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trends, tools, technologies
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ed
ge
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how-to
be social
be human
tell stories
be mobile-ready
be visual
this is not
@cloudspark#isum12
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tools and tech have rewritten our perceptions of time
now
getting perspective
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tools and tech enable
people and behavior create
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e mcs
ecommercemobile commerceconsumer socialized
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4touch
connectivitybarrier shift
mobile
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mobile warming2007 9M smartphones
2012 111M smartphoneson/off all day
2010 12M tablets
2012 75M tabletsmorning/night
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forefrontof shaping current
trends
social spheres are the
ME!
ME!
ME!
ME!
ME!
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growth with engagement
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the rise of visual
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trends
@cloudspark#isum12
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5real time
presumersone touchnanny me
artificial scarcity
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your
door
from the e to the m
and you’re expected to answer
you are always open
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presumers
@cloudspark#isum12
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3rd largest economy
world’s
status story with an emotional return
is the
I+
push, fund, promote
before the product is made or the service is offered
co-creation trend
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kickstarter - launched in ‘0973,065 successful projects$377M raised12 projects raised $1M+ (all this year)
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escape the city – helps professionals in career transitionraised GBP 600K in 2 weeks on crowdcube87,000 members
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matter – long form journalismus/uk publicationearly supporters get lifetime subscriptionmeet the editors
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roominate – engineering toy for girls<11% of all engineers are girlsraised $85K on kickstarter
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free bread inc – gluten-free bread in nycraised nearly $11K through indiegogopassionate presumers built the brand
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whogivesacrap – branded toilet paperraised 50K in 50 hours on indiegogo50% of all profits go to building new toilets in developing countries
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one touch
@cloudspark#isum12
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largest economy
world’s
make it easy
is the
I+
tech at my finger tipsmeet my need
when i have it with aninstant response
mindless gratification
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red tomato pizza vip fridge magnet order your favorite at a touch of a buttonuses bluetooth technology(every college kid’s dream)
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ushaia ibizia beach hotelbiometric payment, paytouchguests make payments with fingerprintsno wallet or cards requiredencourages guests to stay on property
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evian chez-vousorder bottled water or other danone products with the touch of a smart drop button
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nanny me
@cloudspark#isum12
3rd largest economy
world’s
remind me, again
is the
I help me be better
i know what to dobut i’m not doing it
diy health trend
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22sevenreviews a user’s bank statements to find places where they can save moneyoffered strategies, plans, tactics, rewards
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LUMObackwireless devices connect to your mobile gadget monitor your posture in real timeevaluate, suggest, improve through visual and vibration
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nike + fuelbandwristband tracks movement, calorie intake, and time to taskmonitors, tracks to pre-programmed goals accessed by mobile or desktop
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kahnoodleuses web and mobile tech to help build, maintain relationshipsuses a relationship dashboard to display your key metrics
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artificial scarcity
@cloudspark#isum12
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largest economy
world’s
i consume unique
is the
I carefully crafted
limit accesslimit product/servicedrive the demand
individualism
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adam tensta – musicianreleased song, one listener at a timefans had to get the app from facebookcreated a digital line to listen
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doughnut vaultchicago bakery closes its doors after selling that day’s product
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liberty coffeesmall speakeasy in singaporefresh-roasted, single-source coffeeonly open for tastingsmust be a facebook fan to know when
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include
branded government
safety nets
energy creation
real world liking
super eco
tasksumers
more trends
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read marketing trend data
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look how tech influences behavior
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tools and tech enable a trend
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people, behavior create trends
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customers want more, reward more
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blend it in.
@cloudspark#isum12
any questions?
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sources
comScorePew Research
TrendwatchingTrend Reports
eMarketerChief Marketer
BtoBonline
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