Download - eMetrics Sydney - Using behavioural data to qualify & nurture leads

Welcome to eMetrics

Agenda

The Problem

Marketing & Sales Divide

Disparate Databases

Disparate Technology Vendors

The Leaky Funnel

The Solution

Centralise the data

Marketing Automation Database

+

CRM Database

Marketing Data Sales Data

Marketing Automation Database

How does it work?

Loyalty

!

<script src="http://munchkin.marketo.net/munchkin.js <script>mktoMunchkin("714-CFZ-249");</script> "

type="text/javascript"></script>

1 line of code

Website & Landing Page

How does it work?

Loyalty

!

Browser Cookies +

How does it work?

Loyalty

!

Dig

ital

Beha

viou

r

=

Captures & Collects

Positively or Negatively

Scores Behaviour

Loyalty

!

Email & SMS Triggers

Automate

Loyalty

!Test

Subject Lines, Copy, Creative, Call to Actions

Loyalty

!

Optimise

Campaign Results

Loyalty

!360 View Dashboard

Multi-Channel

What do clients use it for?

Customer Acquisition + Retention

Convert site traffic into sales-ready leads

Lead/Customer Nurturing

Nurture leads into customers through drip marketing

Lead/Customer Scoring

Automate qualification with demographic + behavioural data

Web Analytics (Individual)

Know exactly who is visiting your site + trigger comms

Email Marketing

Deepen relationships with multi-step segmented campaigns

Landing Pages

Maximise conversion rates with pre-population + A/B testing

Progressive Web Form Profiling

Dynamically serve new form fields on each visitor session

Customer Controlled Comms

Frequency + Format + Interests

1.2.3.4.5.

Map Content to Buying Stage

CRM Database Integration

Give sales with marketing insight + closed loop ROI reporting

Results

Questions?

Will Scully-PowerManaging Director

Datarati

+61 400 828 [email protected]

www.datarati.com.au

http://willscullypower.wordpress.comwww.twitter.com/willscullypower