...A Fresh take on Upscale Fashion for the Curvy Consumer...A Fresh take on Upscale Fashion for the Curvy Consumer...A Fresh take on Upscale Fashion for the Curvy Consumer.
The DesignerThe DesignerThe Designer Kierra Sheard is a vocal powerhouse, actress, television host, entrepreneur and philanthropist who has been the voice of a generation for nearly 19
years. While Sheard acquired Billboard charted records, Grammy nominations, a B. A. in Liberal Arts and Sciences, and countless awards, she also
acquired an appetite for fashion. Sheard’s diverse background and keen fashion sensibility has been at the forefront of pop gospel culture and
curvy fashionistas for more than a decade.
In 2014 she launched a plus-size hosiery line, Sheers by Sheard in conjunction with Walgreens. In October 2015, Kierra Sheard will launch a Fall/
Winter collection by eleven60, a fresh take on up- scale
fashion for the curvy consumer. Kierra has personally de-
signed classic and refreshing looks for the professional
curvy woman that is chic, bold and eclectic. Eleven60
honors the bold and classy nature of Kierra’s inspiration,
her mother and gospel legend Karen Clark Sheard— Elev-
en60 is the month and year that Clark-Sheard was born.
The “flaws and all” songstress has crisscrossed the globe
and absorbed the fashion trends of New York City, Lon-
don, Paris, Tokyo and Seoul. Eleven60 is poised to take
curvy fashion to an unparalleled level. Kierra’s unique ex-
perience as a curvy fashionista has allowed her to design
red carpet and boardroom ready apparel that will com-
pliment every “body.” Sheard has partnered with Korean
manufacturer, Kim So- Young, to offer the full figured
woman quality garments.
For a full biography on Kierra Sheard,
please visit www.iamkierrasheard.com.
Defining and Designing A SolutionDefining and Designing A SolutionDefining and Designing A Solution As a full–figured woman herself, Sheard is designing from the consumer’s perspective. Full-figured
consumers have often complained that it is difficult to find quality clothing in their size. Eleven60 of-
fers bold and trendy apparel that is both boardroom and red carpet appropriate. Kierra Sheard
knows what the consumer likes because she IS the consumer.
Most women like Kierra are only able to invest in expensive shoes as opposed to clothing because
contemporary trends don’t have the fashion or the right “fit” for the curvy consumer. Kierra’s per-
spective gives her an added advantage as both a consumer and a designer.
She is essentially, designing for herself.
The price points for the apparel matches that of current consumer surveys that highlight the ne-
cessity for high-end designs for the sophisticated shopper looking for a wardrobe that matches
her lifestyle, as opposed to utilitarian designs that lack function, proper support and style.
The DesignsThe DesignsThe Designs The DetailsThe DetailsThe Details
For women, styles are not just larger
sizes of other women's items, they are
created by a team of designers who
are experts in creating the most
flattering and on-trend plus
styles, which includes curve
-enhancing and curve-
flattering elements such as
four-way stretch materials
and contoured waistbands,
which most men's garments
...A Fresh take on Upscale Fashion for the Curvy Consumer...A Fresh take on Upscale Fashion for the Curvy Consumer...A Fresh take on Upscale Fashion for the Curvy Consumer.
Eleven60 has bold designs
that compliment every
curvy figure. Each piece is
versatile and comfortable
without compromising
style.
Eleven60 is a clothing line
that compliments the thick
woman. It is High Quality
Fashion for the Average-Sized
American Woman! Each
piece features quality materi-
als, linings and body contour-
ing garments that every curvy
girl needs to fabulously
complete her professional
and sexy look.
The DilemmaThe DilemmaThe Dilemma The DataThe DataThe Data Despite the huge potential for growth, retailers have struggled to
compete and design for the plus-size consumer.
According to NDP Group, Plus-size apparel sales were $17.5 billion from May 2013 - April 2014
Research shows that 65% of American women are considered plus-size while plus-size clothing
only represents 17%—18% of apparel sales.
Industry operators will likely benefit from greater designer collaboration and greater availabil-
ity of premium products. As a result, despite potential competition from alternative retailers,
industry profit is anticipated to rise as more high-end labels begin to offer plus-size styles
Although the plus-size community is diverse, there is a “fit” challenge once you go above a size four-
teen.
There are varying body types in the plus size community and these variations increase as you go up
in sizes.
Plus-size community activists have complained that,
“The plus size consumer isn’t celebrated by retailers or
the media and curvy conscious clothing is not widely
available.”
65% of American women are a size 14 or higher, and of
that 65% nearly 75% agrees with the following statement,
“the retail industry ignores the needs plus- size women.”
Even more alarming is the fact that only 28% of plus-size
women feel as though they are included in the fashion
industry.
Plus-size clothing is often utilitarian with very few options for versatility.
77% of plus size women complain that it’s difficult to find well-fitting garments and
81% state that they will spend more on clothing if they have more options in their size.
Plus-size shoppers aren't as used to having the opportunity to treat themselves to special apparel
such as their smaller-size counterparts, because there haven't been equivalent options.
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Kierra Sheard
Social Media Audience:
233k Twitter Followers
288k Instagram Followers
402,920 Facebook Likes/ Following
...A Fresh take on Upscale Fashion for the Curvy Consumer...A Fresh take on Upscale Fashion for the Curvy Consumer...A Fresh take on Upscale Fashion for the Curvy Consumer.
“As a full-figured woman, I understand that I have to
pay a little more to look good. There aren’t many
designers who give me that option...they only give
me a shoe to fit and a bag to war...that’s great, but,
I want the clothes too! I want trendy and fashiona-
ble! Give me everything! Call me spoiled. I’m a wom-
an! Eleven60 will give the full-figured woman a little
more of what they’re looking for...Like CurvyEnvy
said, “Style is not just for the skinny…”
—Kierra Sheard
Kierra Sheard 19190 Schaefer Hwy.
Detroit, MI 48235 Office: 313-342-8486
Email: [email protected]
www.iamkierrasheard.com
Coming Soon June 20th www.myeleven60.com
Designed by Quiche Consulting, LLC
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