Marjolein van Olst E-Commerce Manager, DHL Parcel
Michel van velde CEO, One Shoe
@michelvanvelde
@Mvanolst
“Agile in the real world: how to do a huge project like dhlparcel.nl from scratch in just two months time”
Merge existing parcel activities of DHL and Selektvracht into a new brand DHL Parcel, design and build a portal
The challenge
We only had 8 weeks…
USER CENTRED, AMBITIOUS, INTEGRATED, INNOVATIVE AND MOST OF ALL HANDS ON..
Selecting the agency
We chose One Shoe
Vision People don’t buy what you do, they buy why you do it.
Finding the sweetspot Matching business goals, user goals and technology constrains
UX: finding the sweetspot
Approach
DISCOVERY & ANALYSIS • Goals • Persona’s • User Stories • Technical
requirements • Constraints
CONCEPT & DESIGN • Site concept • Information
architecture • Wireframes key
paths • Visual design key
paths
AGILE REALISATION • Backlog • Sprint planning • Development • Releases
WE ARE HERE
BUSINESS GOALS
REQUIREMENTS
WHO ARE YOUR VISITORS AND AND WHAT DO THEY WANT
FUNCTIONAL /TECHNICAL SCOPE BASED ON STORIES
- BUSINESS GOALS - FUNCTIONAL SCOPE - TECHNICAL SCOPE - PRODUCT BACKLOG
WITH PRIORITIZED USER STORIES
PART 1
PART 2
PART 3 RESULT
WHAT ARE THE BUSINESS GOALS FOR THE NEW PLATFORM
TGIF Model
Persona’s
Stakeholder management INVOLVING STAKEHOLDERS IN DECISIONS MADE
Agile
Needs & Requirements
Minimum Viable Product
Sprint backlog
SPRINT
Daily Scrum
Product
Philosophy User centered design
Goal directed design focussed on key tasks
1 Trace your parcel
Ship parcel 3
Find a DHL parcel shop 4
2 Missed your driver
Challenge completed DHLparcel.nl launched within 8 weeks
15% decrease of bounce rate
150% increase of visitors
Partnership Continuous improvement on DHLparcel and working on the new DHL parcel shipping tool
Visit our stand 16 7 trends for an integrated customer experience
Contact Michel van Velde, CEO/Creative strategist for more information
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