications
Iaas: Compute-, storage-, or other IT infrastructure-as-a-service, rather than as dedicated capability
Everything as a Service delivered by Cloud(s)
SERVICE CONSUMERSSERVICE PROVIDERS
CLOUD SERVICES DELIVER NEW KINDS OF VALUE
Unified Presence
Business Voice
Instant Messaging Infrastructure
on Demand
BackupCollaboration Business Apps
Management Apps
Mobile Services
Location-BasedServices
Storage onDemandPlatform
on Demand
“By 2012,
20% of all businesses will own no IT assets.”
– Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance, Gartner,
Jan. 2010
Source IDC , HP May 2010
HP Cloud Services Enablement for Infrastructure as a Service
HP Aggregation Platform for SaaS
HP BladeSystem Matrix
Conclusion
HP Cloud Service Automation
HP CSE for IaaS
Introduction
Customer Case Study
HP Cloud Services Enablement for CSP
- Services-on-demand for your SMB customers Business Applications as a Service
Device Management as a Service
Communications as a Service
HP A
ggre
gati
on
Pla
tform
for
SaaS
Infrastructure as a Service
HP SMB Interactive Voice Response applications3rd party solutions: Messaging and Collaboration
External SaaS providers: ERP, CRM, HR
Compute Services
HP Mobile Device Management, 3rd party solutions: Mobile and PC Data Back-Up
Addresses the requirement for a hybrid cloud (private and public) with an Infrastructure as a Service offering, next to the previously announced Communications as a Service solutions
Enables communication service providers to provide small and medium enterprises with Compute Services such as processing power, networking, and other related software resources on a service-on-demand basis.
HP Cloud Services Enablement for Infrastructure as a Service
HP approach to Compute Services
Implement
Reduce component acquisition costs, power consumption, labour and set-up time for deployment of servers, storage and consolidated network equipment for cloud computing infrastructure
AutomateReduce the business service delivery from months to days enabling faster ramp to market through easily defined service templates and rapid product and bundle creation
Monetize
Increase revenue with attractive Information and communication technology (ICT) service bundles for SMB market - one stop shop for any service with previously uncovered SP offering area, such as Compute Services or Storage Services
HP Cloud Services Enablement for Infrastructure as a Service
HP Aggregation Platform for SaaS
HP BladeSystem Matrix
Conclusion
HP Cloud Service Automation
HP CSE for IaaS
Introduction
Customer Case Study
Compute Services components
Cloud Resources
CloudGovernance
Public Cloud
HP Cloud Service AutomationHP Cloud Service Automation is a new suite from HP Software & Solutions, designed to provide a specific set of products/services to help enterprise customers implement the management and automation required for a private cloud environment
HP BladeSystem Matrix Converged infrastructure foundation for private cloud enabling provisioning in minutes, not months
HP Aggregation Platform for SaaSActs as a central interaction point that streamlines operations for both SPs and SMBs by automating key processes to deliver IaaS services
HP Aggregation Platform for SaaSActs as a central interaction point that streamlines operations for both SPs and SMBs by automating key processes to deliver IaaS and SaaS services Provides a set of pre-integrated revenue generating services to be readily offered to customers
Leverages a reference architecture that accommodates IaaS, SaaS, hosted services through a reseller model
A hub for end-user services
SaaS Provider
SaaS Provider
SaaS Provider
SaaS Provider
SaaS Provider
SaaS Provider
SMB Customer
SMB Customer
SMB Customer
SMB Customer
SMB Customer
SMB CustomerSMB Customer
SMB Customer
HP Aggregation Platform for SaaS
BB Fixed Wireless
OSS
Cloud Computing Service
BSS
Aggregation Platform for
SaaS
Service provider environment
Quality Assurance
Increase SecurityIncrease Security
Give employee
details once
Give employee
details once
Pay one invoice for
IT and Com. Services
Pay one invoice for
IT and Com. Services
Unique customer experience for ordering
services
Unique customer experience for ordering
services
HP Aggregation Platform for SaaS
ServiceIngestion
ProductOffering
ProductConsumption
Operations,BusinessSupport System
(1) IaaS, SaaS Service Management and Integration Services
(2) Definition of product
offers to be proposed to
customers
(3) Sell product offers to
customers through a web
portal
(4) Operations, billing, and settlement functions
Service Introduction
Process
SP-enabledIaaS
SMB customers
Opera
tion S
upport
Syst
em
s (O
SS)
Busi
ness
Support
Syst
em
s (B
SS)
SaaS Services
Networks IMS Network
Resellers
Mobile Network BroadbandNetwork
ApplicationsHub
SMBCustomers
SMBCustomers
SMBCustomers
SaaS Service Provisioning
ReportingSMB Customer
MgtIdentity & Access
Mgt (AAA, SSO)
SMB Customer Portal (SMB Admin,
SMB User)
Marketplace Portal(Public)
SaaS Provider
/Service Mgt
Customer Charging(purchase & payment)
Revenue Settlement
(SaaS Providers/Resellers)
SaaS Admin Portal (Service
Provider/Resellers)
ERP
CRM
Virtual DesktopCustom Plug-ins
Mobile Device ManagementMessaging and Collaboration
PC Data-Back-UP
Mobile Content Back-UpCloud Computing Enablement
HP SMB IVR Applications
Reseller model overview
Applications in the cloud
SaaS Services
SMB C SMB B
BB Fixed Wireless
Service Provider
OSS
Cloud Computing Services
BSS
Aggregation Platform for SaaS
SMB A
Reseller A
Integrated Reseller
Reseller B
OSSBSS
Aggregation Platform for
SaaS
Distributed Reseller
Hosted Services
Note: Distributed reseller model not yet implemented
HP Cloud Services Enablement for Infrastructure as a Service
HP Aggregation Platform for SaaS
HP BladeSystem Matrix
Conclusion
HP Cloud Service Automation
HP CSE for IaaS
Introduction
Customer Case Study
HP Cloud Service Automation
Private cloudDeploy a successful private cloud
solution, from infrastructure through applications
Public/hybrid cloudAutomate key IT processes for private or public cloud environments, resulting
in one consistent approach to IT resource management
Accelerates deployment and improves management
of cloud initiatives enabling:
Application-optimized cloud
HP Cloud Service Automation Overview
Focused solution for cloud deployment
Multi-vendor integration capableBuilt on HP experience in cloud
Tailored for private, public, or hybrid
It’s all about the application
Infrastructure deployed
automatically
Applications deployed manually
Time
Time to get an application up and running could take week/months compared to hours/days for the underlying infrastructure
CostApplication may need to be reworked several times after deployment to optimize it for the infrastructure
RiskManual deployments introduce potential problems and compliance issues
What’s needed is an application-optimized cloud
Infrastructure as a Service
Application optimized cloud service automation
• Build versions right from source control for rapid development cycles
• Model complex applications in a central library for improved collaboration and quality
• Enables different teams to work on different versions, releases, apps simultaneously
• Dynamically clone VMs to support application needs
• Improve visibility by tracking and managing all VMs and physical servers from single pane of glass
• Improve control with new VMs automatically get brought under management
Virtual Machine CloningApplication Deployment Manager
Consulting & design services to speed time to adoption
HP Cloud Service AutomationReduce the time, effort and resources needed to build and operate cloud solutions
Accelerate business service delivery from months to days
Create an environment architected for rapid, reliable change
Reduce ongoing operational costs by optimizing the environment with integrated tools
HP Cloud Services Enablement for Infrastructure as a Service
HP Aggregation Platform for SaaS
HP BladeSystem Matrix
Conclusion
HP Cloud Service Automation
HP CSE for IaaS
Introduction
Customer Case Study
What is HP BladeSystem Matrix?
Starterkit
EVA4400(optional)
Starter kit Expansion kit
Flexible financing for pools of instant
capacity*
c7000 enclosure infrastructurepower supplies, fans, redundant OA’s
Redundant Virtual Connect Flex-10 and 8Gb FC modules
Insight softwareAdministration Tools
Central Management ServerPre-installed on BL460c
StorageWorks EVA4400Optional version: Preprovisioned LUNs
Factory Express Integration
Implementation & Support
Add Integrity and ProLiant blade servers
c7000 enclosure infrastructurepower supplies, fans, redundant OA’s
Redundant Virtual Connect Flex-10 and 8Gb FC modules
Matrix Orchestration EnvironmentAdditional Insight Software licenses
. . .
Instantly adjust to dynamic business demands• Provision and modify complex
infrastructure in minutes, not months
Transform the economics of your data center• Double admin productivity with
payback in less than a year
Integrated by design• Built on the industry’s leading
blade architecture, pre-configured and installed by HP experts
Resource pools
Application infrastructure template
Service portal
HP BladeSystem Matrix
CSP TCO Proof Points
Time
Capacity
Cost$
Energy
78% TCO reduction in consolidation from rackmount serversTriple resource utilization with built-in, on-going capacity planning 108 minutes versus 33 days for infrastructure deployment with automated, template-based provisioningGreen Operation - one Matrix rack saves 5.9 trees in cardboard!
HP Cloud Services Enablement for Infrastructure as a Service
HP Aggregation Platform for SaaS
HP BladeSystem Matrix
Conclusion
HP Cloud Service Automation
HP CSE for IaaS
Introduction
Customer Case Study
Quickly bring to market a complete cloud services platform designed to enable SFR Business Team to offer IT infrastructure as a Service (IaaS) with utility-based pricing to French companies
PROBLEM
RESULTSFR Business Team business customers can take advantage of a wide selection of service on demand and state-of-the-art IT technology with predictable operating costs, less capital investment and decreased risk in new technology adoption.
SOLUTIONHP BladeSystem Matrix as the foundation for private cloud, integrated with HP Cloud Service Automation software and the HP Aggregation Platform for SaaS software
Providing cloud-based infrastructure to accelerate SFR Business
Team growth in its enterprise business that already serves 150,000
French companies
SFR Business TeamFrench Telecom
Leading First french alternative telecom operator generating new revenue by extending the advantages of cloud computing to its business customers.
Paul Corbel,
General Manager,
SFR Business Team
“Cloud services represent a major opportunity for both SFR and our business customers. HP’s cloud expertise and proven technology will help SFR become the trusted provider for a wide range of ‘as a service’ offerings.”
HP Cloud Services Enablement for Infrastructure as a Service
HP Aggregation Platform for SaaS
HP BladeSystem Matrix
Conclusion
HP Cloud Service Automation
HP CSE for IaaS
Introduction
Customer Case Study
Winning drivers for Communication Service Providers
Help SMB to eliminate CAPEX investment by introducing cloud computing specific offerings
Expand IT Services portfolio by offering services in previously uncovered CSP offering area, such as compute services and storage-services.
Keep and attract enterprise customers through IT/Network service bundles – one stop shop for any service
Defend against market share erosion from over-the-top competitors
Compute Services – Benefits
HP Cloud Service Automation• Accelerates deployment and improves management of cloud initiatives by automating key IT processes for private or public cloud environments, resulting in one consistent approach to IT resource management• Enables an application optimized cloud
HP BladeSystem Matrix • Provides a pre-integrated, turnkey solution for the rapid introduction of on-demand computing services• Reduces component acquisition costs, power consumption, labour and set-up time for deployment of servers, storage and consolidated network equipment for cloud computing infrastructure.
HP Aggregation Platform for SaaS
• Enables Service Provider to define products and bundles based on “Service Templates” created by Blade Matrix and executed by Cloud Service Automation
• Ability to associate pricing, marketing collateral/descriptions to these products/bundles and dynamically launch into service provider SMB portal
• Ability to monitor usage of Infrastructure as a service by SMBs and provide relevant billing information and interfaces
• Ability for end-user to access, utilize and control Infrastructure as a service
Service Providers need Operational Excellence
Properly address customer concerns
• Security – multi tenancy threats, data in the cloud
• Availability (% per day/week/month) and resilience (time to restore)
• Performance
• Legal
• Service termination
• One responsible party
Compelling Bundles
• App store for on-line services
• pre defined bundles
• Single bill for IT and Communications services
• One throat to choke
• Simplicity
• easy to buy
• easy to use
Value sourcing
• TCO winner
• SLA fit for business critical
applications
• SLA for non-business critical
applications
• Excellence in delivery
• One responsible party
Our 4-step methodology for successful project delivery
Our proven delivery method
• Identify project goals, both business and technical
• Choose the right technologies
• Ensure a scalable solution that’s ideal for your business
• Establish a project plan
• Optimize IP and customize best practices for unique requirements
• Leverage repeatable pre-packaged services where possible
• Use internal venture capital investment process to harvest assets and project services into solution IP and intellectual capital
• Test and install technologies
• Develop user documentation and training materials
• Train users
• Measure performance
• Identify opportunities for improvement
• Recommend long-term operations plan
EVALUATE CAPTURE DEPLOY OPERATE
Our 4-step methodology for successful project delivery
Why HP for IaaS?Services-on-demand for your SMB customers
Best Vertical Integration: a factory pre-integrated set of hardware and software components
Best cloud management: Manage whole product lifecycle via automated end-user service discovery, subscription, use and billing
Joint Go To Market possibilities towards the local SMB market, using HP brand
Public/private cloud option for the generation of new revenues for the SMB market segment
Questions ?
Thank You
www.hp.com/go/CSE4CSP
HP Enterprise Business. Outcomes that matter.
Continue the conversation with your peers at the HP Software Community hp.com/go/swcommunity
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