THE ELEMENTS OF DESIGN STUDIO EXPERIENCE

PRODUCT: What impact will our work have on the world?

CULTURE: How will we enjoy working together successfully?

CAPABILITIES: What skills do we need to achieve our goals?

PHILOSOPHY: What values drive our daily practice?

PRODUCT: What impact will our work have on the world?

MARKET NEED: What skills do we need to be hired?

PHILOSOPHY: What values drive our daily business?

TANGIBLE

INTANGIBLE

FULFILLMENT

PRODUCT

PHILOSOPHY

Design studio as a business Design studio as a practice

DESIREProfit-oriented ($$$) Joy-oriented (time)

MARKET NEED

CAPA- BILITIES

CUSTO-MERS STAFF

PROCESS CULTURE

STAFF: Which employees will strive to create our best work?

CUSTOMER: How will we work together to make products?

PROCESS: How will we fulfill work profitably?

From Success by Design: The Esssential Business Reference for Designers, ©2012 David Sherwin. Download this worksheet at www.SBDBook.com. Buy Success by Design at amzn.to/successbydesign.

This worksheet is shareable under a Creative Commons Attribution-NonCommercial-Share Alike 3.0 Unported License. For details on this license, go to creative-commons.org/licenses/by-nc-sa/3.0.

THE ELEMENTS OF DESIGN STUDIO EXPERIENCE

TANGIBLE

INTANGIBLE

FULFILLMENT

PRODUCT

PHILOSOPHY

Design studio as a business Design studio as a practice

DESIREProfit-oriented ($$$) Joy-oriented (time)

MARKET NEED

CAPA- BILITIES

CUSTO-MERS STAFF

PROCESS CULTURE

From Success by Design: The Esssential Business Reference for Designers, ©2012 David Sherwin. Download this worksheet at www.SBDBook.com. Buy Success by Design at amzn.to/successbydesign.

This worksheet is shareable under a Creative Commons Attribution-NonCommercial-Share Alike 3.0 Unported License. For details on this license, go to creative-commons.org/licenses/by-nc-sa/3.0.