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BADNEWS
#DIGITAL MEANS MORE, BETTER BUSINESS FOR LESS.
ENDLESS OPPORTUNITIES:
HTTPS://WWW.YOUTUBE.COM/WATCH?V=X_VZXPGCL9I&FEATURE=YOUTU.BE
UNDERSTANDING DIGITAL
Move from lines to circles B
A
BRAND
PEOPLE HAVE ALWAYS BEEN
MOBILE. NOW WE GET CONNECTED
COMPANIES ARE STILL THINKING
INDUSTRIAL ERA.
HOW WILL PEOPLE REACT?
SOCIAL MOBILE ANALYTICAL CLOUD
FROM PERSONAL CLOUDS
SHARED EXPERIENCES?
ALL ABOUT
MOOMIN.
UBER, EVERNOTE, AIRBNB, SPOTIFY,
INTELLIGENT CUSTOMER EXPERIENCE
SMART+ COMMERCIAL+ COMMUNITY+
SOLOMO
INTEGRATED BUSINESS MODELS
WHAT’S YOUR IDEA?
V
ONLINE DIARY ON WEB
WWW.VILLETOLVANEN.COM
CASE
V Facbook
V Facbook
V Facbook
Facbook LINKEDIN
V
Facbook LINKEDIN
V S T
P
RESULTS – SHARING IS CARING
1000 days 600 posts 2400 comments
160 000 visitors 310000 visits 481 000
pageviews
CLIENTS BRAND BUSINESS
#SHARINGISCARING LOST IN DIGITAL TRANSLATION
Media
SHARING IS CARING
Events
GREAT MINDS THINK ALIKE
Club
MEET THE PROFESSIONAL
Agency
CREATIVE IDEAS FOR THE DIGITAL ERA
Ventures
ENDLESS POSSIBILITES, NEW VENTURES
Ventures
ENDLESS POSSIBILITES, NEW VENTURES
TALENT
LUNCH!
CHOOSE
• Industry
• Company
• Idea
CREATE • Version of the business for the digital era. • 10 Teams • 10 new versions of industry, brand, idea
• 45 min group work • Presentations by the TEAM leader. – Powerpoint?
DIGITAL COMPANY DNA
1. Social commmunity ”Tribe”
2. E-‐commerce
3. SMAC 4. InnovaLon
ANSWER
1. How to create social media tribe?
2. How to use & monetize E-commerce
3. How to capitalize SMAC?
4. What new ideas we could bring to the table?
1. SOME COMMUNITY TRIBE
• Innovators
• Developers
• Suppliers
• Customers
• Investors
WE ARE ONE
2. E-COMMERCE • Investors • Suppliers • Partners
• Start-ups • Customers • Intra/Extra/Internet
3. SMAC
BRAND
Social
Moblile
AnalyLcs
DATA
4. INNOVATION • New clients? • New services? • New Clients
• Upsales • Crosssales • Community help -
OUT-OF-BOX! THINK
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