we take change personally
Lemontopia & Striped Tiger
Brought to you by:Lauren Baker
we take change personally
Plan• Problem
• Greatest Challenges• Biggest Anxieties• Goal
• Plan• Tactic 1-
• Messages and Communication
• Tactic 2-• Training
• Tactic 3-• Focus on Lemontopia
• Tactic 4-• Continual Process• Communication & Feedback
• Conclusion• Things to Address First
we take change personally
Greatest ChallengesChallenges Lemontopia Striped TigerStructure • Family owned for
3 generations• Hierarchical
structure• Product-
Lemonade
• Founded by 2 Stanford MBA students
• Flat• Product-caffeine
drink
Employees • Generally older• Deeply
entrenched in Lemontopia tradition
• Very young• Very educated
Culture • Small town mom-and-pop store
• strong “Lemontopia” tradition
• “the old way of doing things”
• Silicon Valley start-up culture
• Eye on the future• “feeling the pulse
of the next generation”
we take change personally
Biggest Anxieties• Lemontopia
• Skills• Age• Threatened by Striped
Tiger • Nervous about changes
to Lemontopia• Striped Tiger
• Move • Leaving their start-up
culture• Being acquired by a
different company
we take change personally
Goal
• Make Striped Tiger a cohesive part of Lemontopia
we take change personally
Suggestions-Tactic 1
• Messages about Lemontopia’s structure and culture
• Message• Short and simple• Easy to visualize (3 to 4 main points
in a triangle or box)• Supported by keywords, quotes, or
facts• Communication
• Repeat it • Layer it• Share It• Test it
Family Owned
Tradition-“the old way of doing things”
Hierarchical
we take change personally
Suggestions-Tactic 2• Training for Striped Tiger
• Manuals about Lemontopia’s procedures and practices
• Positioning Change• The Bridge: Make desired outcome the default
• Either change with us or don’t come• The Cobra: Compare the change to something
scarier• Global Conglomerate that fires everyone
and puts their own people in power• The Downward Dog: Frame the change in
negative terms• Must reorganize or lose your job
we take change personally
Suggestions-Tactic 3• Focus on Lemontopia (they need
training too)• Sensitivity Training• Education about acquisition• Clearly defined roles and
interactions with Striped Tiger
we take change personally
Suggestions-Tactic 4• Continual Approach (timeframe
issue)• 1-3 months focus on messages• 3-6 months continue to layer and
repeat the messages• 1-6 months focus on training
• Internalize the new way of doing business so employees behave differently and successfully
• Focus employees attention and give them tools and information, so they know what to do, when and how
• 6 months and beyond focus on continued training and messages as well as checking-up on the acquisition
• Communication & Feedback• Develop a system where expressing
and addressing issues or problems is easier and effective
1 2 3 45 6…
messagesSame messages
Check-ups
we take change personally
Conclusion• First things we should address:
• Striped Tiger’s move from San Francisco to Houston
• The acquisition itself with both companies
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